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Showing posts with the label experts say

9 Definitive Ways to Improve and Manage Your Small Business Finance

Growing a startup or a small business is tough. There are so many things that can go wrong and only a few that can go right. You need to be very considerate about spending money, ensure that you can raise money when the need arises, as well as ensure that your business has an optimal working capital balance. And that's why managing your small business finance well, is a very important trait that entrepreneurs must have. That being said, in this post, I am going to show you how you can better manage your small business finance as well as improve your startup's financial condition. So, let's get started! #1. Get Rid of Excessive Stock Try to keep your startup as lean as possible. A small business’ finances are in the best shape when it uses its resources in a more optimal fashion than its larger competitors.   Alex Wan, the co-founder at Vinpit feels excessive stock can strain cash resources, while insufficient stock might result in lost sales and weakening customer rela

Effective Email Outreach on Steroids: Insights (+Experiments) By 19 Experts

No matter what business you're in - you have to send emails. If you're a blogger, you may be sending emails to get guest post opportunities , if you're a digital marketer , you might be sending emails to get backlinks to your website . If you're in sales, you might be conducting email outreach so as to get better prospects. Well, whatever you may be doing, sending effective emails is an art. Here's how you can nail it and make your email outreach campaigns a success! So, for this article - I tried to get out of the same old formulas that other websites provide. And, please do not use templates found on websites. Most recipients find rehashed versions of templates offered by marketers flooding out their inbox. Now, if you're completely new to sending emails, this guide can help you brush up the necessary knowledge. Now, let's get to action. For this post, I asked experts in marketing to share successful experiments that they conducted for their email outreac

How to Do Market Research: A Definitive Guide

What's the one common thing that's ruining startups and businesses worldwide? Hint: Not doing your due diligence (aka market research) before jumping into the fray. We, here at WinSavvy, are a startup consultancy. We often work with startups handling their mundane tasks like marketing and legal complicances, while they can focus on developing their core product and service.  Over the years, we have stumbled across one common pattern. Most startups - and these are startups which are around 1-2 years old (and looking for funding or have just gone through seed funding and now are looking for venture capital) - they think they have a marketing problem. One - two year after they have released their product, they find that they can't find customers. And, they think it is a marketing problem. Now, we do have a market research service. We provide an in-depth study in finding out whether your product or service is wanted by customers or if the product you have made is suitable for

How Business Owners Manage their Working Capital: 11 Unique Industries!

Managing working capital of a business is an art and science in and of itself. And, in fact there is a lot to learn if you are new in that regard. While there are several resources on the topic , this article is not for the uninitiated. This article is mainly geared towards those individuals who are already aware of the basics of working capital. This article is meant to show to you how businesses in several different industries manage their working capital. Now, the question you might be asking, is - why is this important? Well, in the present times, with constantly changing business models  and innovations in revenue models , it is of quite importance to be well aware of how different businesses in other industries apart from your own operate as well. Occasionally that may turn out to help you bring the best of both worlds when you are working on your own business. As such, considering the immense importance of a working capital strategy in your startup's finance , it is importan