Circular Economy Adoption: Who’s Leading the Shift? [With Data]

The world is slowly waking up to the idea that our “take-make-dispose” approach isn’t sustainable. But change isn’t happening at the same pace everywhere. Some countries and companies are way ahead, taking real steps toward a circular economy — one where waste is minimized, resources are reused, and sustainability drives growth. In this article, we’ll look at who’s leading the charge, backed by data. Each section focuses on a powerful stat and what it means for businesses and policymakers looking to lead in this shift.

1. The global circular economy market was valued at over $339 billion in 2022 and is projected to reach $712 billion by 2026

The circular economy isn’t just about doing good for the planet. It’s big business — and it’s getting bigger. In 2022, the market was already worth $339 billion. Fast forward just four years, and we’re looking at more than double that size.

What’s driving this growth? For one, consumer expectations are shifting. People want to buy from brands that care about sustainability. Governments are also bringing in laws that make waste reduction and recycling more important. And finally, companies are realizing there’s money to be saved — and made — by reusing materials and designing products that last longer.

If you’re running a business, this is the time to act. Ask yourself:

• How can you design your products to be reused or refurbished?
• Can you set up take-back programs for used goods?
• Are you tracking how much material you’re wasting?

For startups, this is also a great time to enter the market. Think of services that help other companies recycle better or platforms that help track waste. There’s a goldmine of opportunities in logistics, packaging, supply chain transparency, and second-hand marketplaces.

What’s really exciting is that this growth isn’t limited to any one sector. Everything from fashion to electronics to food is being reinvented with circular principles. If your business isn’t looking at this shift yet, you might be left behind — both in relevance and in revenue.

2. 9% of the global economy was circular in 2018, declining to 7.2% by 2023

At first, this stat might be shocking. Shouldn’t the circular economy be growing, not shrinking? But what this actually tells us is that the total amount of resource use has gone up — even more than the amount being reused.

It’s like filling a leaky bucket faster, but the holes are still there. The economy is growing, and we’re using more raw materials than ever, but not recycling enough of it. That’s why the percentage has gone down.

For business leaders, this should be a wake-up call. It’s not enough to recycle a few things or reduce packaging. The system needs to be redesigned from the inside out.

Here’s what to consider:

• Are you measuring how much of your input comes from recycled or renewable sources?
• Can your product be broken down and reused at the end of its life?
• Could you shift to a service model where customers rent or subscribe instead of own?

If you’re in manufacturing, logistics, or supply chain — this is a particularly important time to build resilience. Global raw material shortages and price volatility are already affecting many industries. A circular model gives you more control over your own inputs.

As pressure builds, brands that go circular early will build trust and market share. Those that wait may face higher costs and fewer options.

3. The EU’s Circular Economy Action Plan targets 70% recycling of municipal waste by 2030

The EU is setting the pace globally with ambitious recycling targets. By 2030, they want to recycle 70% of all municipal waste — that’s everyday trash like packaging, food waste, paper, and plastics.

This target is changing the way products are made and consumed in Europe. For example, businesses now must think about how their packaging can be separated and recycled easily. Product labeling is getting clearer. Governments are investing in better collection and processing systems.

If you’re selling into the EU market or plan to, your packaging and product design choices matter more than ever.

A few smart moves you can take now:

• Use mono-material packaging wherever possible. Avoid complex multi-layer materials that are hard to recycle.
• Provide clear recycling information on your products.
• Partner with certified recyclers or offer incentives for product returns.

It’s not just regulation — consumers in Europe are deeply aware of environmental issues. They often choose products that are easier to recycle or that come from brands known for sustainability.

Even if you’re not in Europe, it’s likely your own country will follow this direction soon. Preparing now puts you ahead of the curve.

4. The Netherlands leads globally, aiming to become 100% circular by 2050, with a 50% target by 2030

The Netherlands has taken a bold step. It doesn’t just want to reduce waste — it wants to eliminate it altogether. By 2050, the Dutch aim to be fully circular. By 2030, they’re targeting a 50% reduction in the use of primary raw materials.

This isn’t just talk. The country is investing in circular innovation hubs, pilot zones for circular farming, and startup accelerators for sustainable business models. From construction to electronics, Dutch companies are being pushed — and supported — to innovate.

What can we learn from this?

First, set bold but clear targets. The 2050 vision is far away, but the 2030 milestone keeps things grounded and focused.

Second, involve every part of the system. Cities, businesses, schools, and consumers all play a role in making the circular economy work.

