ABM, or Account-Based Marketing, has shifted from a buzzword to a foundational part of modern go-to-market (GTM) strategies. Especially for B2B companies, ABM brings sharp focus, improved alignment, and clearer revenue impact. But what’s really happening under the surface? How is ABM being used today, and how successful is it?
1. 92% of B2B marketers say ABM is extremely or very important to their overall marketing efforts
Why nearly every marketer swears by ABM
When almost everyone in a field agrees on something, it’s worth paying attention. That’s what we’re seeing here. ABM isn’t just a helpful side project; for most B2B marketers, it’s become a central part of their job. The reason? Focus.
Traditional marketing spreads efforts across a wide audience, hoping someone bites. ABM flips that model. It begins with identifying high-value accounts and creating personalized marketing just for them. The goal isn’t volume—it’s precision.
Actionable insights
If your company is still treating ABM like a test, it’s time to shift your mindset. Start by identifying your top 10% of potential clients based on revenue potential, brand fit, and sales readiness. Then, build a small cross-functional team of marketing and sales reps who are accountable for engaging and converting those accounts.
Create content that speaks to their pain points, not just general industry topics. Build campaigns that mimic human conversations—not mass-blasted messages. Use a CRM system to track engagement on a per-account basis. Over time, you’ll see why this 92% number is so high.
2. 76% of B2B companies increased ABM investment year-over-year
ABM budgets are going up for a reason
When companies put more money into something, it usually means they’re seeing results. That’s exactly what’s happening with ABM. It’s not just an idea that marketers love—it’s delivering outcomes that justify the spend.
More budget often means deeper personalization, better tech tools, and more integrated sales and marketing efforts. It also allows for more experimentation—trying new channels or messaging strategies with high-value accounts.
Actionable insights
If you’re thinking about allocating more budget, start small but focused. Invest in intent data platforms to better identify which accounts are warming up. Tools like Demandbase or 6sense help you know who’s showing interest—even before they fill out a form.
Use those insights to deliver value faster. Don’t wait for the perfect campaign. If you see engagement, respond quickly with relevant information. And don’t forget training—make sure your team knows how to work across marketing, sales, and customer success with one ABM playbook.
3. ABM programs yield a 208% higher return on marketing investment compared to traditional marketing
The ROI speaks for itself
This stat is one of the strongest signals that ABM is not just a trend. A 208% higher return is a huge difference. It tells us that money spent on ABM often pays off much more than traditional methods.
Why does this happen? It’s simple. When you focus on the right accounts, you waste less time and fewer resources. You also build better relationships, which makes closing deals easier and faster.
Actionable insights
To replicate this level of ROI, you need to know your numbers. Start with a pilot ABM campaign. Select 10 to 15 target accounts and run a full-cycle ABM campaign from engagement to deal close. Measure every part—open rates, meeting rates, time to deal, deal size, and customer lifetime value.
Compare that with your usual lead-gen or demand-gen efforts. You’ll quickly see where the money flows best. Then, double down on what works and cut the rest. ABM doesn’t have to be expensive—it just needs to be focused.
4. 60% of companies using ABM see at least a 10% increase in revenue within 12 months
Revenue jumps don’t lie
A 10% bump in revenue in a year isn’t small—it can make or break targets. ABM drives this growth because it improves lead quality and closes bigger deals faster. Instead of chasing leads who aren’t ready or the wrong fit, ABM focuses energy on accounts that can move the needle.
This stat shows that most companies doing ABM right are seeing tangible revenue outcomes—not just soft metrics like engagement or awareness.
Actionable insights
If you want that 10% growth, start by aligning your ABM program with sales. Marketing should not work in a silo here. Define success the same way: revenue.
Segment your target accounts by deal potential. For each segment, create a roadmap of touchpoints—email, direct mail, content, webinars—that move them down the funnel. Track deal velocity. Check how long it takes to convert once ABM kicks in.
Use post-sale feedback too. Ask closed-won accounts what made your outreach stand out. Then double down on those tactics across your next ABM wave.
5. Organizations with mature ABM strategies generate 80% of pipeline from targeted accounts
The pipeline becomes more predictable
When your pipeline is mostly made up of accounts you deliberately chose to go after, forecasting becomes easier. You know the deal size, the stakeholders, and the sales cycle better than with random inbound leads.
