Ritu Dey

When a startup goes to market, the strategy often looks clean on paper. But in real life, it’s rarely a straight road. Founders discover what works by experimenting, failing, learning, and trying again. That’s why relaunching a go-to-market (GTM) strategy is not a sign of failure—it’s often how success is built. This article dives into […]

Go-to-market (GTM) strategies decide how you attract, engage, and retain your users. But retention is where the real value lives. In this piece, we’ll break down retention rates across 30 GTM strategy types. Each section will show you the numbers and explain what works, why it works, and how to improve it. 1. Freemium GTM

Go-to-market (GTM) strategies are changing fast. The old rules of outreach don’t always work like they used to. Cold outreach is still alive, but content-driven engagement is rising quickly. To succeed, companies need to know what’s working right now. This article breaks down 30 data-backed stats and explores what they mean for your GTM plan—without

Launching your MVP is a milestone. It’s exciting. You’ve built something real. But for too many founders, this moment creates a dangerous illusion—they think they’ve launched their company. They think this is their go-to-market motion. But it’s not. This article breaks down 30 stats that reveal just how common this mistake is, and what to

Startups don’t have time or money to waste. The very first go-to-market (GTM) hire can either accelerate growth or slow things down. Founders often struggle with who to bring in first—sales, marketing, growth, customer success? The answer varies. But data gives us real clues. This article breaks down 30 key stats, each expanded with tactical

Go-to-market (GTM) planning is where dreams get tested. You might have a strong product, but if your GTM motion is weak, growth stalls. One of the most overlooked levers? Team size. Whether you’re a solo founder juggling everything or leading a well-staffed growth team, how you approach GTM looks very different — and the data

Getting to market fast is everything. The quicker a company can move from product development to first traction, the better its chance to outpace competitors, close early customers, and validate product-market fit. But while many startups struggle with delays, some countries are speeding ahead. This article takes a close look at where GTM ramp-ups are

Getting your product to market is exciting. But what really moves the needle is whether your customers find value fast and stick around. That’s where Customer Success (CS) comes in. Yet, many companies overlook CS during go-to-market (GTM) planning. In this article, we break down 30 key stats and explore what they tell us about

Launching a product is hard. Pricing it right? Even harder. Your launch strategy sets the stage for everything that comes after — growth, churn, customer trust, and ultimately, revenue. And yet, many startups treat pricing like a last-minute guess. In this guide, we’re going to show you, through 30 real-world data-backed stats, how pricing decisions

ABM, or Account-Based Marketing, has shifted from a buzzword to a foundational part of modern go-to-market (GTM) strategies. Especially for B2B companies, ABM brings sharp focus, improved alignment, and clearer revenue impact. But what’s really happening under the surface? How is ABM being used today, and how successful is it? 1. 92% of B2B marketers