Sales enablement is no longer a nice-to-have. It’s a must-have. With modern sales teams juggling content, tools, buyers, and processes, the right enablement platform can be the difference between hitting quota and falling behind. In this article, we break down the most important stats on sales enablement tool adoption and usage. Each one will give […]
Top Sales Enablement Tools by Usage and Adoption [Stat Breakdown] Read More »
The B2B sales cycle is often long, complicated, and different based on the size of the deal you’re chasing. If you’re a founder, sales leader, or GTM strategist trying to figure out how long it should take to close a deal—or why it’s taking longer than you thought—you’re not alone. Let’s break down the actual
How Long B2B Sales Cycles Take on Average [By Deal Size] Read More »
In today’s B2B world, decisions are rarely made by just one person. The buying process has changed. More people are involved, and the process is more complex. To succeed, sales and marketing teams need to understand these trends and adapt. 1. 82% of B2B buying committees now include four or more stakeholders Why this matters
Multi-Threaded Buying Trends in B2B [Stat-Packed Post] Read More »
B2B buyers are changing—and fast. The days when they waited for sales reps to walk them through every step are fading. Instead, buyers are taking control. They want to research on their own, compare options, and decide before ever talking to a sales team. In this article, we’re diving deep into 30 important stats that
What % of B2B Buyers Prefer Self-Serve Before Sales Contact? Read More »
Sales teams often have good conversations with leads but struggle to close deals. One major reason? The content they use isn’t doing the heavy lifting. Sales enablement content can be the deal closer — or the deal breaker. In this guide, we break down 30 powerful stats to show what kind of sales content actually
Sales Enablement Content That Converts: Stat Benchmarks Read More »
Getting a new customer is expensive. Keeping an existing one is smarter. But what about those who drifted away? That’s where reactivation campaigns come in. They bring back silent users, revive interest, and boost revenue. In this guide, we’ll walk through 30 stats, each backed by tactical advice to show what truly works when trying
Reactivation Campaigns That Work: Stat-Supported Examples Read More »
Customer satisfaction isn’t just a vanity metric. It’s a powerful signal. When customers are happy, they stay. When they’re not, they leave. Simple. But the real magic lies in understanding how much customer satisfaction affects retention. This article walks you through 30 powerful statistics that show just how tightly linked satisfaction and retention are. For
Customer Satisfaction Scores vs Retention Correlation Read More »
When it comes to growing a subscription business, few things hurt more than churn. But not all churn is created equal. Some users leave on purpose (voluntary churn). Others leave by accident—maybe a payment fails or a card expires (involuntary churn). Both types chip away at your revenue, but they need different strategies to fix.
Voluntary vs Involuntary Churn Rates by Payment Platform Read More »
Support speed isn’t just a metric. It’s a silent driver of loyalty—or churn. When customers reach out with problems, how fast you respond and resolve those issues can make or break their decision to stay. In this article, we’ll walk you through 30 powerful stats that each uncover a different angle of how ticket resolution
How Support Ticket Resolution Speed Affects Churn Read More »
Freemium models attract users easily. But retaining them? That’s the real battle. Most users don’t pay, and many vanish before day seven. This guide breaks down 30 key churn benchmarks for freemium products, each with a clear stat and tactical, simple advice. If you want to boost retention and actually move users from free to