Lead generation is the process of attracting and converting these prospects into someone who has indicated interest in your company. When you engage with leads, you can help them along their buying journey before they reach out to your sales team. That means they're more likely to convert and become loyal customers. Lead generation is key to scaling sales and growing a sustainable business. What Are B2B Leads? A B2B (business-to-business) lead is an individual or a company that has expressed interest in the services or products your business offers for their own business purposes. As is clear from the term, the leads that you get are businesses or individuals who conduct businesses. B2B leads fall into three categories: Marketing Qualified Leads (MQLs) , who are sales prospects that exhibit interest in your company's products or services through interactions with your marketing team. Sales Qualified Leads (SQLs) , who have been qualified by the sales team as meeting business re
Digital Marketing and Corporate Legal Consultancy for Tech Startups with Seed Funding or Series A Funding.