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Showing posts with the label experts say

Marketing Regulations that Marketers Must Know (in the US)

Marketing is already an intensive job. With the ROI of any marketing campaign taking considerable time to show, a marketer has his plates full quite often than not. What makes it even more complicated is the growing scrutiny over data, which albeit a much needed trend, puts marketers even more in a worry. For example, the GDPR regulations affect marketers worldwide , with the only qualification being collection of data from EU residents. It seems that marketers in this day and age, has to be aware of both the revolving tech world and the legal world around them - which is why, I asked legal experts in the US - what are the legalities that marketers need to be aware of? And, I got some really interesting responses. Let's begin-

26 Design Thinking Mistakes that Businesses Must Avoid

The direction with which you approach a work, can make wonders. Total quality manufacturing brought about a fundamental change in manufacturing sectors in the 1980s and then there was the lean methodology that is making waves all over the world. But there is yet another method that can fundamentally speed up how your business approaches any work and also the amount of time that it takes to reach milestones. And, that is the design thinking process. Experts' Advise on How to Avoid Design Thinking Mistakes However, the process is easier said than done. And several businesses often fail when trying to incorporate the process to their operations - which is why, I asked the experts, what are the fundamental mistakes that businesses make when using design thinking in their businesses and how can one steer clear of these issues. And, we got some amazing ideas in the process-

Make Your Instagram Giveaway a Success: (19 Tips by Experts)

Instagram giveaways are a quick and dirty way to drive up your follower count, reach and engagement with your audience. However, there's nothing bad about the technique. It is completely a white-hat technique that allows you to engage with your followers (and to-be followers) on a more personal level. Do it right - and your Instagram follower count will ramp up overnight . However, do it wrong, and you'll just waste a ton of money and effort without even a trickle of boost in either your followers count, or engagement with your audience. However, I am not an Instagram expert. And, that's why, we dug deep and asked experts in this niche to share their experience as to how they ensured that their Instagram giveaway got them the biggest impact. Here's what they shared- How to Make Your Instagram Giveaway a Complete Success! #1. Niall Harbison , Founder of Happy Doggo who had founded the social media agency Simply Zesty and sold it to UTV plc - “1. Rather than an expens

15 Contract Drafting Essentials for Non-Lawyers: Recommended by Experts

If you have a startup, drafting contracts is supposed to be an everyday affair - whether it is a partnership contract with a co-founder, a supplier contract for goods or a terms of service contract with a customer. There are tons of different types of contracts that you may need to make on an everyday affair and for most, you might now get the help of a lawyer - unless, you are willing to shell out a lot of money. Therefore, we asked the experts - what are the essentials that a small business has to know when it's drafting a contract without the help of  a lawyer? #1. Develop a Framework for the Contract According to M. Salman Ravala, Esq , a contracts and business disputes lawyer in New York City, of Criscione | Ravala LLP , you should outline the basics of your proposed key terms so that you understand the deal itself.   “This can include such things as identifying the parties involved, their respective obligations, and key terms such as price, quantity, delivery dates, refun

Patent Application Essentials to Keep in Mind (US Law): Recommended by Experts

Patenting is a prime concern for any inventor or business owner. There is a lot to know and understand when you try to patent any product or article, which is why patenting an invention by yourself is a very difficult task.   On the other hand, hiring an Intellectual Property lawyer in the US is very expensive. Bao Tran , a Patent Attorney and the founder of Tran Associates says –   “ Low cost options such as Legalzoom exist, but when you read the fine print, the cost is not low.  For example, Legalzoom at https://www.legalzoom.com/business/intellectual-property/utility-patent-pricing.html claims they can do a utility after spending $699 and $2500, but the fine line says they do 10 claims and 5 pages of specification.    The problem with doing the minimal is that 2 years from filing when the case is examined, if a prior art reference comes up and the differentiating details are not there due to the 5page limitation, the case is not salvageable.  That is why details are importan

Check These Due Diligence Essentials Before You Apply for a Patent: (US Law)

Patenting is a very costly process, particularly in the US. And, if your invention has a lot of potential, you need to patent it all across the globe so that some other brand does not capitalize by selling a knock off version of your invention.   However patenting an invention is no longer a very lucrative procedure for small businesses. This is because, a large chunk of applications get rejected. Plus, those inventions which are granted patent protection, face a constant threat of being challenged in the courts by the competitors.   As such, businesses are trying to keep their inventions hidden as trade secrets in this day and age. However not all inventions can be kept as trade secrets. Plus trade secrets, if leaked, can result in a disaster for the business concerned.   In order to make sure that the process does not result in a humongous waste of time and money, we asked the experts – “ What are the due diligence essentials that an inventor has to do before submitting his/h

How to Create a Great Infographic that People Want to Share: Tips from Experts

You already know that an infographic is one of the most shared content formats. But, you don't know how to start. Or, you may have tried your hand at it, but failed to get any shares or people interested in your infographic. Well, I have had some bit of success with infographics. My infographic on 51 Startup Mistakes landed on amazing websites like HubSpot , Manta  and Addicted2Success as well as a lot many others. And, the only tool I use to make infographics. is a free Piktochart account! However, this post is not about me. This post is about real, accomplished experts - who managed to get their infographics shared far and wide. They'll share with you how they did that, down below!