This stat shows that mature ABM isn’t just for branding—it’s driving serious business outcomes.
Actionable insights
To get here, document your ABM workflow like a playbook. Define roles—who’s responsible for content, who owns outreach, who tracks metrics. Make sure everyone from SDRs to AEs to marketers follows a unified system.
Use your CRM to tag every opportunity by account type: ABM-targeted vs. non-targeted. Track the conversion rate, average sales cycle, and customer success metrics post-sale. This will help you optimize over time.
When 80% of your pipeline comes from ABM, your GTM engine becomes sharper. You reduce risk and increase control.
6. 87% of marketers say ABM outperforms other marketing initiatives in terms of ROI
Why ABM is the ROI king
Marketers try different things—email, ads, webinars, SEO, you name it. But when 87% say ABM beats everything else for ROI, that says a lot. ABM works because it aligns perfectly with how B2B buyers actually make decisions: in groups, slowly, and based on trust.
With ABM, every message is tailored. Every touchpoint has purpose. You’re not just creating noise—you’re solving real problems for a few high-value accounts. That makes your message hit harder, your deals close faster, and your ROI go up.
Actionable insights
If ROI is your priority, stop looking for one-size-fits-all campaigns. Choose 10 to 20 accounts where the value justifies the effort. Build campaigns around their world: their problems, their goals, their industry news.
Don’t measure only top-funnel metrics like impressions or clicks. Track opportunity creation, deal velocity, and customer expansion. Use multi-touch attribution to understand what actually drives results—not what gets attention.
ROI follows focus. ABM gives you that focus.
7. 70% of ABM users report improved alignment between sales and marketing teams
Getting everyone on the same page
Alignment isn’t just a buzzword—it’s a revenue multiplier. When marketing and sales work together, deals close faster and fewer leads fall through the cracks. This stat shows that ABM naturally pushes teams to sync.
Why? Because you’re no longer handing off random leads. You’re building joint strategies around the same accounts. That means shared meetings, shared tools, and shared goals.
Actionable insights
Start with joint planning. Sit sales and marketing down together to build the target account list. Review it quarterly. Use shared dashboards in your CRM or marketing automation tool. Agree on definitions: what counts as an engaged account, a sales-ready lead, or a win.
Hold regular pipeline reviews—not just for updates, but for feedback. What messaging resonated? What didn’t? What questions are prospects asking on sales calls? Feed that data back into your content and campaigns.
Alignment doesn’t just feel good—it delivers real business impact. ABM helps make it real.
8. Companies using ABM experience a 36% higher customer retention rate
ABM helps you keep your best customers
Most marketers focus so much on acquiring customers that they forget about keeping them. That’s where ABM changes the game. When you start with personalization, it’s easier to keep delivering value over time.
This 36% boost in retention means ABM doesn’t just help you win accounts—it helps you keep them loyal. And that loyalty leads to referrals, upsells, and long-term growth.
Actionable insights
Don’t stop your ABM efforts once the deal closes. Extend your campaigns into onboarding, support, and account management. Use the same tools—personalized emails, 1:1 content, strategic check-ins—to keep engagement high.
Build quarterly business reviews into your ABM process. Not generic ones—personalized ones that reflect what you know about the client’s business and goals. Ask what’s changed. Offer new ideas, not just updates.
Retention is a team sport. Marketing can—and should—stay involved post-sale.
9. 91% of companies using ABM increase their average deal size
Bigger deals, better targeting
When you’re targeting the right accounts and speaking their language, they’re more likely to see the value in what you offer. That’s why ABM tends to drive up deal sizes.
This stat shows that ABM isn’t just about getting more deals. It’s about getting bigger, more strategic ones. Deals where your product solves deeper problems and justifies premium pricing.
Actionable insights
Start by tiering your accounts. Focus the most time and budget on Tier 1 accounts—those with the highest revenue potential. For those accounts, build custom content packages. Host invite-only events. Offer co-branded workshops.
The more tailored your pitch, the more valuable it feels. When prospects feel understood, they open up bigger budgets.
Work closely with sales to scope larger packages. Make sure your product and pricing teams are looped in early to avoid last-minute hurdles. When everything feels aligned, your deals grow naturally.
10. 66% of marketers say ABM improves win rates compared to traditional marketing
Turning more leads into wins
What matters most in sales? Win rates. It’s the clearest sign your GTM strategy is working. And here, ABM shines. Two-thirds of marketers see better win rates using ABM.
