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How Medical Professionals Can Brand Themselves in India

Article by Arpit Srivastava . Healthcare professionals, in India, are placed at a pedestal higher than any other profession and are worshipped as gods, for them being lifesavers. However, the gravity that each healthcare professional held 50-60 years ago is not the same now. India currently has a total of 840,130 registered medical practitioners and produces 50,000 new doctors every year. Hence too many doctors to be worshipped! And this is where the competition creeps in and then it's all about who wins the Game of Branding! A proper marketing and branding strategy is eminent to stay on par with your peers. For marketing, you should know your target crowd and devise out the strategy accordingly. In India, the crowd is of 2 types and in 50-50 ratio; the ones who 'have' access to technology and the ones that 'have not'. And hence a separate strategy is to be devised for both. For the technology accessible crowd, digital marketing has to be flawless.

How to Localize your Business for The Indian Market: (In 2020)

Over 1.35 billion people live in India. It's the world's second most populous country. This makes the country very attractive to many businesses with a wide range of products and services to sell. The thing is - the Indian market is huge and full of potential. The people have a real strong purchase power and therefore the market is saturated with untapped potential.  However, a number of foreign companies have had problems penetrating the Indian market and taking advantage of the large, lucrative, business potential and opportunities that exist there. One of the reasons more major companies have not been able to make inroads into and become successful at doing business in India is because they often attempt to impose traditional business practices and models on the local population. Learn the Indian Way Of Doing Business Traditional global best-practices don't work in the Indian market. Companies that have tried typical global business models like sole o

How You Can SkyRocket Your PPC Ad Campaign: 5 Fundamental Principles (Infographic)

There are rules to get success in any PPC Campaign- You have to increase clicks to your ad. You need to lower cost per click. You need to convert the audience who clicks the PPC ads. Despite the ROI of PPC ads being a solid deal, it is in fact a tough nut to crack. Most people after failing to achieve their goals and spending their initial budgets, think PPC ads to be a game of the past and leave it altogether. In fact, the average earning for a business via Google adwords is $2 for every $1 spent. So, even if you fall in the average tier of marketers using PPC you get double your ad spend. Plus, the top three ads in Google searches garner somewhat more than 40% of all clicks, which is very hard to get if done organically. Now, Google is not the only ad stream where you can use PPC ads. There are tons of places you can place your PPC ads, such as Facebook, Amazon, Bing etc.  For example, if you are selling products via Amazon, it is the best place to put you

What Is Bootstrapping? How to Tell If It’s Right for Your Small Business

Guest Post By Kayla Montgomery from SiegeMedia.com I f you have ever thought of creating a new startup, you most likely already have an idea of what bootstrapping a business means. Bootstrapping basically means self-funding your startup from the start to the finish and reinvesting all earnings back into the business. Most businesses self-fund their company until their cash runs low, and eventually turning their focus on finding investors. If you are wanting to learn more about how funding works, you can check out our post on what funding is and how it works (explained through pie) .  Bootstrapping your business allows you to control every operation of your company, 100%. You are able to be your own boss and implement new innovated ideas whenever you choose too, but at a small price.  Remember, not thinking about the revenue flow of your business is one of the biggest startup mistakes you can make! Even though this sounds like an intimidating business model to par

45+ Productivity Apps for Entrepreneurs (2020 Edition)

Everyone wants to be more productive? But being productive isn’t something so easy; there is no secret elixir to attaining inhuman levels of efficiency. However there are certain apps, which can cut down on your work and can let you do more, increase your efficiency and make you more productive! But before we start, first let’s address a question. What is Productivity? Productivity can be understood as getting more output with minimum input; in other words, increased efficiency and ability to do more in lesser time. However, keep in mind that if you are not effective at what you do but just plain more efficient, you may have to do a lot more work in the end just to make up for it. Which is why, in this case, when I say, “let’s make you more productive”, I mean, “let’s make you more effective and efficient.” While there are several strategies and techniques which can help you increase your productivity but here we look at the use of apps to boost it. This li