Sales enablement used to be about printed materials, long sales training sessions, and a lot of manual effort. But not anymore. With the rise of generative AI, everything is changing. Sales teams now have access to tools that help them move faster, connect better, and close more deals. This article breaks down real data on […]

Sales enablement today is about far more than simply handing out decks or brochures. It’s about timing, personalization, and knowing what works best—backed by data. In this guide, we break down 30 high-impact stats, each showing what content formats are actually moving deals forward. If you’re leading a sales enablement function or arming your reps

Customer retention is everything in B2B. It’s not just about making a sale once. It’s about keeping that customer around. That’s where sales enablement makes a real difference. Let’s look at real numbers that show how enablement directly influences retention. We’ll walk through 30 key stats, and for each, break down exactly what it means

Sales enablement materials are created to help reps sell better, faster, and smarter. But here’s the hard truth: just because content exists doesn’t mean it’s being used. Companies often spend thousands creating pitch decks, whitepapers, and case studies—yet reps still Google their own material or ask colleagues instead. This article explores 30 powerful stats that

Modern sales is no longer just about cold calls, follow-ups, and long spreadsheets. It’s now about knowing exactly who is ready to buy and acting fast. That’s where buyer intent scoring comes in. In this article, we break down how it changes sales pipelines, using real stats to show what’s working now—and how you can

Understanding how long it takes buyers to make a decision is one of the most underrated insights in B2B strategy. The journey from awareness to purchase is rarely short—and it’s very different depending on the industry you’re in. Below, we’ll break down real data across 30 industries to give you a complete, stat-backed picture of

B2B buyers are no longer passive readers of your content. They actively judge every piece based on how relevant it feels to their world. If it’s not personal, it’s forgettable. Below, we’ve broken down 30 powerful survey stats that show what buyers really expect—and how your brand can deliver at every stage. 1. 74% of

Intent data is the shiny new tool in B2B sales everyone is talking about. Some say it’s a game-changer. Others think it’s overhyped. In this article, we’re going to look at the data, literally. We’ll walk through 30 real-world stats that show where intent data is working, where it’s not, and what you can do

Choosing between live demos and recorded demos isn’t just a tactical decision—it directly affects whether your prospects turn into paying customers. While recorded demos are convenient, live demos offer a chance for real human interaction. But what does the data say? In this guide, we break down 30 key stats to help you understand which

Sales training is often treated like a checkbox. A one-time event. A yearly refresh. Maybe quarterly, if you’re lucky. But in reality, how often you train your reps isn’t just a matter of routine. It directly affects performance. This article breaks down 30 powerful stats, each revealing a unique angle on how training frequency shapes