Pricing your SaaS product isn’t guesswork. It’s part science, part psychology, and mostly how well you know your customer. But there’s a trap. If your price is too low, you lose revenue. Too high? You scare off users. This guide uses 30 real-world benchmarks to help you lock in on price points that convert—and keep […]
Optimal SaaS Price Points for Conversion [Stat Benchmarks] Read More »
Pricing is not just a number. It’s a strategy, a message, and a growth lever. The right pricing model can help a startup grow faster, reduce churn, and acquire better customers. In this article, we break down the top pricing models used by SaaS and DTC startups using 30 real-world stats. Each stat is a
Top Pricing Models Used by SaaS & DTC Startups [With Stat Breakdown] Read More »
When it comes to pricing your product or service, the decision between flat pricing and tiered pricing is one of the most important ones you’ll make. It doesn’t just affect how much you charge—it affects who buys, how they buy, and how long they stick around. This article breaks down 30 real data points comparing
Flat vs Tiered Pricing: Which Converts Better? [Real Data Inside] Read More »
Churn is the silent killer of business growth. You might have a great product and solid marketing, but if customers keep leaving, you’re constantly starting over. And pricing—how you set it, structure it, and communicate it—is one of the biggest drivers of churn. In this guide, we’ll go deep. We’ll break down 30 powerful stats,
How Pricing Affects Churn Rates [With Stat Benchmarks] Read More »
When it comes to converting users into paying customers, SaaS companies often face a critical choice: should they offer a freemium model, a free trial, or a product demo? Each approach has its strengths, and each comes with its challenges. The decision can shape your funnel, impact revenue, and define the type of customers you
Freemium, Free Trial, or Demo? Conversion Stats Compared Read More »
In today’s world, ARPU tells us more than just how much each customer is worth. It shows us if the business model is working, how sticky users are, and how much value each industry pulls from its base. In this article, we break down 30 critical ARPU figures across industries and models. Each one has
Average Revenue Per User (ARPU) by Industry and Model Read More »
When a startup goes to market, the strategy often looks clean on paper. But in real life, it’s rarely a straight road. Founders discover what works by experimenting, failing, learning, and trying again. That’s why relaunching a go-to-market (GTM) strategy is not a sign of failure—it’s often how success is built. This article dives into
How Often Startups Relaunch Their GTM Strategy [Pivot Stats] Read More »
Go-to-market (GTM) strategies decide how you attract, engage, and retain your users. But retention is where the real value lives. In this piece, we’ll break down retention rates across 30 GTM strategy types. Each section will show you the numbers and explain what works, why it works, and how to improve it. 1. Freemium GTM
Retention Rates Based on GTM Strategy Type [Stat Breakdown] Read More »
Go-to-market (GTM) strategies are changing fast. The old rules of outreach don’t always work like they used to. Cold outreach is still alive, but content-driven engagement is rising quickly. To succeed, companies need to know what’s working right now. This article breaks down 30 data-backed stats and explores what they mean for your GTM plan—without
Cold Outreach vs Content in GTM: What’s Working Now? Read More »
Launching your MVP is a milestone. It’s exciting. You’ve built something real. But for too many founders, this moment creates a dangerous illusion—they think they’ve launched their company. They think this is their go-to-market motion. But it’s not. This article breaks down 30 stats that reveal just how common this mistake is, and what to
How Many Founders Mistake MVP Launch for GTM? [Stat Warning] Read More »