This Article has been revised, edited and added to, by Poulomi Chakraborty. In the dynamic landscape of today’s marketing, the role of influencers has become pivotal in shaping the public perception of brands. No longer can companies solely rely on traditional advertising avenues to carve out their space in the market. The need for a […]

This Article has been revised, edited and added to, by Poulomi Chakraborty. Community engagement goes beyond simple interaction with customers. For local businesses, it represents a deep-rooted connection to the very essence of the area they serve. Local businesses are the lifeblood of towns and neighborhoods, and their branding strategies should reflect that symbiotic relationship.

This Article has been revised, edited and added to, by Poulomi Chakraborty. The digital age has brought with it an explosion of mobile apps. From lifestyle enhancements to tools for productivity, the app stores are overflowing with options. Amid this vast sea of icons and names, how can one app stand out, be recognized, and

This Article has been revised, edited and added to, by Poulomi Chakraborty. In an era defined by digital interactions and fierce market competition, the power of a brand doesn’t solely rely on its visuals or messages. It’s significantly shaped by the experience users associate with it. User Experience (UX) has evolved as an indispensable facet

This Article has been revised, edited and added to, by Poulomi Chakraborty. In today’s digital age, the subscription service model has become a cornerstone for businesses aiming to offer ongoing value through a diverse range of products and services. As competition heats up, the challenge isn’t just to attract customers but to keep them over

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the competitive world of food branding, it isn’t just about the taste or the ingredients anymore. It’s about the story that’s being told. With the rise of artisanal products, sustainable farming, and an emphasis on cultural heritage, storytelling has taken center stage

This Article has been revised, edited and added to, by Poulomi Chakraborty. The e-learning industry has exploded in recent years, providing opportunities for educators, professionals, and institutions alike. However, with this growth comes intense competition. Branding, therefore, becomes crucial in differentiating online courses and establishing authority. In this in-depth guide, we’ll explore the nuances of

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the past few years, the world has experienced a significant shift in consciousness towards sustainability and environmental responsibility. As consumers become increasingly aware of the environmental impact of their choices, brands have recognized the importance of integrating sustainable practices into their business

This Article has been revised, edited and added to, by Poulomi Chakraborty. In a world dominated by the digital, where products are no longer tangible items you can hold but services or platforms you access, branding takes on new challenges and nuances. Digital products, with their unique characteristics, demand a different branding approach. This article