It makes sense. ABM reduces wasted effort. You’re only going after accounts that match your ideal profile. You’ve done the research. You’ve built trust. That’s a recipe for more closed deals.
Actionable insights
Look at your current win rates by source. Compare ABM deals to leads from trade shows, webinars, or paid search. Then double down on what converts best.
Review your messaging. ABM lets you create ultra-relevant value propositions. Use that to answer objections before they come up.
Work closely with sales to build account narratives. Not just product features—stories that tie your solution to business outcomes. This kind of storytelling wins deals.
11. ABM drives a 50% reduction in sales cycle time for targeted accounts
Deals close faster when everything clicks
Cutting your sales cycle in half isn’t just good—it’s game-changing. It means faster revenue, fewer resources spent per deal, and a happier sales team. ABM helps shorten the cycle by warming up leads with the right content at the right time.
You’re not chasing cold leads or educating buyers from scratch. With ABM, they’re already engaged before the first call.
Actionable insights
Map out your current sales cycle for each segment. Identify the slow points—long gaps between meetings, stalled proposals, or low engagement.
Then design ABM campaigns to fill those gaps. If discovery calls are delayed, use pre-call content to accelerate interest. If proposals get stuck in procurement, create content that speaks to finance stakeholders.
The goal is to remove friction. When every step feels custom-built for that account, the process speeds up naturally.
12. 75% of GTM leaders say ABM is critical to navigating longer B2B sales cycles
ABM is built for complex selling
B2B deals aren’t simple. They involve multiple decision-makers, long evaluation periods, and detailed negotiations. Traditional marketing often falls short here.
ABM, on the other hand, thrives in this environment. It helps you build relationships across the buying committee and deliver tailored content that addresses their unique concerns.
Actionable insights
Start by identifying every role in your target accounts’ buying group. Don’t stop at the decision-maker—include influencers, blockers, and users.
Create separate value messages for each. What keeps finance up at night? What does IT care about? Build campaigns that speak to each one.
Use intent data and engagement signals to adjust your strategy in real time. If legal just opened your security doc, it’s time for a follow-up from your compliance team.
ABM helps you move through long sales cycles with confidence and clarity.
13. Companies using ABM generate 2x the number of opportunities per account
ABM turns accounts into long-term goldmines
In traditional marketing, once you close a deal, you’re done. With ABM, that’s just the beginning. Companies see twice the number of opportunities per account because ABM keeps them engaged, nurtured, and ready to expand.
Why? Because ABM doesn’t just sell a product. It builds a relationship. Once trust is established, your existing accounts become more likely to explore additional services or products—often before they even consider competitors.
Actionable insights
Don’t treat ABM as a pre-sale-only function. Once a deal closes, shift your strategy to account expansion. Use the same personalization tactics—just now focused on upsell and cross-sell.
Monitor customer usage. Look for adoption gaps and growth indicators. Then align your ABM content around those insights. If they’re using one module heavily, offer training on complementary tools.
Have your customer success and marketing teams co-own post-sale ABM. When those two functions align, opportunity growth follows.
14. 64% of marketers report improved customer lifetime value from ABM efforts
ABM creates lasting customer value
Customer Lifetime Value (CLV) is one of the most important numbers in any business. It tells you how much a customer is worth over time—not just at the first sale. ABM increases this number because it builds deeper, longer relationships.
When you win a customer through ABM, they feel known and valued. That leads to higher retention, bigger deals, and more referrals.
Actionable insights
To improve CLV, start with onboarding. Create a customized onboarding journey based on the account’s industry, team size, and product mix. Don’t send them generic welcome emails—make it personal.
Then layer in ongoing ABM touchpoints: personalized webinars, check-in messages based on product usage, and exclusive resources tied to their goals.
Keep marketing involved long after the close. When customers feel like you’re still investing in them, they’ll keep investing in you.
15. 84% of marketers say ABM significantly improves lead nurturing quality
Nurturing gets personal with ABM
Lead nurturing is often generic. Email drip campaigns, blog posts, and case studies sent out in bulk. ABM changes that. It replaces quantity with quality. You’re no longer trying to nurture 10,000 random leads—you’re focusing on 100 high-fit accounts.
And when the nurturing is that focused, it works better. Leads move faster. Sales conversations get easier.