If you’re a business:

• Find ways to partner with others in your supply chain to close the loop.
• Be transparent about your materials and where they go after use.
• Look into circular economy certifications or standards that show you’re serious.

For entrepreneurs, look to the Netherlands as a model. They’re showing how government policy and private innovation can work together for a future without waste.

5. Finland was the first country to develop a national circular economy roadmap (in 2016)

In 2016, Finland did something no other country had done before. It created a national roadmap for a circular economy. This plan laid out how the country would move toward sustainability across industries — from energy to construction to agriculture.

The key thing that makes Finland’s plan work? It’s not just a vision. It includes clear actions, timelines, and responsible agencies. Businesses were also involved in shaping the plan, so it’s not just top-down. That means it’s realistic and tied to real economic growth.

Since 2016, Finland has rolled out educational programs, funded startups in circular business models, and helped companies measure and improve resource use. They also focused on digital tools — tracking waste, material flows, and product lifecycles.

If you’re thinking about how to create circular change at scale — whether in a business or even a city — Finland’s model shows the way.

For companies, this shows the value of alignment. When your business strategy supports national goals, you’re more likely to get funding, support, and positive public attention.

Action steps:

• Study the circular economy frameworks used in Finland and see how they could be applied to your own operations.
• Invest in tools that help you measure product lifespan, resource use, and recycling rates.
• If you’re in education or training, start building circular economy thinking into your programs.

Finland proves that early action matters — and that planning beats vague promises.

6. Germany recycles over 67% of its waste, one of the highest rates globally

Germany has become a recycling powerhouse, and for good reason. With over two-thirds of its waste being recycled, it’s setting an example for the world. But this didn’t happen overnight — it took years of consistent policy-making, public awareness campaigns, and infrastructure investment.

What makes Germany’s model stand out is its strong “producer responsibility” law. Companies are required to take responsibility for the waste their products create, especially packaging. This encourages businesses to design products that are easier to recycle and reduce unnecessary materials.

Another key element is public participation. Germans are used to sorting waste at home. It’s part of everyday life. This kind of cultural shift makes a big difference in making recycling work at scale.

For businesses, especially those in packaging, this is a crucial signal. The pressure is on to:

• Simplify packaging design so materials can be easily sorted.
• Reduce unnecessary plastics and use recycled content.
• Partner with local recycling programs or even create your own take-back systems.

If your business operates internationally, expect other countries to follow Germany’s lead. As recycling targets get tougher worldwide, being compliant and innovative now is a competitive advantage.

You don’t need to wait for laws to change. Start aligning your packaging and production with circular goals now, and you’ll save money later — and likely win customer trust in the process.

7. The European Union’s Circular Economy initiatives could boost GDP by 0.5% by 2030 and create 700,000 jobs

Often, businesses assume that going green means losing money. But the data says otherwise. The EU’s analysis shows that circular economy initiatives could grow its GDP by 0.5% and create more than 700,000 new jobs by 2030.

These jobs aren’t just in recycling plants. They’ll come from new business models: repair services, product rentals, sharing platforms, second-hand marketplaces, and digital tools that manage material flows. Think logistics experts, sustainability analysts, reverse supply chain managers — all roles that barely existed a decade ago.

If you’re a business leader or policymaker, this is a strong case for investing in circular infrastructure and training programs now. The return is more than just environmental — it’s economic.

Here’s what to think about:

• Can you retrain your current workforce for circular roles like repair, refurbishment, or remanufacturing?
• Are there ways to turn waste into value, such as selling byproducts or offering resale services?
• Do your products or services allow for subscription, leasing, or reuse models?

For entrepreneurs, this stat is gold. Any startup idea that supports reuse, tracking, digital waste mapping, or material recovery could be part of this economic wave.

If you want your business to be future-proof, integrate circular design now — not as an afterthought, but as a core part of your strategy.

8. China’s 13th Five-Year Plan (2016–2020) incorporated circular economy goals, increasing resource productivity by 15%

When China acts, the impact is global. And in its 13th Five-Year Plan, the country embedded circular economy goals at the national level. One big win? Resource productivity — a measure of how efficiently materials are used — improved by 15%.

This isn’t just about environmental policy. China sees the circular economy as a strategic move to reduce dependence on imported raw materials, cut pollution, and shift toward higher-value industries.

Chinese businesses have responded with closed-loop manufacturing systems, waste-to-energy facilities, and investment in green tech zones. The government has also promoted “eco-industrial parks,” where one company’s waste becomes another’s input.

