Adhip Ray

Adhip Ray is the founder of WinSavvy. He has a legal, finance and data analytics background and has provided marketing consultancy to startups for over 5 years. He has been featured at multiple publications in multiple niches including HubSpot, Addicted2Success, Manta, FitSmallBusiness, Databox, IndiaCorpLaw, Bar and Bench and more!

What are the best CRM software in the market and how do they stack up against each other? We compare all the top 13 customer relationship management software and rank them.

19+ Top Customer Relationship Management (CRM) Software: What’s Best?

Customer Relationship Management (CRM) software has become an essential tool for businesses looking to streamline their sales, marketing, and customer service processes. A CRM system helps organizations manage customer data, track interactions, and nurture relationships, ultimately leading to increased revenue and customer satisfaction. This article will provide an in-depth look at the top CRM software […]

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These are the top 10 supply chain management software and tools for ecommerce businesses. We have compared them and mentioned the types of users for whom each of the tools are meant for.

9 Best Supply Chain Management Software for E-Commerce (Compared!)

The rapidly evolving e-commerce landscape demands businesses to optimize their supply chain management to stay competitive and meet the ever-increasing demands of customers. Supply chain management software plays a critical role in improving the efficiency of e-commerce businesses by streamlining their operations, reducing costs, and enhancing overall performance. In this comprehensive guide, we will delve

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Best Video Conferencing Software for Remote Teams

9+ Best Video Conferencing Software for Remote Teams: A Comprehensive Review

In today’s globalized and fast-paced world, remote work has become increasingly popular. As a result, video conferencing software plays a vital role in helping remote teams stay connected and collaborate effectively. With numerous options available, it’s essential to choose the right video conferencing platform that meets your team’s needs. This comprehensive review will cover 11

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9 All-in-One Marketing Software: Which one is right for You?

9 Best All-in-One Marketing Software: A Side-by-Side Comparison

In the ever-evolving world of digital marketing, businesses need to stay ahead of the curve to maintain a competitive edge. One way to do this is by leveraging all-in-one marketing software that streamlines and automates marketing efforts. This article will provide a side-by-side comparison of the top 9 all-in-one marketing software, detailing their features, pricing,

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Best Account based Marketing Software

9 Best Account-based Marketing Software: A Detailed Comparison

Account-based marketing (ABM) has become an increasingly popular strategy among B2B companies, as it focuses on identifying and targeting high-value accounts instead of individual leads. This approach can lead to higher ROI and more effective marketing campaigns. To implement ABM effectively, businesses need the right software tools. In this blog post, we will provide an

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What is psychographic segmentation and how does it matter for psychographic driven marketing?

Unlocking Psychographics-Driven Marketing: The Ultimate Guide

Psychographics-driven marketing is an approach that focuses on understanding consumers’ psychological traits, values, attitudes, interests, and lifestyles to create more personalized and effective marketing messages. By leveraging psychographic data, marketers can better target their audience and communicate with them in a more relevant and engaging way, and thus improve their lead nurturing processes. Benefits of

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