When you run a subscription-based business, knowing your customer’s lifetime value—or LTV—isn’t just a nice-to-know metric. It’s the foundation of everything: your marketing budget, pricing decisions, and growth forecasts. But what’s normal? What’s great? And how does SaaS compare with DTC? 1. The average LTV of a SaaS customer is $35,000 across mid-market companies What […]

Growth is the beating heart of every subscription startup. But how fast should you really be growing? This article breaks down 30 key benchmarks used by top-performing startups to measure their revenue growth. For each one, we unpack what it means, how to achieve it, and where startups often go wrong. 1. 80% of SaaS

Retention makes or breaks your business. It costs a lot less to keep a customer than to find a new one. But what if your billing setup was the thing silently hurting your retention? In this article, we’ll break down real data comparing auto-renewal and manual billing. Every section below starts with a powerful stat,

Many businesses rely on subscriptions to grow. But not every subscriber stays on the basic plan forever. A big part of sustainable revenue growth comes from customers who upgrade to higher tiers. This is called upselling. In this article, we break down the real data behind customer upgrades. Each section is built around a powerful

Choosing the right subscription model isn’t just a pricing decision—it shapes your entire business. Whether you’re just starting out or scaling, the subscription model you pick will directly impact how you grow, how you retain customers, and how much you earn over time. 1. 48% of SaaS companies offering freemium convert less than 5% of

Subscription businesses are always battling one silent enemy: churn. The moment a user stops paying, the growth graph flattens, and profits take a hit. But there’s one strategy that continues to prove itself time and again—bundling. Whether you’re offering fitness classes, software tools, or streaming services, bundling can quietly yet powerfully keep your customers around

Refund policies might seem like a backend detail, but for subscription businesses, they play a major role in customer retention. Subscribers today expect flexibility, transparency, and fairness. In this post, we break down 30 key stats and explore how each one can shape the way you structure your refund policies for better retention. Every section

The subscription model is no longer a niche. It’s mainstream. From software and entertainment to groceries and education, industries across the board are adopting subscription-based pricing—and growing fast. But how deep does this trend run? In this article, we break down 30 of the most important stats that show just how far the subscription economy

The way we buy things has changed. Instead of owning everything outright, more and more people are paying monthly or yearly for what they want. Subscriptions are everywhere—streaming, food, fitness, software, even clothes. But just how much of consumer spending is now going to subscriptions? This article breaks that down with real numbers and explains

The SaaS subscription model has transformed how businesses buy and use software. It’s no longer just a trend—it’s the default. Whether you’re a startup founder, investor, or go-to-market leader, understanding the pace and direction of SaaS growth is essential. In this article, we break down 30 of the most important stats to show just how