For global businesses, this signals a shift. If you’re sourcing from China, expect more pressure to comply with sustainability standards. If you’re in China, aligning with government goals can unlock incentives and partnerships.

Here’s how to think about this:

• Work with suppliers that are adopting circular practices and certifications.
• Explore circular sourcing models that reduce reliance on virgin materials.
• Understand China’s green finance and tax incentives that support sustainable operations.

Businesses that get in early will benefit from regulatory alignment and improved efficiency. Those that don’t may find themselves out of step with one of the world’s largest economies.

9. South Korea’s Resource Circulation Performance Index helped reduce landfill use by 16% between 2016 and 2020

South Korea doesn’t just measure recycling rates. It developed a full-blown Resource Circulation Performance Index to track how well materials are being used across industries. The result? A 16% drop in landfill use over just four years.

The index evaluates businesses based on how much waste they generate, how much they recycle, and how efficiently they use materials. Companies that perform well receive public recognition and sometimes tax breaks or other incentives.

For business owners, this approach creates both pressure and opportunity. If your company can demonstrate strong performance on waste reduction and recycling, you can benefit from a better public image and even financial perks.

Here’s how to apply this thinking:

• Set up internal KPIs that track your waste generation and recycling rates.
• Audit your resource use regularly — how much are you spending on raw materials that could be recovered internally?
• Report your progress in sustainability reports to boost transparency and stakeholder trust.

South Korea’s system shows that clear measurement drives better behavior. If your country doesn’t have a similar index, you can still lead by setting your own standards and tracking progress.

10. Japan’s circular economy policies have resulted in material productivity increasing by over 40% since 2000

Japan has long been known for its efficiency, and it shows in its approach to the circular economy. Since 2000, Japan has improved its material productivity — how much economic value is generated per unit of resource — by more than 40%.

This shift is driven by strong laws and cultural practices. Japan’s “Sound Material-Cycle Society” plan focuses on using fewer virgin resources, improving recycling rates, and extending product life.

What’s unique is Japan’s focus on quality. Repair and reuse are built into how products are designed and sold. Electronics, appliances, and even cars are made to last, and there’s a well-developed network for collecting, repairing, and reselling goods.

For businesses, this is a model worth studying. Whether you’re in design, manufacturing, or retail, ask yourself:

• Are your products designed for durability and repairability?
• Can you offer parts or services to keep products in use longer?
• Is your supply chain optimized to reduce waste and reuse components?

Japan’s example proves that long-term investment in efficiency pays off. It boosts profitability while also reducing environmental impact.

If you’re looking to stand out in a crowded market, durability and efficiency could be your strongest value proposition.

11. Canada recycles only about 9% of its plastic waste annually, despite growing CE initiatives

Canada is a country with vast natural resources and a highly educated population, yet when it comes to plastics, the numbers paint a grim picture. Only 9% of plastic waste is recycled annually. The rest ends up in landfills, incinerated, or worse — in the environment.

This stat underlines a gap between ambition and reality. Canada has made public commitments toward sustainability, but recycling systems are fragmented. Different provinces have their own rules, infrastructure is outdated in many regions, and consumer participation is inconsistent.

For businesses, especially those in consumer goods and packaging, this poses both a challenge and a chance to lead.

First, don’t wait for regulation to catch up. Take proactive steps to reduce your plastic footprint:

• Switch to compostable or biodegradable materials where practical.
• Design packaging that’s easier to recycle — avoid combining plastics with other materials.
• Educate your customers on how to properly dispose of your product.

Also, look at partnerships. Teaming up with NGOs, municipal programs, or innovation hubs working on recycling tech could fast-track your sustainability efforts.

If you’re in Canada, this stat should be a signal: the country is ripe for disruption. Whether you offer refillable solutions, alternative materials, or reverse logistics platforms, there’s space for bold business ideas.

And if you’re outside of Canada? Take this as a reminder — commitment without action won’t solve the problem. Recycling is more than a bin. It starts with design and ends with real systems that make reuse possible.

12. Roughly 45% of global greenhouse gas emissions come from the production and use of products—where circularity can have an impact

Many people think of emissions in terms of cars or power plants. But nearly half — 45% — of all global greenhouse gas emissions actually come from making and using products. That’s from mining, manufacturing, transporting, using, and disposing of stuff.

This is where the circular economy becomes not just a nice-to-have, but an essential tool for fighting climate change.

The linear economy model — make, use, throw — requires constant extraction of raw materials. That takes energy. Add packaging, distribution, and disposal, and the emissions stack up fast.

If you’re serious about climate goals, you have to look at what you’re making, how you’re making it, and what happens after customers are done with it.

