What is Link Building and What are its Benefits Link building is/are the array of different techniques that site owners, Search Engine Optimisers or even PR firms use to build links for sites/blogs. The reason behind this is that Google has confirmed that links are one of the two most important factors when it comes to ranking search results in Google, the other one being content. While, I think that links are the most important factor, when it comes to growing a site's authority and increasing its rank through Google's SERP, there is no doubt of the immense importance of having quality links pointing to your blog / site. In fact, it is utterly impossible to have your site find a notable rank in Google's search results if your site does not have any links pointing to it. There are several strategies to build links, which you can try right now. But there are certain factors, that you need to keep in mind, when it comes to link building first. Related
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