In the ever-evolving landscape of digital marketing, the ability to generate leads is paramount for business growth. However, not all leads are created equal. Some are more likely to convert into paying customers than others. This is where lead scoring comes into play. Lead scoring is a method used by businesses to assign values, or […]
How to Optimize Lead Scoring Criteria for Better Conversions Read More »
In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about partnering with startups like yours. If you find our insights valuable, and would like to discuss it further, feel
How Credal.ai Can Boost their Website Traffic to 10k in 3 Months! (Our Take!) Read More »
In today’s dynamic digital landscape, capturing the attention of your target audience isn’t just about creating stellar content—it’s also about reconnecting with those who’ve shown an interest in your brand. This “reconnection” strategy, often known as retargeting, has proven to be an incredibly effective marketing tool across various platforms, especially on professional networks like LinkedIn.
How to Retarget Your Website Visitors on LinkedIn Read More »
In today’s fast-paced digital age, businesses, both big and small, rely heavily on online visibility. The coveted top spots on search engine result pages (SERPs) can make a significant difference in user traffic, brand credibility, and ultimately, revenue. But there’s a behind-the-scenes player that can heavily influence your website’s SEO health: the Crawl Budget. Understanding
Crawl Budget Optimization in SEO: What is it and why does it matter? Read More »
Are you ready to scale your marketing heights with HubSpot Email Marketing? You’re in the right place! Let’s buckle up and journey through this robust tool, getting the most out of its features. No marketing jargon, just real talk. Let’s dive in! Getting Started with HubSpot Email Marketing Before you start sending emails that will
How to use HubSpot Email Marketing: An Explainer Read More »
So, you’re interested in ConvertKit, huh? No worries, you’re about to plunge into an ocean of useful info. Get ready to navigate this powerful email marketing software like a seasoned sailor. Let’s lift the anchor and set sail! First Things First: Setting Sail with ConvertKit Before you can unleash the email marketing beast that is
The Foreign Exchange Management Act, 1999 (FEMA) is a comprehensive legislation in India that governs foreign exchange transactions, external trade, and payments. Important sections of FEMA at a glance! Principles in FEMA that businesses must watch out for include: FEMA Sections Explained Penalties under FEMA that Businesses Need to Watch Out For!
Important FEMA Provisions governing Foreign Exchange Control in India Read More »
Incorporating a private company in India can seem like a daunting task due to the multitude of legal processes and forms involved. However, with a comprehensive understanding of the steps and their importance, it becomes manageable. Incorporation gives your company a legal identity, protects your personal assets, and boosts your credibility among customers and investors.
Steps in Incorporating a Private Company in India & Forms Required! Read More »
The provisions relating to buy-back of shares in India are governed by Section 68 to Section 70 of the Companies Act, 2013 and the Companies (Share Capital and Debentures) Rules, 2014. Buy-back of Shares of Indian Companies – The Conditions However, no buy-back of any kind of shares can be made out of the proceeds
Buy-Back of Shares in Unlisted Indian Companies: The Rules and the Process Read More »
Investment by resident Indians and Non-Resident Indians (NRIs) in India differ in terms of treatment and taxation. Let’s explore the key differences: #1. Residential Status The primary distinction lies in the residential status of the investor. Resident Indians are individuals who reside in India for a specified period, while NRIs are Indian citizens or Persons
What’s the Difference in Taxation for Domestic Investment by Indians and NRIs? Read More »