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Showing posts from March, 2020

How Digital Marketing can Help Grow Your Business Exponentially: The Definitive Guide

From traditional advertisement to the current type of advertising, reaching people to promote a business has radically changed. The change has been brought by the purchasing behaviour of a lot of consumers and the aid of technologies.


This Guest Post has been written by Amit Sancheti. (Author Bio is at the end of the post)
Back in 2018, approximately 1.8 billion people shopped online, and it suddenly climbed to 1.92 billion people in 2019. By 2021, the number of people who'll purchase online will reach the count of 2.14 billion people globally. This proves not going digital can only be a fatal mistake to your business.
These modifications only demonstrate that an alternate plan will be required to secure more potential customers. To be able to attain this, digital marketing, a sort of marketing strategy, turned into a common way to advertise a business. But what exactly is digital marketing and how is it going to help boost your business?


What is Digital Marketing?Before plunging deep…

How You Can SkyRocket Your PPC Ad Campaign: 5 Fundamental Principles (Infographic)

There are rules to get success in any PPC Campaign-
You have to increase clicks to your ad.You need to lower cost per click.You need to convert the audience who clicks the PPC ads.
Despite the ROI of PPC ads being a solid deal, it is in fact a tough nut to crack. Most people after failing to achieve their goals and spending their initial budgets, think PPC ads to be a game of the past and leave it altogether.
In fact, the average earning for a business via Google adwords is $2 for every $1 spent. So, even if you fall in the average tier of marketers using PPC you get double your ad spend.
Plus, the top three ads in Google searches garner somewhat more than 40% of all clicks, which is very hard to get if done organically.
Now, Google is not the only ad stream where you can use PPC ads. There are tons of places you can place your PPC ads, such as Facebook, Amazon, Bing etc. 
For example, if you are selling products via Amazon, it is the best place to put your PPC ads.
Related: Why and How You …