Ritu Dey

B2B buyers are no longer passive readers of your content. They actively judge every piece based on how relevant it feels to their world. If it’s not personal, it’s forgettable. Below, we’ve broken down 30 powerful survey stats that show what buyers really expect—and how your brand can deliver at every stage. 1. 74% of […]

Intent data is the shiny new tool in B2B sales everyone is talking about. Some say it’s a game-changer. Others think it’s overhyped. In this article, we’re going to look at the data, literally. We’ll walk through 30 real-world stats that show where intent data is working, where it’s not, and what you can do

Choosing between live demos and recorded demos isn’t just a tactical decision—it directly affects whether your prospects turn into paying customers. While recorded demos are convenient, live demos offer a chance for real human interaction. But what does the data say? In this guide, we break down 30 key stats to help you understand which

Sales training is often treated like a checkbox. A one-time event. A yearly refresh. Maybe quarterly, if you’re lucky. But in reality, how often you train your reps isn’t just a matter of routine. It directly affects performance. This article breaks down 30 powerful stats, each revealing a unique angle on how training frequency shapes

Sales enablement and revenue intelligence are now central to how B2B teams operate. Tools like Gong, Highspot, and Showpad are no longer “nice to have.” They’re mission-critical. But with so many choices, it’s easy to get lost in buzzwords. That’s where this deep dive helps. We’re breaking down 30 real stats about each tool—one stat

Outreach isn’t one-size-fits-all. What works wonders in SaaS might flop in manufacturing. Some industries live on email. Others won’t respond unless you pick up the phone. And then there’s LinkedIn—great for warm intros, tricky for cold outreach. In this report, we unpack 30 key statistics, each revealing how different outreach channels perform across various industries.

Sales enablement is no longer a nice-to-have. It’s the engine that fuels top sales performance across every stage of the funnel. But here’s the catch—knowing what to track makes all the difference. Many teams look at the wrong metrics and miss what actually moves the needle. This guide breaks down 30 real KPIs that companies

Ramp time in sales is one of those hidden metrics that can quietly break your growth goals—or accelerate them beyond what you expected. In this piece, we dig deep into 30 data-backed insights that show how enablement can shape, shrink, and sharpen the ramp-up experience for reps. Whether you’re building a brand-new sales team or

Sales enablement is no longer a luxury—it’s a necessity. But here’s the tricky part: who should own it? Should it be the sales team or the marketing team? Or maybe both? This question creates confusion in many companies, especially as they grow and scale. The following stats break down what companies are doing today and

Understanding how fast deals close isn’t just a nice-to-know. It directly affects your forecasting accuracy, your revenue goals, and how you allocate your sales resources. If you’re not measuring your deal velocity across different buyer personas, regions, and price points, you’re running in the dark. 1. Average deal velocity for SMB ICPs is 22 days