Ritu Dey

Pricing isn’t just about numbers. It’s about strategy, growth, and how customers perceive value. In the world of SaaS and digital products, usage-based pricing (UBP) has become a powerful lever to improve retention, boost revenue, and unlock long-term ROI. But does it actually work? In this report, we dive deep into real stats that show […]

Price increases are inevitable. But with every increase, there’s a risk—customer churn. Businesses often ask, “How much churn is too much?” or “Can we raise prices without losing loyalty?” The truth is, pricing and churn are deeply connected. This article breaks down real data to show exactly how customers respond when prices go up. We’ll

Dynamic pricing has quietly become one of the most powerful tools in modern business. It’s no longer just for airlines. From SaaS to groceries, dynamic pricing is reshaping how companies compete, serve customers, and maximize profits. But adoption isn’t equal across industries. Some sectors are far ahead, while others are just beginning to test the

Checkout is where money meets friction. But when the pricing isn’t clear, your customer doesn’t click “buy”—they bounce. Price confusion is one of the most silent killers of conversions in online commerce. Whether it’s unexpected fees, hidden taxes, unclear discounts, or shifting totals—every bit of uncertainty makes the customer hesitate. And hesitation often leads to

Pricing your SaaS product isn’t guesswork. It’s part science, part psychology, and mostly how well you know your customer. But there’s a trap. If your price is too low, you lose revenue. Too high? You scare off users. This guide uses 30 real-world benchmarks to help you lock in on price points that convert—and keep

Pricing is not just a number. It’s a strategy, a message, and a growth lever. The right pricing model can help a startup grow faster, reduce churn, and acquire better customers. In this article, we break down the top pricing models used by SaaS and DTC startups using 30 real-world stats. Each stat is a

When it comes to pricing your product or service, the decision between flat pricing and tiered pricing is one of the most important ones you’ll make. It doesn’t just affect how much you charge—it affects who buys, how they buy, and how long they stick around. This article breaks down 30 real data points comparing

Churn is the silent killer of business growth. You might have a great product and solid marketing, but if customers keep leaving, you’re constantly starting over. And pricing—how you set it, structure it, and communicate it—is one of the biggest drivers of churn. In this guide, we’ll go deep. We’ll break down 30 powerful stats,

When it comes to converting users into paying customers, SaaS companies often face a critical choice: should they offer a freemium model, a free trial, or a product demo? Each approach has its strengths, and each comes with its challenges. The decision can shape your funnel, impact revenue, and define the type of customers you

In today’s world, ARPU tells us more than just how much each customer is worth. It shows us if the business model is working, how sticky users are, and how much value each industry pulls from its base. In this article, we break down 30 critical ARPU figures across industries and models. Each one has