Hootsuite vs Planoly: The Best Social Media Management Tool for You

 Discover the best tool for your social media strategy in our comprehensive Hootsuite vs Planoly comparison. Ideal for enhancing online presence.

Hey there, social media enthusiasts and digital marketers! Are you on the hunt for the perfect tool to manage your social media presence? You’re in the right place. Today, we’re diving deep into a head-to-head comparison between two giants in the social media management arena: Hootsuite and Planoly. These platforms have been game-changers for many, but which one will be the ace up your sleeve? Let’s find out together!

Hootsuite Planoly
G2 Score – 4.2 out of 5 starsG2 Score – 4.3 out of 5 stars
TrustRadius Score – 8.2 out 10 starsTrustRadius Score – 9.2 out 10 stars

Ease of Use: Navigating the Digital Maze

When it comes to picking a social media management tool, the ease of use is like finding a good coffee shop with free Wi-Fi – it’s essential. You want a platform that’s more like a helpful buddy and less like a puzzling Rubik’s cube. So, let’s start by comparing how user-friendly Hootsuite and Planoly are.

Hootsuite: The Veteran Player

Hootsuite has been around since 2008, and it’s like that experienced player on the team who knows all the tricks. Its dashboard may initially come off as a bit overwhelming, especially if you’re juggling multiple accounts. But fear not! Once you get the hang of it, it’s like riding a bike.

Imagine a dashboard where you can see all your social media channels in one place. That’s Hootsuite for you. You can monitor different streams, like your Facebook timeline, Twitter mentions, or Instagram updates, all on one screen. It’s like having a command center for your social media universe.

But here’s the thing – while Hootsuite’s comprehensive features are a big win, they can be a bit daunting for beginners. If you’re new to the social media game, you might feel like you’ve walked into a party where everyone knows each other, and you’re the new kid. But once you start mingling (or in this case, clicking around), you’ll feel right at home.

Planoly: The Instagram Wizard

Now, let’s talk about Planoly. This platform started in 2016, primarily focusing on Instagram. It’s like that friend who’s obsessed with aesthetics and makes sure everything looks picture-perfect. If Instagram is your battlefield, Planoly might just be your secret weapon.

Planoly’s user interface is like a breath of fresh air – clean, minimalistic, and incredibly intuitive. It’s designed for visual thinkers. You can literally drag and drop to arrange your Instagram grid, making sure your feed looks as cohesive as a well-curated gallery.

But here’s the catch – while Planoly is a dream for Instagram lovers, it’s a bit like a one-trick pony compared to Hootsuite. If you’re looking to manage multiple platforms like Twitter, Facebook, or LinkedIn, Planoly might leave you wanting more. It’s great for what it does, but it doesn’t do everything.

The Verdict on User-Friendliness

So, which platform takes the cake in terms of ease of use? If you’re a multi-platform juggler, Hootsuite’s your guy. It’s got all the tools and gadgets, but remember, with great power comes a bit of a learning curve. On the flip side, if Instagram is your main stage, Planoly will make your life a lot easier with its simple, visually-oriented approach.

Remember, the best tool for you depends on where you stand. Are you a seasoned social media manager handling multiple accounts across various platforms? Or are you an Instagram-focused brand or influencer who values a visually appealing feed above all?

WinSavvy helps grow VC-funded startups digitally

Scheduling and Planning: The Art of Being Organized

HootsuiteFree Plan: Hootsuite offers a limited free plan that allows for 2 social profiles and 5 scheduled messages.
Professional Plan: Starting at $49 per month, this plan allows for 1 user, 10 social profiles, and unlimited scheduling.
Team Plan: Starting at $129 per month, offering 3 users, 20 social profiles, and unlimited scheduling, plus additional team collaboration features.
Business Plan: Starting at $599 per month for up to 5 users and 35 social profiles, with advanced features for larger teams.
Enterprise Plan: Custom pricing for organizations with large-scale requirements, offering unlimited users, social profiles, and advanced features.
PlanolyFree Plan: Planoly offers a free version that includes 1 user, 2 social profiles (Instagram and Pinterest), and 30 uploads per month per profile.
Solo Plan: Starting at $7 per month (billed annually), this plan includes 1 user, 2 social profiles, and unlimited uploads.
Duo Plan: Starting at $15 per month (billed annually), offering 2 users, 2 social profiles, and unlimited uploads, plus additional analytics features.
Custom Plan: Planoly also offers custom plans for businesses with greater needs, which include more social profiles and additional features

Now, let’s shift gears and talk about scheduling and planning, because let’s face it, timing is everything in the world of social media. Both Hootsuite and Planoly offer scheduling features, but how they do it and the level of sophistication involved is where the real comparison lies.