Actionable insights
Ditch your one-size-fits-all email flows for ABM accounts. Create nurturing sequences tailored to their specific role, company size, or stage in the buying process.
Use trigger-based content. If someone downloads a whitepaper, follow up with a video featuring insights from a similar company. If an executive clicks an ad, send a personalized invite to a private webinar.
Make every touch feel like it was designed just for them. That’s what quality nurturing looks like.
16. 59% of B2B marketers use ABM in combination with inbound marketing for GTM
ABM and inbound go hand in hand
ABM doesn’t replace inbound marketing—it enhances it. Inbound brings people to your brand. ABM makes sure the right people stay engaged.
Combining both gives you the best of both worlds: scale from inbound, precision from ABM. You capture interest widely, then zero in on high-value accounts with personalized follow-up.
Actionable insights
Use inbound to build your initial pipeline—blogs, SEO, webinars, and guides. Then use ABM to identify which leads match your ideal customer profile (ICP).
Once identified, shift to a personalized ABM path. Create a separate nurture flow, assign a rep, and use account-specific content to drive deeper engagement.
Think of inbound as the net and ABM as the spear. Together, they create a strong GTM foundation.
17. 43% of companies run more than one ABM program simultaneously
ABM at scale is possible
Many believe ABM only works in small doses. But almost half of companies now run multiple ABM programs at the same time. That means you can scale it across industries, product lines, and regions—if you do it right.
The key is having clear processes, shared tools, and reusable assets that can be quickly customized.
Actionable insights
To manage multiple ABM programs, standardize the foundation. Build a library of assets—emails, ads, videos, landing pages—that can be easily tailored by account or vertical.
Set up clear program types: one-to-one (high value), one-to-few (mid value), and one-to-many (broader ICP). Each tier should have its own budget, content level, and outreach cadence.
Assign program owners to avoid overlap. Use a project management tool to track which accounts are in which program and what’s been delivered. With the right system, scale becomes manageable.
18. 68% of ABM users say content personalization is the biggest success driver
Relevance wins every time
No one wants to read content that doesn’t speak to them. That’s why nearly 7 in 10 ABM users say personalization is the key to results. When you create content that mirrors the reader’s reality, you build trust fast.
Generic content might generate clicks. Personalized content generates pipeline.
Actionable insights
Start by personalizing at the industry level. Use their language, challenges, and data. Then go deeper—personalize by company or even role when possible.
Tools like dynamic landing pages and personalized video tools can make this easier at scale. Use firmographic data to auto-customize page titles, calls-to-action, and case studies.
Most importantly, align content with the account’s stage in the journey. Awareness-stage content should be educational. Consideration-stage content should show ROI. Decision-stage content should reduce risk.
Make it personal, and you make it powerful.
19. 72% of firms with ABM initiatives see better engagement with decision-makers
ABM opens the right doors
Decision-makers are hard to reach. They ignore generic emails and skip low-value calls. ABM helps you cut through the noise. When your message is personalized and tied to their goals, they pay attention.
That’s why nearly three-quarters of firms doing ABM see better engagement from the people who matter most.
Actionable insights
Research your decision-makers deeply. Use LinkedIn, news articles, earnings reports, and analyst calls to understand their focus areas.
Then tailor your outreach to those priorities. Don’t talk about your product. Talk about their business and how you can impact it.
Use multi-channel tactics: email, LinkedIn, executive events, direct mail. When decision-makers see effort and relevance, they respond.
Engagement is earned. ABM helps you earn it faster.
20. 86% of marketers report improved data accuracy and targeting through ABM
Better targeting starts with better data
Most marketing struggles begin with poor data—wrong titles, old emails, unclear ICPs. ABM forces you to get clear and get accurate. You can’t personalize if your data’s a mess.
That’s why so many marketers say ABM improved their data quality. You can’t run a focused campaign on fuzzy insights.
Actionable insights
Start with your ICP. Define it in detail: industry, size, revenue, tech stack, pain points. Then audit your CRM. Remove junk data, fill gaps, and enrich fields using tools like Clearbit or ZoomInfo.
Build a data governance process. Make sure new leads and accounts are scored and segmented correctly. Use automation to keep data fresh.
With clean, accurate data, every ABM campaign becomes sharper and smarter.
