Refund policies might seem like a backend detail, but for subscription businesses, they play a major role in customer retention. Subscribers today expect flexibility, transparency, and fairness. In this post, we break down 30 key stats and explore how each one can shape the way you structure your refund policies for better retention. Every section […]

The subscription model is no longer a niche. It’s mainstream. From software and entertainment to groceries and education, industries across the board are adopting subscription-based pricing—and growing fast. But how deep does this trend run? In this article, we break down 30 of the most important stats that show just how far the subscription economy

The way we buy things has changed. Instead of owning everything outright, more and more people are paying monthly or yearly for what they want. Subscriptions are everywhere—streaming, food, fitness, software, even clothes. But just how much of consumer spending is now going to subscriptions? This article breaks that down with real numbers and explains

The SaaS subscription model has transformed how businesses buy and use software. It’s no longer just a trend—it’s the default. Whether you’re a startup founder, investor, or go-to-market leader, understanding the pace and direction of SaaS growth is essential. In this article, we break down 30 of the most important stats to show just how

Direct-to-consumer subscription models are no longer a novelty—they’re a necessity. But while the opportunity is big, so are the challenges. The market is growing, competition is intense, and customer expectations are rising faster than most brands can adapt. What’s working today might be obsolete tomorrow. 1. The average DTC subscription churn rate is 8.5% monthly

Picking between monthly and annual pricing can shape how your product grows, how much revenue you keep, and how loyal your customers are. This article breaks down the data behind the debate—one stat at a time—with actionable advice you can apply right away. No fluff. Just clarity. 1. Annual plans reduce churn by 75% compared

Most subscription-based businesses focus on acquiring customers. But what really drives long-term growth is keeping them. When subscribers cancel, they’re not just lost revenue. They’re signals. Each cancellation is feedback—sometimes direct, often silent. The real challenge? Understanding why they leave and stopping the next one from walking out the door. 1. 54% cancel due to

Understanding churn is like keeping an eye on your business’s health. Whether you’re running a SaaS company, selling DTC subscriptions, or building a media platform, churn tells you how good you are at keeping your customers. But churn doesn’t look the same everywhere. It depends heavily on your industry, pricing, product type, and audience. This

Understanding how long customers typically stay subscribed to a service isn’t just a fun stat—it’s a key to improving retention, reducing churn, and maximizing lifetime value. This article breaks down average subscription lengths across 30 different industries. Each stat is followed by detailed, tactical advice you can use to boost retention in your own business.

Subscriptions have changed how we buy, watch, and use things. From TV and music to food and fitness, most people today pay for multiple subscriptions without even realizing it. But how many are too many? And what does that number mean for businesses trying to grow or cut churn? 1. The average U.S. consumer pays