Ritu Dey

If you’re building or growing a subscription-based business, one metric you simply can’t ignore is ARPU — Average Revenue Per User. It’s the clearest way to understand where money is being made in the subscription world. But not all categories are created equal. Some pull in premium revenue, while others operate on volume. 1. Video […]

Subscription models are everywhere. From video streaming and music apps to cloud tools and even digital fashion, they’ve taken over how people consume services. But here’s the twist—not all generations behave the same way. In fact, Gen Z and Millennials approach subscriptions very differently. 1. 72% of Gen Z consumers have canceled a subscription due

The B2B world is quickly shifting. Where once it was dominated by one-off software purchases and custom licensing deals, subscription-based models are now winning the race. This change is particularly strong in three sectors: fintech, HR, and LegalTech. In this article, we’ll walk you through 30 real data points—each a stat—and break them down into

Subscription models are everywhere. Whether it’s software, streaming, meal kits, or even razors, more businesses are betting on monthly recurring revenue. But adoption doesn’t look the same across the world. Some countries lead the charge, while others are just catching up. 1. USA: 95% of internet users subscribe to at least one digital service America’s

Mobile subscriptions are the heartbeat of app monetization today. But they’re also a double-edged sword. While they promise recurring revenue, they also bring high churn risk, platform-specific challenges, and very different average revenue per user (ARPU) outcomes. If you’re building or managing a mobile app with subscriptions, you can’t afford to treat iOS and Android

The way e-commerce works is changing fast. More brands are moving away from one-time transactions and looking to build long-term relationships. One of the most powerful tools in this shift is the membership model. It’s not just about loyalty points or free shipping anymore. It’s about real community, exclusivity, and consistent value exchange. In this

Retention matters more than ever. In a world full of choices, the way you communicate with your users can make or break their decision to stick with your product or service. The big question? Should you lean on email, in-app messaging, or SMS to keep your users coming back? The answer isn’t as simple as

When it comes to SaaS success, getting someone to start a trial is only half the battle. What really matters is whether they stick around. Retention is everything. But how long should your free trial be to maximize retention? A few days? Two weeks? A month? 1. SaaS products with 14-day trials have a 65%

The COVID-19 pandemic changed the way we live, work, and buy. One of the biggest shifts came in how we pay for products and services. Instead of buying things once, more people and companies started paying regularly through subscriptions. From entertainment and fitness to software and learning, everything moved to a recurring model. Between 2020

In the world of subscription businesses, growth doesn’t always come from new customers. A huge portion of revenue actually comes from the customers you already have. And one of the most powerful ways to increase this revenue is through upsells and add-ons. These are the small but valuable extras that people pay for on top