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Instagram giveaways are a quick and dirty way to drive up your follower count, reach and engagement with your audience. However, there's nothing bad about the technique. It is completely a white-hat technique that allows you to engage with your followers (and to-be followers) on a more personal level. Do it right - and your Instagram follower count will ramp up overnight . However, do it wrong, and you'll just waste a ton of money and effort without even a trickle of boost in either your followers count, or engagement with your audience. However, I am not an Instagram expert. And, that's why, we dug deep and asked experts in this niche to share their experience as to how they ensured that their Instagram giveaway got them the biggest impact. Here's what they shared- How to Make Your Instagram Giveaway a Complete Success! #1. Niall Harbison , Founder of Happy Doggo who had founded the social media agency Simply Zesty and sold it to UTV plc - “1. Rather than an expens

Patenting is a very costly process, particularly in the US. And, if your invention has a lot of potential, you need to patent it all across the globe so that some other brand does not capitalize by selling a knock off version of your invention.   However patenting an invention is no longer a very lucrative procedure for small businesses. This is because, a large chunk of applications get rejected. Plus, those inventions which are granted patent protection, face a constant threat of being challenged in the courts by the competitors.   As such, businesses are trying to keep their inventions hidden as trade secrets in this day and age. However not all inventions can be kept as trade secrets. Plus trade secrets, if leaked, can result in a disaster for the business concerned.   In order to make sure that the process does not result in a humongous waste of time and money, we asked the experts – “ What are the due diligence essentials that an inventor has to do before submitting his/h

What is a trade secret? Well, in layman's terms, it is pretty much anything, that - is secret, the owner tries to keep it secret, and it provides the owner with economic benefit by reason of it being secret. A basic example is that of an email list. A business spends considerable marketing efforts in order to grow its email list. This is usually confidential information.   Now, if the list is stolen by a competitor, the business can sue the competitor in order to stop it from using the list or disclosing it or if it is already out in the open, then seek damages from the trade secret infringer. Related Reads: How to Grow Your Email List Fast Data Privacy Laws in India that Businesses Must Know of Impact of GDPR on Marketers in the European Union and Outside The trade secret law in USA is guided via two separate statutes – The Uniform Trade Secrets Act, 1979, as amended on 1985 and a federal statute called the Defend Trade Secrets Act, 2016.    Earlier the trade se

Article by Eshita Nandy . Augmented Reality (AR) is taken into account as a way that mixes a live view of varied things in real-time with virtual computer-generated images, creating a real-time ‘Augmented’ experience of reality. It's been one of the most important sectors of research for many years by scientists. Augmented reality seems like the technology of the near feature. AR is going to change how business is done completely.  The core advantage of business in using augmented reality for smartphones and tablets is that the hardware is available, and the usage is intuitive and easily understandable by the average consumer. Augmented reality can be applied to various industries as and when required. Augmented reality has been a hot topic in software development circles for several years, but it’s getting renewed focus and has been in the spotlight because of the development of products like Google Glass. While, AR has helped development of highly addictive game

Data science is no longer the privilege of big technology companies. It has been a part of almost all offline and online industries. Abstract Focusing on innovation and implementing a smarter work plan is the only way to lead a startup towards success, and adding data science consulting would be a wise step towards it. This article will speak on how data science can help startups be successful with their specific goals. It will also help all professionals, founders of start-up companies and especially beginners in this field learn how to implement advanced data science technologies in a start-up and provide examples of profitable data-driven solutions out there. Article by Eshita Nandy. Introduction Data is an integral part of almost all industries whether it be technical or non-technical. Starting from the healthcare industry to the manufacturing industry, data science is quite popular nowadays. Many large scales, as well as small scale industries, are using pre