Marketing Myopia is a term coined by Theodore Levitt in 1960. Let's not go into the definition of marketing myopia as it's kind-of complicated! Marketing myopia basically is thinking that as long as your product or service sells well, it doesn't matter what the customer thinks of the product. It is a situation where the seller blinds himself to consumer behavior because he is too focused on his own goods or services. In this article we will look at what marketing myopia is, what causes it and explain how one can avoid marketing myopia. What is Marketing Myopia? Marketing myopia refers to a situation in which marketer relies too much on individual product features, and not its actual customer. Marketing myopia is the inability to see beyond the products and services your company currently offers. It occurs because managers become focused on their existing products, customers and suppliers. Marketing myopia leads organizations to ignore new opportunities and threats. It'
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