ABM, or Account-Based Marketing, has shifted from a buzzword to a foundational part of modern go-to-market (GTM) strategies. Especially for B2B companies, ABM brings sharp focus, improved alignment, and clearer revenue impact. But what’s really happening under the surface? How is ABM being used today, and how successful is it? 1. 92% of B2B marketers […]

Launching a startup is an exciting milestone. But in the rush to build and release, many founders forget to build a plan for how they’ll actually reach their customers. This is where a go-to-market (GTM) strategy comes in. It’s not just a buzzword—it’s the backbone of every successful launch. Unfortunately, many startups skip it entirely.

Go-to-market (GTM) strategies are changing fast. Businesses, especially in the B2B and SaaS space, are starting to rely more on channel partners to expand reach and scale faster. But not every channel strategy delivers results. Some are wildly successful, others flop. So, what makes the difference? 1. 74% of high-growth tech companies use channel partners

Launching your product is just the beginning. The real test comes after your go-to-market (GTM) strategy kicks in — when the clock starts ticking on how fast you can bring in revenue. Time-to-revenue is the difference between growth and stagnation. The data shows some very clear patterns, and this article breaks them down stat by

Every startup wants to grow. But growth doesn’t happen just by having a great product. It needs the right market, the right message, and the right way to sell — all of which make up the go-to-market (GTM) strategy. Most startups underestimate how long it really takes to find a GTM that works. This article

Go-to-market (GTM) strategies can make or break a product. Founders and GTM leaders often debate which model works best: freemium, demo-driven, or sales-led. Each has its own strengths, but when you’re focused on converting leads into customers, it’s the data that tells the full story. 1. Freemium conversion rates average around 2% to 5% for

Go-to-market (GTM) launch cadence is a quiet force behind product success. Get it wrong, and you risk wasting months of work. Get it right, and you unlock better alignment, faster adoption, and stronger revenue growth. So how often should companies actually launch? 1. 72% of enterprise tech companies launch at least one new product every

Most go-to-market (GTM) strategies don’t survive first contact with the real world. Founders launch with a plan, but then the market talks back—and it often says, “Try again.” In this article, we’ll break down 30 data-backed stats, each with deep insights into what really happens after startups go live. We’ll explore how often founders change

Launching a product is never easy. But planning it the right way can make all the difference. Go-to-market (GTM) planning is what helps you avoid chaos, align teams, and hit growth targets. And behind every great GTM strategy is a smart stack of tools. In this article, we break down the top tools companies are

Go-to-market (GTM) strategies are how companies bring products to market. But within that, a big question often comes up — inbound or outbound? Which drives better results, especially in today’s buyer-controlled environment? 1. Inbound marketing delivers 3x more leads per dollar than outbound marketing Why inbound stretches your marketing dollar When you look at how