For businesses, here’s how you can start reducing your carbon footprint through circular practices:

• Design products that use fewer materials or recycled inputs.
• Shift to renewable energy in your production and logistics.
• Encourage reuse or offer buyback programs to extend product life.

You can also start measuring your Scope 3 emissions — these are emissions from the supply chain and product use, and they’re often the biggest piece of the puzzle.

Consumers are also becoming more conscious of the emissions behind the things they buy. If you can show that your circular practices reduce carbon, that becomes a unique selling point.

The bottom line? Circularity isn’t just good for waste — it’s one of the most powerful tools we have to meet global climate targets.

13. Textile recycling in the EU could prevent 3.6 million tons of CO₂ emissions annually

The fashion industry is known for its trends, but one trend that’s here to stay is sustainability. The EU estimates that improving textile recycling alone could avoid 3.6 million tons of carbon emissions every year.

Clothing has become cheaper and more disposable, thanks to fast fashion. But the true cost is high. From water pollution to landfill overflow and massive carbon emissions, textile waste is a major problem.

This stat is a game-changer. It shows that just improving how we handle used clothes can have a huge impact on the environment.

Here’s how businesses can act on this insight:

• Launch clothing take-back programs in stores or online.
• Partner with textile recyclers who can repurpose fibers into new products.
• Explore rental or resale models for clothing, especially for special-use items like maternity wear or formal attire.

If you’re in the fashion industry, consider shifting toward “circular fashion” — clothes designed to be disassembled, repaired, and recycled easily.

And it’s not just about high-end brands. Even budget fashion retailers can lead here by offering repair guides, recycling discounts, or sustainable materials in their collections.

For entrepreneurs, opportunities lie in logistics and sorting tech for used textiles, innovative fabric recycling methods, and digital tools to track garment life cycles.

The impact is real — not just in saving emissions, but in aligning with a growing customer demand for fashion that doesn’t cost the Earth.

14. The global market for recycled construction materials is expected to exceed $400 billion by 2027

Construction might not be the first thing that comes to mind when you think about the circular economy. But it should be. It’s one of the biggest sources of waste and resource use globally.

The good news? That’s starting to change. The market for recycled construction materials — like concrete, asphalt, metals, and wood — is booming. By 2027, it’s expected to surpass $400 billion.

This surge is driven by several trends:

• Cities are being rebuilt and upgraded, often with strict environmental standards.
• Demolition waste is increasingly being diverted from landfills and turned into usable materials.
• Green building certifications reward use of recycled inputs.

If you’re in construction, architecture, or real estate, this trend should be front and center. Using recycled materials is no longer a compromise — it’s a competitive edge.

Here’s what you can do:

• Work with suppliers that offer certified recycled materials.
• Include circular procurement practices in your project planning.
• Invest in deconstruction — the process of dismantling buildings so materials can be reused instead of bulldozed.

If you’re a startup or innovator, think about services that make it easier to track, recover, and certify building materials. Blockchain, AI, and IoT are already being used to trace construction waste flows.

This isn’t just a green trend — it’s a smart one. Projects using circular materials often qualify for public funding, tax breaks, or zoning advantages.

And with construction booming in developing nations, this is also a global opportunity. Circular buildings could be the new norm — and those who start now will be the ones leading the future skyline.

15. France mandated right-to-repair labels in 2021, influencing product design transparency

France took a bold step in 2021: it introduced mandatory “repairability scores” on products like smartphones, laptops, and appliances. These scores tell consumers how easy it is to repair an item, helping them make smarter buying choices.

The impact? Manufacturers now have to think differently. A product that’s hard to repair will get a lower score — and that can hurt sales. So companies are being pushed to improve design: making batteries replaceable, offering repair manuals, and ensuring spare parts are available.

This is a big shift toward circularity. Because when products are easier to fix, they stay in use longer. That means less waste and less pressure on raw material extraction.

If you’re a product manufacturer, here’s what to start thinking about:

• Can your product be opened and fixed with basic tools?
• Are spare parts available and affordable?
• Could you offer repair kits or partner with local repair shops?

Even if you’re not in France, this trend is spreading. The EU is expanding right-to-repair laws. The US and Australia are discussing similar policies. And consumers everywhere are starting to ask: can I fix this?

Transparency is powerful. Showing that your product is designed to last — and to be repaired — builds trust. It also opens new business opportunities in the aftermarket: servicing, parts, training, even subscriptions for maintenance.

