Retention doesn’t happen by chance. It happens by design—through clear lifecycle mapping, data-backed strategy, and precision execution. Each phase in your customer’s journey presents a different challenge. If you want to build a predictable growth engine, knowing your retention benchmarks by lifecycle stage is not optional. It’s the difference between surviving and thriving. 1. Onboarding […]

Sales enablement is no longer a nice-to-have. It’s a must-have. With modern sales teams juggling content, tools, buyers, and processes, the right enablement platform can be the difference between hitting quota and falling behind. In this article, we break down the most important stats on sales enablement tool adoption and usage. Each one will give

The B2B sales cycle is often long, complicated, and different based on the size of the deal you’re chasing. If you’re a founder, sales leader, or GTM strategist trying to figure out how long it should take to close a deal—or why it’s taking longer than you thought—you’re not alone. Let’s break down the actual

In today’s B2B world, decisions are rarely made by just one person. The buying process has changed. More people are involved, and the process is more complex. To succeed, sales and marketing teams need to understand these trends and adapt. 1. 82% of B2B buying committees now include four or more stakeholders Why this matters

B2B buyers are changing—and fast. The days when they waited for sales reps to walk them through every step are fading. Instead, buyers are taking control. They want to research on their own, compare options, and decide before ever talking to a sales team. In this article, we’re diving deep into 30 important stats that

Sales teams often have good conversations with leads but struggle to close deals. One major reason? The content they use isn’t doing the heavy lifting. Sales enablement content can be the deal closer — or the deal breaker. In this guide, we break down 30 powerful stats to show what kind of sales content actually