Adhip Ray

Adhip Ray is the founder of WinSavvy, a digital marketing consultancy specializing in scaling VC-funded startups with $1-40 million in funding and professional service firms. With a robust background in marketing, data analytics and law, Adhip has worked on some of India’s largest corporate transactions, bringing a strategic mindset to every project. His expertise lies in driving rapid, sustainable growth for startups, helping them navigate competitive markets and unlock their full potential. Adhip's insights have been featured on major platforms like Forbes, HubSpot, Lilach Bullock’s blog, JeffBullas, Addicted2Success, StartupNation, Sustainable Brands, and Startups Magazine, where he shares strategies for scaling businesses and overcoming growth challenges. Adhip has a post-graduate diploma in applied statistics with dual specialization in data analytics and official statistics and also holds a BA.LLB (Hons.) degree with specialization in corporate and IP law.

Learn how much market research startups really do for business plans. Explore stats revealing how deep new ventures dive in.

The Role of Market Research in Business Plans: How Deep Do Startups Go?

When startups launch, there’s often a mix of passion, energy, and bold vision. But vision alone isn’t enough. In today’s fast-changing market, you can’t afford to guess. You need to know. That’s where market research comes in. It’s not just a fancy term in business plans. It’s the foundation that decides whether your startup survives

The Role of Market Research in Business Plans: How Deep Do Startups Go? Read More »

Usage-based pricing is trending. See the stats that challenge fixed-rate plans and show why businesses are shifting.

The Rise of Usage-Based Pricing: Stats That’ll Make You Rethink Fixed Plans

The way companies charge for their products is changing fast. Businesses that once relied on simple fixed pricing models are now shifting to usage-based pricing (UBP). And it’s not just a trend—it’s a full-blown transformation. Customers now expect to pay for what they actually use. This change is forcing every founder, marketer, product manager, and

The Rise of Usage-Based Pricing: Stats That’ll Make You Rethink Fixed Plans Read More »

Scroll to Top