Don’t see right-to-repair as a threat. See it as a new way to connect with customers, extend product life, and lead the circular economy charge.

16. The Ellen MacArthur Foundation estimates circular economy transitions in mobility, food, and built environment could yield $4.5 trillion by 2030

When we talk about the circular economy, it’s not just about recycling your coffee cup or avoiding plastic straws. It’s about transforming the very systems that power our world — from how we travel, to how we eat, to how we build our homes and cities.

According to the Ellen MacArthur Foundation, if we embed circular practices into mobility, food systems, and the built environment, we could unlock an economic opportunity worth $4.5 trillion by 2030.

That number is massive. But so are the inefficiencies in our current systems.

In mobility, vehicles are often used inefficiently. Most private cars sit idle 90% of the time. By shifting to shared models and designing vehicles for longevity and modular upgrades, we can reduce emissions, cut costs, and meet growing transport demands more sustainably.

In food, a third of all food produced is wasted. Circular strategies here include composting, better logistics, rethinking expiration labeling, and redesigning supply chains to reduce spoilage.

In the built environment, materials are often used once and then demolished. Reuse of building materials, modular architecture, and smart energy use are all parts of the solution.

Here’s how businesses can tap into this $4.5 trillion opportunity:

• If you’re in logistics or transport: explore shared-use models, electrification, and modular vehicle design.
• In food: look into supply chain tracking tools, edible packaging, or platforms that connect surplus food with hungry mouths.
• In construction: consider tools for material mapping, building deconstruction, and leasing models for materials or appliances.

Don’t just focus on the product. Look at the whole system. Where are the leaks? Where is value being lost? Plug those gaps, and you might find you’re sitting on a very profitable shift.

17. 75% of businesses in Europe consider circular economy as part of their long-term strategy

Three out of four businesses in Europe are now thinking about circular economy not as a side project, but as a central pillar of their future.

That’s a big shift.

It means circularity is moving from the sustainability team into the boardroom. It’s not just about compliance — it’s about competitiveness.

European firms are rethinking supply chains, redesigning products, and reworking service models. The change is visible in how procurement is handled, how customers are engaged post-purchase, and how data is used to track product life cycles.

What’s driving this?

• Regulation, yes — especially from the EU.
• But also risk management — raw material volatility, supply disruptions, and climate change are forcing a rethink.
• And of course, consumer expectations. In Europe, sustainability is now often a deciding factor in purchasing.

If your business hasn’t started the transition, now is the time.

Here’s where to begin:

• Conduct a circular audit: where are you creating waste or under-using resources?
• Involve your finance and operations teams. Circularity isn’t just a design issue — it impacts margins and cash flow.
• Communicate your vision clearly. If customers and investors understand your circular goals, they’ll support you.

Being part of the 75% is no longer a bonus — it’s becoming the minimum requirement.

18. In the US, only 6% of material use is circular, ranking it low among major economies

Despite its economic might and innovation capacity, the United States is lagging behind when it comes to circularity. Only 6% of the materials used in the US are cycled back into the economy.

This stat is more than just a number. It points to a huge untapped opportunity.

The US has the resources, the entrepreneurs, and the consumer base to lead on circularity. But policy fragmentation, cheap landfilling, and a strong culture of disposability have slowed progress.

That said, things are changing.

Major cities like San Francisco, Seattle, and Austin are rolling out zero-waste initiatives. Big corporations like Apple and Microsoft are pushing for product take-back programs and circular design. Consumers, especially millennials and Gen Z, are demanding more sustainable options.

For US businesses, the 6% figure should be a challenge — and an opening.

Here’s how to take advantage of the gap:

• Build a value proposition around longevity and repairability — it will stand out in a market still hooked on disposables.
• Use storytelling to explain your sustainability efforts. American consumers love a good brand story, especially if it’s authentic and measurable.
• Consider lobbying for stronger local circular policies — being early in compliance gives you a head start.

If your business leads the shift in circular thinking now, you’ll gain first-mover advantage in a country that is just beginning to see the true cost of linear systems.

19. Brazil recycles around 1.3% of its waste, largely due to informal sector collectors

Brazil’s recycling rate is among the lowest in the world, sitting at just 1.3%. Yet, that number hides a more complex story. A large portion of what is recycled in Brazil comes from informal waste collectors — known as “catadores” — who work without official support, often in tough conditions.

This presents both a social and environmental challenge, but also an opportunity for innovation.

These collectors are essential to Brazil’s recycling system. They sort, collect, and sell recyclable materials, playing a critical role in reducing landfill use. But they are rarely included in policy-making or supported with infrastructure.

