WinSavvy

LinkedIn boasts over 810 million members, and according to the Microsoft's purchase of it in 2016, LinkedIn is valued at $26.2 billion. The company receives over 1 billion interactions every month.  That number is expected to grow as LinkedIn continues to incorporate more of the workforce into using the platform. Why Use LinkedIn for Lead Generation LinkedIn is one of the most popular social media platforms in the world. With over 500 million members, it allows users to connect with one another based on their professional interests and experience.  It's also been designed to be incredibly search-engine friendly; this means that when people are looking for products or services, they're likely to turn to LinkedIn first as they look for reviews and recommendations from professionals they trust.  And unlike other social media platforms like Facebook and Twitter, LinkedIn is all about helping professionals connect with one another professionally—it's not a place where you

Outbound prospecting is not for everyone, but it's a good tactic to implement in your lead generation plan. Today's consumers are bombarded with sales messages, both online and offline.   This means every message you send must be irresistible — especially the first time around and must follow some pre-defined and measured strategies that are further perfected using design thinking methodologies.   In this article, I’ll be sharing how sales experts have actually perfected their outbound prospecting strategies and how you can use their best practices and experiments for your business too!   So, let’s get started!   Side Note : This is a very long guide. As such you can download a copy free of cost here. #1. Personalizing Your Outreach Morshed Alam , Founder & Editor at Savvy Programmer shares – "Outbound prospecting involves identifying potential customers and then reaching out to them in an effort to create a sales opportunity. Here are some of the strategies

Lead generation is the process of attracting and converting these prospects into someone who has indicated interest in your company. When you engage with leads, you can help them along their buying journey before they reach out to your sales team. That means they're more likely to convert and become loyal customers. Lead generation is key to scaling sales and growing a sustainable business. What Are B2B Leads? A B2B (business-to-business) lead is an individual or a company that has expressed interest in the services or products your business offers for their own business purposes. As is clear from the term, the leads that you get are businesses or individuals who conduct businesses. B2B leads fall into three categories: Marketing Qualified Leads (MQLs) , who are sales prospects that exhibit interest in your company's products or services through interactions with your marketing team. Sales Qualified Leads (SQLs) , who have been qualified by the sales team as meeting business re