Branded content marketing is a form of inbound marketing that uses paid, owned and earned media to distribute a brand’s core message. It’s a highly strategic form of marketing and one of the most effective ways to reach a target audience, build trust and drive engagement with your brand. Branded content marketing has become an […]
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A Trademark is a visual symbol, a distinctive sign or indicator in the form of text or pictorial representation that sets a product apart from other products. It helps customers identify products which are manufactured or services that are provided by a certain person or business. The main function of a trademark is to exclusively
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As an entrepreneur, managing your business single-handedly means that your business could be considered either as a sole proprietorship or as a one-person company (OPC). Though both of these terms sound alike and have major similarities there are also a few very important differences which you need to be aware of in order to take
Sole Proprietorship vs One Person Company: Compared! Read More »
Article by Charvi Sharma The 1970 Patent Act, which modified the current legislation pertaining to patents in India, came into force in 1972. In addition, the Patents Act, 1970 was amended in 2005, which extended product patents to all technology fields such as food and medicines, chemical products, and microorganisms. What is a Patent? Patents
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Article by Shivangi Tokas, Edited by Aditya Bhushan. India Inc. is ready once again. While it had fallen from the grace of the fastest growing country in the world due to the dual effects of demonitisation and COVID-19, the country might have just escaped its worst economic downturn and now seems to be pushing up.
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Article by Laghima Jain and Adhip Ray, Edited by Chinmay Jain. The General Data Protection Regulation (GDPR) of the European Union (EU) is a data governance law, providing the consumer’s control over their personal data. GDPR, the core of Europe’s digital privacy laws, is designed to reflect the digital world in which we are living and helps
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Article by Janhavi Dudam. An owner of a trademark has the right either to use his trademark himself or assign it to others. If the product and services used are identical or deceptively similar to which the mark is registered then it would constitute an infringement. In the case of a registered trademark, the registered
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Article by Vanshika Godara, Edited by Drishti Saigal A Brief Introduction to Company Resolutions as per the Companies Act, 2013 Since a company is an artificial person and given a legal persona, any decision which is to be taken by a company is via, what is known as a ‘Resolution’. During the lifetime of your company, you
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Article by Vanshika Godara, Edited by Drishti Saigal Corporate Social Responsibility is not a brand new construct in India. However, the Ministry of Corporate Affairs, Government of the Republic of India has recently notified the Section 135 of the Companies Act, 2013 beside corporations through the (Corporate Social Responsibility Policy) Rules, 2014. “Hereinafter CSR Rules” and the alternative notifications connected to that, which makes it mandatory. Sub Section (1) of Section 135 provides
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Article by Namrata Ghosal, Edited by K. Manoggnya Reddy. It is not easy to start a business. Nine of ten startups fail because of several reasons. If you are the founder of a company or responsible for its management, you need to make sure a lot of things are in order – for example, having a
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