Businesses and governments in Brazil are starting to recognize this. Some are formalizing partnerships with collector cooperatives, offering better pay, equipment, and integration into supply chains.

If you’re operating in Brazil or sourcing from there, here’s what to consider:

• Partner with local recycling cooperatives. It’s good for your brand and the planet.
• Offer products that can be disassembled easily by informal workers.
• Support digital platforms that connect collectors with buyers or processors.

For startups, there’s room for solutions that bring dignity, technology, and profitability to the informal waste economy.

This is a reminder: circularity isn’t just about materials — it’s about people. Build systems that include everyone, and you create lasting impact.

20. The UK government invested £60 million into circular economy innovation as part of its Green Industrial Strategy

The UK is putting serious money where its mouth is. With a £60 million fund, the government is supporting circular economy innovation across industries — from tech to textiles to food systems.

This is part of a larger push to build a low-carbon, high-skill economy through its Green Industrial Strategy. And it’s not just talk. Grants have gone to companies designing recyclable electronics, reusable packaging, and repairable appliances.

For UK-based businesses, this is your cue to jump in:

• Apply for funding to pilot new circular business models.
• Partner with universities or innovation hubs to test new ideas.
• Look at regional opportunities — many local councils are now creating their own circular strategies.

If you’re outside the UK, this still matters. The country is setting a tone: circularity is not just a sustainability issue — it’s an innovation agenda.

Businesses that position themselves as part of this movement are more likely to attract investment, talent, and government support.

And remember, £60 million is just the beginning. The more successful the early projects are, the more funding and momentum will follow. Get in early, and you could help shape the next generation of products and policies.

21. Over 90% of raw materials used globally are not cycled back into the economy

This is one of the most telling — and troubling — stats in the entire circular economy conversation. More than 90% of the materials we dig up, process, and use never make it back into the system. They’re either dumped, burned, or lost.

Think about that for a moment. It means we’re running a global economy on constant extraction, with nearly zero reuse. That’s like running a factory where 90 out of every 100 parts are thrown away after one use.

This is incredibly wasteful, not just environmentally but economically.

The good news? It means the potential for circularity is massive. Even modest improvements in material recovery would make a huge impact.

So how can your business respond?

• Start by mapping your material flows. What comes in, what goes out, and what happens at the end of a product’s life?
• Look for waste hotspots — are there byproducts or packaging you’re throwing away that could be reused or sold?
• Work with your supply chain to identify circular opportunities — maybe someone else can use your waste as input.

Industries like mining, manufacturing, agriculture, and electronics are particularly exposed here. If you rely heavily on raw materials, developing a circular strategy now can protect you from future scarcity and regulation.

The real opportunity? Build products, services, and systems that keep materials flowing. Closed loops, modular upgrades, refurbishment, and resale — they’re not just green ideas, they’re smart business strategies in a world that can’t afford waste.

22. The food industry accounts for 25–30% of global waste, with CE offering massive savings potential

Food waste is one of the most avoidable — and solvable — issues in the global economy. About a third of all food produced never gets eaten. That’s an enormous waste of water, land, labor, energy, and money.

And it’s not just on the consumer end. Waste happens at every stage: harvest, storage, processing, transport, and retail. But this is also where the circular economy offers major wins.

Circular strategies in the food industry can range from basic — like composting or food donation — to high-tech, like AI-powered supply chains that reduce spoilage.

If you’re in food production, distribution, or retail, this stat is your call to action.

Here’s what you can do:

• Monitor waste closely — where, when, and why does it happen in your operation?
• Use data to forecast demand more accurately.
• Repurpose food waste — turn it into animal feed, compost, or even fuel.
• Partner with local charities or apps that redistribute surplus food before it spoils.

For startups, this is a ripe field (pun intended). Solutions like dynamic pricing, edible packaging, and upcycled food products are taking off.

Even if you’re not in food, think about how waste is managed in your supply chain or employee programs. Food circularity isn’t just about farmers — it’s about systems. And the systems are full of inefficiencies just waiting to be fixed.

23. Companies adopting circular models can reduce material costs by up to 20%

Circularity isn’t just about being green — it’s about saving green. Businesses that design for reuse, recycling, or remanufacturing can cut their material costs by up to 20%.

In a time of rising input costs and supply chain uncertainty, that kind of savings can make or break your bottom line.

Here’s how these savings actually happen:

• Using recycled inputs often costs less than virgin materials.
• Refurbishing used products for resale adds new revenue with minimal raw input.
• Designing for modular repair means fewer warranty claims and returns.