21. 53% of ABM adopters tie their strategy directly to GTM KPIs
ABM isn’t a side project—it’s central to GTM
When more than half of ABM users tie their efforts directly to go-to-market (GTM) key performance indicators, it shows that ABM isn’t just a marketing play. It’s a core business growth engine.
By aligning ABM metrics with GTM goals—like pipeline growth, deal velocity, and win rates—companies make sure every dollar and hour spent on ABM helps drive strategic outcomes.
Actionable insights
Start by defining your GTM KPIs. These might include number of engaged target accounts, account-to-opportunity conversion rate, pipeline value from target accounts, and influenced revenue.
Next, build your ABM programs to support those metrics. If your GTM goal is to increase enterprise deals, then your ABM strategy should focus on Tier 1 enterprise accounts with personalized journeys and executive outreach.
Review performance regularly. Don’t just track campaign engagement—tie it back to real sales milestones. When you report on ABM’s impact in terms your exec team cares about, support and investment follow.
22. Companies that integrate ABM into GTM strategy see 41% higher forecast accuracy
ABM makes your pipeline more predictable
Forecasting is hard when your pipeline is full of unqualified or cold leads. ABM improves this by focusing on accounts with a higher probability of converting. The result is more reliable forecasts and fewer surprises at quarter-end.
A 41% improvement in forecast accuracy means sales leaders can better plan resources, set realistic goals, and manage executive expectations.
Actionable insights
Build ABM signals into your sales forecasting model. For example, if a target account has consumed five pieces of content, engaged with a sales rep, and attended a webinar, that’s a strong buying signal.
Work with your RevOps team to identify which ABM indicators correlate with deal progression. Use those to weight forecast values more accurately.
Train your sales team to log ABM engagement in the CRM. When you combine qualitative signals with ABM data, your forecast becomes much more precise.
23. 79% of high-performing ABM teams involve sales from the very beginning
Sales isn’t an afterthought—it’s a partner from day one
The best ABM programs aren’t just led by marketing. They’re built with sales from the ground up. That’s why nearly 8 in 10 high-performing teams involve sales early.
This collaboration ensures the target account list is accurate, the messaging is relevant, and the timing is right. Without sales, ABM misses the mark.
Actionable insights
Kick off your ABM planning with a joint workshop between sales and marketing. Define your ideal customer profile together. Identify account tiers based on revenue potential and strategic fit.
Work together to craft outreach strategies and hand-off processes. Marketing should drive awareness and engagement. Sales should continue the conversation with personalized follow-up.
Use shared tools, like account dashboards or joint Slack channels, to keep both teams in sync. When sales and marketing operate as one team, ABM delivers its full value.
24. 58% of firms adopt ABM to better prioritize GTM resources
ABM brings focus to GTM planning
GTM teams have limited time, budget, and headcount. ABM helps you make smarter decisions by focusing those resources on the accounts most likely to buy and grow.
More than half of firms use ABM as a way to cut waste—not just in marketing, but across the entire GTM function.
Actionable insights
Use your CRM and analytics tools to assess past deal quality. Where did your best revenue come from? What kinds of accounts stayed longest and grew the most?
Build your ABM list from that data. Then shift your GTM efforts—content, sales development, partnerships—toward those high-fit accounts.
Stop chasing every inbound lead. Prioritize fewer, better ones. Use account scoring to focus efforts and limit distractions. GTM becomes much more efficient when every move is targeted.
25. 47% of B2B enterprises say ABM is their primary GTM tactic
ABM is no longer optional—it’s leading the charge
When nearly half of large B2B firms say ABM is their top GTM tactic, it signals a shift. What used to be a niche strategy is now the main strategy.
This is especially true in industries with long sales cycles, multiple stakeholders, and high deal values. ABM brings structure and personalization to complex selling environments.
Actionable insights
If ABM isn’t already a pillar in your GTM plan, it’s time to upgrade its role. Start with a pilot to prove value, then integrate it into your quarterly GTM reviews.
Make sure leadership understands the difference between ABM and lead generation. ABM is not just a campaign—it’s a framework for growth.
As you scale, dedicate a team to ABM. Give them budget, tools, and clear targets. Treat ABM like your main channel, not a secondary experiment.
26. Companies that combine ABM with intent data see 73% higher conversion rates
Intent data makes ABM smarter
Intent data tells you which companies are actively researching topics related to your product. When you combine that with ABM, you get the perfect mix of timing and targeting.