Hootsuite: The Swiss Army Knife of Scheduling

Hootsuite’s scheduling capabilities are like having a Swiss Army knife in your pocket – it’s packed with tools for almost every situation. You can schedule posts across multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and even YouTube. Think of it as your multi-platform social media planner.

What’s really cool about Hootsuite is its AutoSchedule feature. It’s like having a smart assistant who knows the best time to post for maximum engagement. You just create your content, and Hootsuite figures out the optimal posting time. It’s like having your own social media strategist behind the scenes.

But here’s a heads-up: While Hootsuite’s scheduling is robust, it can feel a bit complex if you’re not into all the bells and whistles. It’s like having a high-tech coffee machine – fantastic when you know how to use it, but a bit overwhelming if you’re used to a simple French press.

Planoly: Streamlining Instagram Scheduling

Planoly takes a more streamlined approach, especially for Instagram. Its visual planner allows you to see exactly how your Instagram grid will look post-scheduling. This feature is fantastic for those who want their feed to look just right. It’s like trying on outfits before a big event – you get to see the whole ensemble before making a decision.

But here’s the thing, Planoly, while perfect for Instagram, doesn’t flex as much muscle when it comes to other platforms. It’s like being great at baking cakes but not as adept at cooking a full-course meal. If Instagram is your primary or only platform, Planoly is a dream. But if you’re looking for a tool that handles everything, you might find it lacking.

The Verdict on Scheduling and Planning

In the showdown of scheduling, Hootsuite comes out ahead if you’re looking for a tool that caters to multiple social media platforms with sophisticated features. It’s the jack-of-all-trades. Planoly, on the other hand, shines bright for Instagram enthusiasts who prioritize a visually appealing feed and a straightforward scheduling process.

So, who wins this round? If you’re a social media maestro managing a symphony of different platforms, Hootsuite’s your conductor’s baton. But if you’re an Instagram artist focused on creating a visually harmonious gallery, Planoly is your paintbrush.

Analytics: Measuring Success in the Social Media World

Diving into analytics is like being a detective in your own social media mystery. You want to know what works, what doesn’t, and how to improve. Both Hootsuite and Planoly offer analytics, but the depth and presentation of these insights vary significantly. Let’s unravel this mystery!

Hootsuite: The Data Powerhouse

Hootsuite is like that friend who loves numbers and can dive deep into data without breaking a sweat. It offers comprehensive analytics that cover a wide range of metrics across different platforms. You get detailed reports on your post performances, audience demographics, and even team performance if you’re working in a group.

One of the standout features of Hootsuite’s analytics is the ability to customize your reports. It’s like having a buffet of data where you can pick and choose what matters most to you. Whether it’s tracking follower growth, engagement rates, or click-throughs, Hootsuite lets you tailor your reports to your specific needs.

However, with great data comes great responsibility. Hootsuite’s analytics can be a bit overwhelming if you’re not a data geek. There’s so much information that it can feel like drinking from a firehose. But if you’re willing to spend some time with it, the insights you gain can be incredibly valuable.

Planoly: Simplified Analytics for Instagram

Planoly, keeping with its Instagram-centric approach, offers analytics specifically tailored for the platform. It’s like having a neat, easy-to-read summary of your Instagram account’s health. You get insights into your post engagements, follower growth, and best performing content.

What’s great about Planoly’s analytics is their simplicity and visual appeal. It’s perfect for those who want a quick, clear snapshot of their Instagram performance without getting bogged down by too much data. The interface is user-friendly and easy on the eyes – it’s like glancing at a well-designed infographic rather than a dense spreadsheet.

But, and this is a big but, if you’re looking for in-depth analytics across multiple platforms, Planoly might leave you wanting more. It’s like having a specialized tool that’s fantastic for one job but not versatile enough for others.

