Marketing Myopia is a term coined by Theodore Levitt in 1960. Let’s not go into the definition of marketing myopia as it’s kind-of complicated!  Marketing myopia basically is thinking that as long as your product or service sells well, it doesn’t matter what the customer thinks of the product. It is a situation where the […]
What is Marketing Myopia? How You Can Avoid It Read More »
If you’re interested in growing your Instagram account, one of the most effective ways to do it is by using their Instagram Reels. Apart from several other functions, it helps your account differentiate itself. In our previous post on how to use Instagram Reels for Businesses, more specifically small businesses, I explained what they were,
25 Ways to Get More Views and Engagement on Your Instagram Reels (Fast!) Read More »
A lot of companies, big and small, are in need of a digital marketing agent. It’s not surprising considering the benefits of having a digital presence. This can help grow your business exponentially. Digital marketing is the ultimate arena for businesses looking to expand. It gives you the opportunity to tap into new markets and
12 Tips To Uncovering a Great Digital Marketing Agent or Agency Read More »
Instagram introduced its Reels way back in 2020. Although it had a slow adoption rate, Instagram reels are blowing up right now! It seems Instagram has gotten its algorithms just right and if you’re serious about growing your business on Instagram, you definitely have to try out reels for your small business! What are Instagram
Using Instagram Reels for Business – The Definitive Guide Read More »
Going after a business idea is no easy task. You have to fight the competition, grab hold of market position and solidify your startup as a powerful player in the market. However, one mistake most entrepreneurs often make is that they go after all this, without incorporating their startup. In the high-stakes US business environment,
How to Incorporate Your Startup into an LLC (in 9 Steps!): in the US Read More »
Growing a startup or a small business is tough. There are so many things that can go wrong and only a few that can go right. You need to be very considerate about spending money, ensure that you can raise money when the need arises, as well as ensure that your business has an optimal
9 Definitive Ways to Improve and Manage Your Small Business Finance Read More »
No matter what business you’re in – you have to send emails. If you’re a blogger, you may be sending emails to get guest post opportunities, if you’re a digital marketer, you might be sending emails to get backlinks to your website. If you’re in sales, you might be conducting email outreach so as to
Skyrocket Your Email Outreach ROI! Strategies (+Experiments) By 19 Experts Read More »
What’s the one common thing that’s ruining startups and businesses worldwide? Hint: Not doing your due diligence (aka market research) before jumping into the fray. We, here at WinSavvy, are a startup consultancy. We often work with startups handling their mundane tasks like marketing and legal complicances, while they can focus on developing their core
How to Do Market Research: A Definitive Guide Read More »
(This Article has been revised, edited and added to, by Poulomi Chakraborty.) In the digitally charged atmosphere where every second sprouts a new ad, differentiation is paramount. But differentiation isn’t the only concern; understanding its efficacy is equally vital. So, how do advertisers measure success? The answer lies in ad tracking software. Diving beyond mere
How to Utilize Ad Tracking Software for Performance Monitoring Read More »
In the dynamic world of digital advertising, creativity isn’t just an asset—it’s a necessity. From eye-catching graphics to intuitive layouts, the quality of ad design can make or break a campaign. But even the most talented designers rely on powerful tools to transform their ideas into compelling advertisements. These tools not only streamline the design
17 Best Ad Creative Tools in Designing Effective Campaigns Read More »