Sales enablement and revenue intelligence are now central to how B2B teams operate. Tools like Gong, Highspot, and Showpad are no longer “nice to have.” They’re mission-critical. But with so many choices, it’s easy to get lost in buzzwords. That’s where this deep dive helps. We’re breaking down 30 real stats about each tool—one stat […]

Outreach isn’t one-size-fits-all. What works wonders in SaaS might flop in manufacturing. Some industries live on email. Others won’t respond unless you pick up the phone. And then there’s LinkedIn—great for warm intros, tricky for cold outreach. In this report, we unpack 30 key statistics, each revealing how different outreach channels perform across various industries.

Sales enablement is no longer a nice-to-have. It’s the engine that fuels top sales performance across every stage of the funnel. But here’s the catch—knowing what to track makes all the difference. Many teams look at the wrong metrics and miss what actually moves the needle. This guide breaks down 30 real KPIs that companies

Ramp time in sales is one of those hidden metrics that can quietly break your growth goals—or accelerate them beyond what you expected. In this piece, we dig deep into 30 data-backed insights that show how enablement can shape, shrink, and sharpen the ramp-up experience for reps. Whether you’re building a brand-new sales team or

Sales enablement is no longer a luxury—it’s a necessity. But here’s the tricky part: who should own it? Should it be the sales team or the marketing team? Or maybe both? This question creates confusion in many companies, especially as they grow and scale. The following stats break down what companies are doing today and

Understanding how fast deals close isn’t just a nice-to-know. It directly affects your forecasting accuracy, your revenue goals, and how you allocate your sales resources. If you’re not measuring your deal velocity across different buyer personas, regions, and price points, you’re running in the dark. 1. Average deal velocity for SMB ICPs is 22 days

Understanding how many people influence a B2B purchase is no longer optional. It’s a make-or-break insight. B2B buying isn’t about one decision-maker. It’s a team sport, often involving people from across departments, each with their own goals and concerns. The more stakeholders involved, the longer and harder the sales process becomes—unless you’re prepared. This article

Sales enablement and sales productivity are two sides of the same coin. One powers the other. But when it comes to real-world impact, leaders want clarity. Which metrics matter most? What does the data say about the tools, processes, and strategies behind each? In this article, we break it all down. Let’s go stat by

Let’s face it: closing a deal isn’t about showing off the shiniest product anymore. It’s about telling a clear story, making buyers feel confident, and showing proof that your solution works. Sales decks, product demos, and case studies are all tools in that process—but which one actually drives the deal home? 1. 74% of buyers

In B2B, how you engage buyers matters just as much as what you’re selling. The path to a closed deal is no longer linear. Buyers explore, compare, and decide through many different channels—some expected, some surprising. This article breaks down 30 of the top engagement channels using real usage data. Each stat is backed by