If you’re in consumer electronics, auto, furniture, or appliances — these savings are especially relevant. Circular models like trade-ins, subscription services, or repair kits can extend product life and reduce customer churn.

The first step is product design. Can it be disassembled easily? Are the components modular? Can materials be separated and recycled?

The second step is infrastructure. You’ll need systems to collect, inspect, and process used products. But don’t go it alone — many service providers now specialize in reverse logistics and refurbishment.

Circularity doesn’t have to be complex. Even simple moves — like collecting used packaging or offering spare parts — can save you real money over time.

24. Unilever saved €1 billion through sustainability and circularity initiatives between 2010 and 2020

When a global giant like Unilever saves a billion euros through circular and sustainable initiatives, the message is clear: this is serious business.

Unilever’s strategy involved everything from reducing packaging and switching to recycled plastics, to improving energy use in its factories and building local circular supply chains.

The result? Not just savings — but stronger brand loyalty, better risk management, and resilience in the face of supply chain disruption.

If you’re a business of any size, this case study offers a roadmap:

• Set long-term sustainability goals and tie them to financial metrics.
• Invest in innovation — Unilever backed startups and internal R&D that focused on reusability and bio-based materials.
• Work closely with suppliers to reduce waste and emissions upstream.

What makes this story powerful is the scale and consistency. These weren’t isolated efforts — they were baked into Unilever’s global operations.

Even if you’re a small or medium business, the lesson is the same: circularity is a value driver, not a cost center.

Think about how many areas of your operation — from packaging to shipping to customer service — could be more efficient, less wasteful, and more profitable.

The billion-euro win wasn’t just from doing less harm. It was from doing more smart.

25. The electronics sector generates 50 million metric tons of e-waste annually, only 20% of which is formally recycled

Electronics power our lives — but they’re also creating a mountain of waste. Every year, we throw out 50 million tons of e-waste. That’s equivalent to throwing away 1,000 laptops every second.

The shocking part? Only 20% of that waste is formally recycled.

Most of it ends up in landfills, incinerators, or informal recycling operations where safety and environmental standards are low.

This is a huge risk — and a huge opportunity — for businesses.

If you’re in the electronics space, from smartphones to servers to home appliances, the writing is on the wall: regulations are tightening, consumers are questioning, and raw materials are getting harder to source.

Circular strategies here include:

• Design for disassembly — make products easier to take apart and repair.
• Offer trade-in or buyback programs to recover old devices.
• Work with certified e-waste recyclers and promote your take-back programs clearly.

Startups are entering the space with clever solutions — repair kits, modular upgrades, AI diagnostics for used devices, and platforms for second-hand sales.

Even if you’re not a manufacturer, e-waste matters. Offices, schools, hospitals — any organization that uses electronics — needs a plan for responsible disposal and recovery.

Circular electronics isn’t just about saving resources. It’s about protecting data, reducing risk, and staying ahead in a world that’s plugged in but running out of sockets to dump the waste.

26. Scotland’s Circular Economy Investment Fund has supported over 300 projects since 2016

Scotland is showing how targeted investment can turn circular dreams into real-world solutions. Since 2016, its Circular Economy Investment Fund has backed over 300 projects, ranging from circular fashion to food waste tech and industrial reuse.

This fund is a powerful example of how governments can seed innovation in both startups and established businesses. The projects it supports aren’t just environmentally friendly — they’re commercially viable. That’s key. Circularity has to make sense financially if it’s going to stick.

If you’re in a region with government grants or green innovation hubs, now is the time to explore them.

Even if you’re outside Scotland, this model offers inspiration:

• Public funding should focus on scalable, replicable models — not just pilot projects.
• Priority sectors often include food, construction, energy, and manufacturing — identify where your idea fits in.
• Collaboration with universities and research bodies often boosts your application and your outcomes.

For businesses, the takeaway is clear: don’t wait to fund your circular ideas. Look for partners, pitch your value, and get support. If you have a way to reduce waste or close loops in your sector, there are people and programs ready to help.

The real win here? It’s not just about funding. It’s about being part of a growing ecosystem where circularity is the norm, not the exception.

27. The Circular Electronics Partnership aims to make 100% of electronics circular by 2030

The electronics industry is one of the fastest-growing — and most waste-intensive — sectors on the planet. That’s why the Circular Electronics Partnership (CEP) has set an ambitious goal: to make all electronics circular by 2030.