This stat shows that companies using both are converting at much higher rates. That’s because they’re not just guessing—they’re acting on real buying signals.
Actionable insights
Use tools like Bombora or 6sense to track intent signals at the account level. Look for spikes in interest around your product category, competitor names, or pain-related keywords.
When you see that intent spike, launch an ABM campaign immediately. Send relevant content. Engage via LinkedIn. Assign a rep to follow up.
Use dynamic content that adapts to the topic they’re researching. If they’re showing interest in pricing, don’t send a generic guide—send a tailored ROI calculator.
Intent data gives you a head start. ABM turns that lead into a win.
27. 81% of marketers say ABM improves pipeline velocity
Faster pipeline means faster growth
Pipeline velocity measures how quickly deals move from opportunity to close. When 81% of marketers say ABM speeds that up, it means they’re creating momentum with the right accounts.
ABM does this by pre-educating buyers, reducing friction, and aligning messaging from the first touch.
Actionable insights
Audit your sales funnel. Where are deals getting stuck? Is it between the first call and demo? Between proposal and decision?
Design ABM content to fill those gaps. Create assets that answer common objections. Build content specifically for late-stage stakeholders like procurement or legal.
Make your follow-up process faster. Use automated alerts to tell sales when an ABM target engages. Then strike while the interest is hot.
When you reduce hesitation and deliver value at each step, the pipeline flows naturally.
28. 62% of ABM users report better traction with C-suite decision-makers
ABM opens the C-suite door
Executives are busy. They don’t respond to generic messages or cold calls. But ABM helps you get their attention by showing you understand their priorities.
More than 6 in 10 ABM users say they’re getting better traction at the executive level. That’s often the key to closing bigger, faster deals.
Actionable insights
Create content designed specifically for the C-suite. Focus on strategic outcomes, not features. Think in terms of business impact, growth, risk, and cost savings.
Use peer stories. Executives trust case studies from similar companies more than product sheets. Use short-form, high-level content—like executive summaries, videos, and dashboards.
Consider non-digital tactics. A handwritten note, a high-value gift, or a VIP invite to an exclusive event often makes the difference. When done right, ABM gives you access that no email blast ever could.
29. 67% of ABM programs focus on expansion within existing accounts
ABM isn’t just for new logos—it’s for growing what you already have
A common misconception is that ABM is only for landing new customers. In reality, most ABM programs are being used to expand existing relationships. This includes upselling, cross-selling, and multi-department penetration.
The reason is simple: it’s cheaper and faster to grow revenue within accounts where trust already exists. ABM gives teams a structured way to drive that expansion without coming off as pushy or random.
Actionable insights
Segment your current customer base by potential for expansion. Look at product usage data, support interactions, and satisfaction scores. Then, build micro-ABM campaigns focused on use cases the customer hasn’t adopted yet.
Work closely with customer success teams. They often hold the keys to timing and relationship dynamics. Create co-branded success stories, tailored guides, or internal rollout kits to help customers pitch your solution to other teams.
Set specific expansion targets for each ABM account. Don’t treat retention and growth as accidental. Treat them like campaigns—with objectives, outreach, and tracking.
30. Only 18% of companies using ABM report having fully scaled GTM integration
There’s still massive room to grow
Even with all the progress ABM has made, most companies still haven’t fully embedded it into their GTM operations. Only a small slice—18%—report having true end-to-end integration. That means marketing, sales, success, and ops all aligned under a unified ABM system.
The upside? You don’t need to be perfect to start. But the goal should be full alignment, because that’s where the real efficiency and growth come from.
Actionable insights
Take a phased approach to integration. Start by aligning marketing and sales around the target account list. Then bring in customer success and product for expansion efforts. Finally, involve RevOps to unify tracking and reporting.
Create one shared view of account activity. Use a common dashboard that shows engagement across all functions. Make it easy for anyone on the GTM team to see what’s working and where support is needed.
Run quarterly GTM syncs focused on ABM performance. Look at what channels are performing, which personas are converting, and where deals are slowing down. Use those insights to update your campaigns and plays.
When ABM becomes the core of your GTM engine, everything starts to move faster, work better, and feel more connected.
Conclusion
ABM has gone from buzzword to backbone in modern GTM strategy. It’s not just about personalization—it’s about precision. It’s about building real relationships with the right accounts and turning that into predictable revenue growth.