The Verdict on Analytics

In the world of analytics, Hootsuite is the undisputed champion if you’re after in-depth, customizable data across various social media platforms. It’s like having a high-powered microscope that lets you see the nitty-gritty details.

On the flip side, Planoly is the go-to for Instagram-specific analytics, offering a more streamlined and visually appealing approach. It’s perfect for those who want straightforward insights without the complexity.

So, who wins the analytics battle? If you’re a data-driven marketer who thrives on detailed analytics across different platforms, Hootsuite is your holy grail. But if you’re an Instagram-centric user who prefers simplicity and clarity, Planoly will keep you on top of your game.

Integration Capabilities: Playing Well with Others

In the digital world, the ability of a tool to integrate with other applications is like having a team of superheroes – each with their unique powers, but when combined, they become unstoppable. Let’s see how Hootsuite and Planoly fare in this regard.

Hootsuite: The Integration Titan

Hootsuite is like the central hub of a bustling city where various roads meet. It offers a plethora of integration options with a wide array of apps and services. From CRM tools like Salesforce to content sources like Dropbox and Google Drive, Hootsuite plays well with a diverse range of applications. It’s like having a Swiss Army knife; whatever your need, there’s probably an integration for it.

One of the standout features of Hootsuite’s integration capabilities is its App Directory. Think of it as a shopping mall for apps where you can browse and add functionalities to your Hootsuite dashboard. Whether you need to track your email marketing campaign with MailChimp or monitor your WordPress blog, Hootsuite’s App Directory has you covered.

However, it’s worth noting that with more integrations comes more complexity. It can be a bit like walking into a high-tech control room with buttons and levers everywhere. While it’s exciting to have so many options, it can be overwhelming if you’re not sure what you need.

Planoly: Focused Integration for a Streamlined Experience

Planoly, true to its character, keeps its integration offerings focused and streamlined, primarily centering around Instagram. It integrates with a select number of applications that enhance its core functionality, such as Unsplash for high-quality images and Linkit for optimizing your Instagram bio link.

What’s great about Planoly’s approach is that it avoids clutter. It’s like having a well-organized toolkit; you have what you need, and there’s a place for everything. This focused approach is perfect for users who prefer a more streamlined, less overwhelming experience.

However, the downside is that if you’re looking for a tool that can integrate with a wide array of services beyond Instagram-specific features, Planoly might feel a bit limited. It’s like having a specialized tool when sometimes you might need a more versatile one.

The Verdict on Integration Capabilities

In the realm of integration, Hootsuite is the undisputed leader if you’re looking for a tool with wide-ranging capabilities. It’s your go-to platform if you need a solution that connects seamlessly with a multitude of other services and apps.

On the other hand, Planoly is the ideal choice for those who prefer a more straightforward, Instagram-focused tool without the need for extensive integrations. It’s perfect for users who value a clean, uncluttered interface with just the right amount of functionality.

Choosing between Hootsuite and Planoly in terms of integration capabilities really boils down to your specific needs. Do you require a multi-functional tool that ties in with various other applications, or are you looking for a simple, efficient tool that does a few things very well?


Navigating the world of social media management tools can feel like trying to find your way through a maze. But fear not! The choice between Hootsuite and Planoly, while initially daunting, boils down to understanding your specific needs and how each platform aligns with them.

Hootsuite: The Versatile All-Rounder

Hootsuite emerges as the Swiss Army knife of social media management tools. It’s versatile, packed with features, and supports a wide range of social media platforms. If you’re managing multiple accounts, crave detailed analytics, and love having a plethora of integration options at your fingertips, Hootsuite is your ideal companion. It’s perfect for businesses, agencies, and social media professionals who need an all-in-one solution to manage their diverse social media landscapes.

Planoly: The Instagram Specialist

Planoly, on the other hand, shines as the specialist tool for Instagram management. With its visually appealing and intuitive interface, it’s ideal for influencers, brands, and individuals who focus primarily on Instagram. Planoly simplifies the art of creating a visually cohesive Instagram feed and provides straightforward analytics and planning tools tailored to the platform. If your social media strategy revolves largely around Instagram, Planoly is the tool that will help you stand out.

author avatar
Suvam Mondal
Scroll to Top