Launching your MVP is a milestone. It’s exciting. You’ve built something real. But for too many founders, this moment creates a dangerous illusion—they think they’ve launched their company. They think this is their go-to-market motion. But it’s not. This article breaks down 30 stats that reveal just how common this mistake is, and what to […]

Startups don’t have time or money to waste. The very first go-to-market (GTM) hire can either accelerate growth or slow things down. Founders often struggle with who to bring in first—sales, marketing, growth, customer success? The answer varies. But data gives us real clues. This article breaks down 30 key stats, each expanded with tactical

Go-to-market (GTM) planning is where dreams get tested. You might have a strong product, but if your GTM motion is weak, growth stalls. One of the most overlooked levers? Team size. Whether you’re a solo founder juggling everything or leading a well-staffed growth team, how you approach GTM looks very different — and the data

Getting to market fast is everything. The quicker a company can move from product development to first traction, the better its chance to outpace competitors, close early customers, and validate product-market fit. But while many startups struggle with delays, some countries are speeding ahead. This article takes a close look at where GTM ramp-ups are

Getting your product to market is exciting. But what really moves the needle is whether your customers find value fast and stick around. That’s where Customer Success (CS) comes in. Yet, many companies overlook CS during go-to-market (GTM) planning. In this article, we break down 30 key stats and explore what they tell us about

Launching a product is hard. Pricing it right? Even harder. Your launch strategy sets the stage for everything that comes after — growth, churn, customer trust, and ultimately, revenue. And yet, many startups treat pricing like a last-minute guess. In this guide, we’re going to show you, through 30 real-world data-backed stats, how pricing decisions

ABM, or Account-Based Marketing, has shifted from a buzzword to a foundational part of modern go-to-market (GTM) strategies. Especially for B2B companies, ABM brings sharp focus, improved alignment, and clearer revenue impact. But what’s really happening under the surface? How is ABM being used today, and how successful is it? 1. 92% of B2B marketers

Launching a startup is an exciting milestone. But in the rush to build and release, many founders forget to build a plan for how they’ll actually reach their customers. This is where a go-to-market (GTM) strategy comes in. It’s not just a buzzword—it’s the backbone of every successful launch. Unfortunately, many startups skip it entirely.

Go-to-market (GTM) strategies are changing fast. Businesses, especially in the B2B and SaaS space, are starting to rely more on channel partners to expand reach and scale faster. But not every channel strategy delivers results. Some are wildly successful, others flop. So, what makes the difference? 1. 74% of high-growth tech companies use channel partners

Launching your product is just the beginning. The real test comes after your go-to-market (GTM) strategy kicks in — when the clock starts ticking on how fast you can bring in revenue. Time-to-revenue is the difference between growth and stagnation. The data shows some very clear patterns, and this article breaks them down stat by