Article by Laghima Jain , Edited by Chinmay Jain . The General Data Protection Regulation (GDPR) of the European Union (EU) is a data governance law, providing the consumer’s control over their personal data. GDPR, the core of Europe’s digital privacy laws, is designed to reflect the digital world in which we are living and helps the laws and policies revolving around the personal data, privacy, and consent across Europe keep pace with the internet-driven era. It applies to the organisation operating within the EU and the organisation outside the EU dealing with the consumers and businesses in the EU. This article will provide you a touch-up of everything you need to know relating to the impact of GDPR on marketers in European Union.
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