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All businesses have goals. But goals are meaningless if you do not have a well-defined plan set in place detailing how you will achieve them.   And that’s the job of a business strategy. However, a business strategy is not as simple as you may think. If you want a plan that you can stick with through till the end, the strategy has to go to the nitty-gritty of things.   In this article, I will show you how to create a business strategy that is suited to your own organization while at the same time, making you aware of some of the conceptual issues and future problems that may arise when you are creating or implementing a business strategy.   And, if you need any help in formulating your business strategy, shoot us an email . We help startups formulate their business strategy and even provide a free consultation in that regard! Why You Need to Have a Business Strategy If the business strategy is not detailed or does not keep individuals accountable, it is bound to fail . Therefor

If you want to get a patent in India, the specification of the patent is arguably one of the most important things you need to keep in mind, other than the claims. Getting a patent application done right, involves ensuring that the claim that you put forward in your application is well-supported by the patent specification. Patent specification is just a section of the patent application, among other sections, such as- The Title, The Abstract, The Claims, etc. While these areas are legally different from that of the patent specification, we shall be slightly touching up on them too so as to provide you with a clearer understanding of how you can draft your patent specification in the best method possible. As always, if you are stuck and need a free consultation, shoot us an email or let us draft your patent specification for you !

A proof of concept (POC) is the actualization of a technique or idea in order to demonstrate its viability, or a proof-of-concept demonstration with the goal of confirming that a notion or theory has practical potential. A proof of concept is generally a minor project that may or may not be finished. A proof-of-concept (POC) is a small-scale visualisation exercise that verifies an idea's potential real-world applicability. It's not about delivering that notion just yet; it's about demonstrating its viability. Project managers can use the POC to demonstrate that the suggested solution, programme, product, feature, or technique can be built. For example, 'Proof of concept' is a term used in software development to describe a number of different procedures with various goals and participants: A proof of concept may be used by vendor business roles to determine whether a system meets some part of the purpose for which it was created. Once a vendor is pleased, a prototyp

Patenting is a prime concern for any inventor or business owner. There is a lot to know and understand when you try to patent any product or article, which is why patenting an invention by yourself is a very difficult task.   On the other hand, hiring an Intellectual Property lawyer in the US is very expensive. Bao Tran , a Patent Attorney and the founder of Tran Associates says –   “ Low cost options such as Legalzoom exist, but when you read the fine print, the cost is not low.  For example, Legalzoom at https://www.legalzoom.com/business/intellectual-property/utility-patent-pricing.html claims they can do a utility after spending $699 and $2500, but the fine line says they do 10 claims and 5 pages of specification.    The problem with doing the minimal is that 2 years from filing when the case is examined, if a prior art reference comes up and the differentiating details are not there due to the 5page limitation, the case is not salvageable.  That is why details are importan

You already know that an infographic is one of the most shared content formats. But, you don't know how to start. Or, you may have tried your hand at it, but failed to get any shares or people interested in your infographic. Well, I have had some bit of success with infographics. My infographic on 51 Startup Mistakes landed on amazing websites like HubSpot , Manta  and Addicted2Success as well as a lot many others. And, the only tool I use to make infographics. is a free Piktochart account! However, this post is not about me. This post is about real, accomplished experts - who managed to get their infographics shared far and wide. They'll share with you how they did that, down below!

Article by Arpit Srivastava . Healthcare professionals, in India, are placed at a pedestal higher than any other profession and are worshipped as gods, for them being lifesavers. However, the gravity that each healthcare professional held 50-60 years ago is not the same now. India currently has a total of 840,130 registered medical practitioners and produces 50,000 new doctors every year. Hence too many doctors to be worshipped! And this is where the competition creeps in and then it's all about who wins the Game of Branding! A proper marketing and branding strategy is eminent to stay on par with your peers. For marketing, you should know your target crowd and devise out the strategy accordingly. In India, the crowd is of 2 types and in 50-50 ratio; the ones who 'have' access to technology and the ones that 'have not'. And hence a separate strategy is to be devised for both. For the technology accessible crowd, digital marketing has to be flawless.

Over 1.35 billion people live in India. It's the world's second most populous country. This makes the country very attractive to many businesses with a wide range of products and services to sell. The thing is - the Indian market is huge and full of potential. The people have a real strong purchase power and therefore the market is saturated with untapped potential.  However, a number of foreign companies have had problems penetrating the Indian market and taking advantage of the large, lucrative, business potential and opportunities that exist there. One of the reasons more major companies have not been able to make inroads into and become successful at doing business in India is because they often attempt to impose traditional business practices and models on the local population. Learn the Indian Way Of Doing Business Traditional global best-practices don't work in the Indian market. Companies that have tried typical global business models like sole o