As an entrepreneur, managing your business single-handedly means that your business could be considered either as a sole proprietorship or as a one-person company (OPC). Though both of these terms sound alike and have major similarities there are also a few very important differences which you need to be aware of in order to take […]
Sole Proprietorship vs One Person Company: Compared! Read More »
Outbound prospecting is not for everyone, but it’s a good tactic to implement an outbound prospecting strategy in your lead generation plan. Today’s consumers are bombarded with sales messages, both online and offline. This means every message you send must be irresistible — especially the first time around and must follow some pre-defined and
23 Tips to Perfect Your Outbound Prospecting Strategy Read More »
This guide explains all the various facets of affidavit. The contents of the guide are – What is an Affidavit? Affidavits may be defined as a written, sworn statement of fact voluntarily made by an person under an oath or affirmation administered by a person authorized to do so by law. The person who makes
Marketing Myopia is a term coined by Theodore Levitt in 1960. Let’s not go into the definition of marketing myopia as it’s kind-of complicated! Marketing myopia basically is thinking that as long as your product or service sells well, it doesn’t matter what the customer thinks of the product. It is a situation where the
We all know of the 4Ps in marketing. They make up the classical marketing mix. They are product, price, place (location where the products or services are marketed) and promotion (how the products or services are marketed). But, recently there’s a clamour growing regarding a new set of marketing mix – one, that revolves around
A lot of companies, big and small, are in need of a digital marketing agent. It’s not surprising considering the benefits of having a digital presence. This can help grow your business exponentially. Digital marketing is the ultimate arena for businesses looking to expand. It gives you the opportunity to tap into new markets and
12 Tips To Uncovering a Great Digital Marketing Agent or Agency Read More »
When you launch a product, it isn’t guaranteed to succeed. To actually get your product seen and loved by your targeted customers, you need to market it. But most entrepreneurs misunderstand what is marketing. Most consider marketing to be just outreach and promotion. But that’s not all. Being a startup consultant, I have seen several
Marketing your law firm is no easy task. While a huge percentage of individuals and businesses search for lawyers and law firms online, most law firms are not prepared when it comes to taking their business digital. However, with more and more money being pumped into law firm marketing, it is important to understand how
7 Key Ways How Law Firms are Marketing Themselves: Disclosed! Read More »
Going after a business idea is no easy task. You have to fight the competition, grab hold of market position and solidify your startup as a powerful player in the market. However, one mistake most entrepreneurs often make is that they go after all this, without incorporating their startup. In the high-stakes US business environment,
How to Incorporate Your Startup into an LLC (in 9 Steps!): in the US Read More »
Mergers and acquisitions process is one of the most strenuous legal and financial process in a business’ life cycle. Although many startups look forward to being acquired by a large MNC, thus bringing in the pay-day, most don’t realize the numerous phases involved in a merger and acquisition process. Although the words “mergers” and “acquisitions
All the 9 Phases of a Merger and Acquisition Process: The Complete Guide Read More »