This isn’t just talk. CEP brings together major players — like Dell, HP, Cisco, and the World Economic Forum — to tackle everything from product design and materials to recovery and recycling systems.

What’s powerful here is the collective action. Instead of one company trying to figure it out alone, the industry is building shared standards, data platforms, and global take-back systems.

If you’re a smaller electronics player, this is a great moment to align with industry leaders. Here’s how:

• Follow CEP’s guidelines on circular product design and materials.
• Join partnerships that offer access to take-back infrastructure or refurbishing networks.
• Promote your alignment with CEP goals to boost brand trust.

For innovators, opportunities abound: materials tracing, smart repair diagnostics, recycling tech, and blockchain-based product passports are all emerging solutions.

The goal is big, but so is the need. Electronics aren’t going away. Making them circular is the only way forward.

28. IKEA plans to be fully circular by 2030, with pilot resale and repair programs already live in 30+ markets

When a global furniture giant like IKEA commits to full circularity by 2030, it sets a new standard for consumer brands.

IKEA is doing more than just switching materials. It’s redesigning products for disassembly, launching resale and repair programs, and even testing furniture rental in some cities.

Over 30 markets already have “As-Is” sections where returned or damaged items are resold, and many stores now offer in-house furniture repairs.

What makes IKEA’s move so impactful?

• Scale: They’re influencing millions of homes worldwide.
• Design: Products are now being built with reuse and repair in mind.
• Experience: They’re making circularity convenient for everyday people.

If you’re in retail, home goods, or logistics, here’s what to learn:

• Circularity must be built into the customer journey — not just the product.
• Offer repair guides, spare parts, or even home repair visits.
• Explore trade-in programs or second-life marketplaces for your own products.

IKEA isn’t perfect — but its model shows how even mass-market brands can shift their business model without losing profitability. In fact, resale margins are often better than first-sale ones.

The lesson? Make reuse easy, make repair cool, and customers will come along for the ride.

29. Over 500 cities worldwide have now adopted circular economy roadmaps or strategies

Cities are where the circular rubber meets the road. They’re responsible for over 70% of global waste and emissions — but they’re also hubs of innovation, policy, and community.

Over 500 cities worldwide — from Amsterdam to Nairobi to Seoul — now have formal circular economy strategies. These plans cover waste, energy, mobility, housing, food, and more.

What’s driving this shift?

• Cities face the consequences of linear systems — pollution, landfill overflow, and resource stress.
• They also have the tools: zoning, procurement, public services, and education.
• And they’re more agile than national governments — often moving faster with pilot programs and partnerships.

If you’re a business, a city with a circular roadmap is a fertile ground. Look for opportunities in:

• Public-private partnerships for waste collection or material recovery
• Procurement preferences for circular products
• Support programs for startups working on reuse, repair, and remanufacturing

For urban entrepreneurs, this is a sweet spot. Cities need solutions — and they’re willing to test and fund them.

The bottom line? As cities go circular, entire industries follow. Be part of that transition, and your business can grow while helping build more livable, sustainable places.

30. The World Economic Forum’s Circular Cars Initiative estimates circularity can cut emissions from vehicle production by 60%

Vehicles don’t just pollute when they’re driven — they also pollute when they’re made. The WEF’s Circular Cars Initiative reveals that circular practices in vehicle production — like modular design, recycled materials, and end-of-life recovery — could cut emissions by up to 60%.

That’s a game-changer.

The traditional car manufacturing model is heavy on virgin materials, energy, and waste. But by shifting to circular approaches, automakers can drastically reduce their footprint while opening up new revenue streams in service, resale, and parts.

Here’s what this means for mobility players:

• Design vehicles with longer life spans and upgradeable components.
• Use recycled steel, aluminum, and plastics in manufacturing.
• Create take-back systems for batteries, electronics, and interiors.

Tesla, Renault, BMW, and others are already exploring vehicle-as-a-service models — where customers subscribe instead of buy, and the manufacturer maintains control of the vehicle lifecycle.

If you’re in mobility, this isn’t optional. The push for electrification, climate targets, and material scarcity makes circularity essential.

For innovators, the frontier is wide open: tracking systems for vehicle parts, advanced battery recovery, modular vehicle platforms, and reuse networks are all emerging fields.

The message from WEF is clear — the car of the future isn’t just electric. It’s circular.

Conclusion:

From global giants to grassroots movements, the world is starting to embrace the circular economy — not just as a green idea, but as a practical, profitable strategy for the future.

Some countries are ahead. Some companies are pushing boundaries. But the space is still wide open for those who are ready to rethink, redesign, and reimagine.