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How to Create a Law Firm Marketing Plan: A Step-by-Step Guide

A law firm marketing plan can improve your business in countless ways.  A properly laid out law firm marketing plan will show you how to attract new clients, retain old clients, and increase the number of clients you have on retainer. Your law firm marketing plan should not feel overwhelming or take up too much time. You need to create something that takes the least amount of time but provides the most benefit. This article will guide you through the entire process of creating a marketing plan for your law firm, step-by-step. First, You Need to Know What Your Law Firm Stands For #1. Get clear on your law firm's mission and goals. Your first step is to get clear on your mission and goals. How do you want your law firm to contribute to the world? What is your purpose? Why do you want to be in business? Ask yourself why you want to start a law firm. What problem are you solving? What are some ways that other lawyers haven’t solved this problem? What is the difference between your solu

Lead Generation on LinkedIn: Build Leads on LinkedIn Consistently

LinkedIn boasts over 810 million members, and according to the Microsoft's purchase of it in 2016, LinkedIn is valued at $26.2 billion. The company receives over 1 billion interactions every month.  That number is expected to grow as LinkedIn continues to incorporate more of the workforce into using the platform. Why Use LinkedIn for Lead Generation LinkedIn is one of the most popular social media platforms in the world. With over 500 million members, it allows users to connect with one another based on their professional interests and experience.  It's also been designed to be incredibly search-engine friendly; this means that when people are looking for products or services, they're likely to turn to LinkedIn first as they look for reviews and recommendations from professionals they trust.  And unlike other social media platforms like Facebook and Twitter, LinkedIn is all about helping professionals connect with one another professionally—it's not a place where you

23 Tips to Perfect Your Outbound Prospecting Strategy

Outbound prospecting is not for everyone, but it's a good tactic to implement in your lead generation plan. Today's consumers are bombarded with sales messages, both online and offline.   This means every message you send must be irresistible — especially the first time around and must follow some pre-defined and measured strategies that are further perfected using design thinking methodologies.   In this article, I’ll be sharing how sales experts have actually perfected their outbound prospecting strategies and how you can use their best practices and experiments for your business too!   So, let’s get started!   Side Note : This is a very long guide. As such you can download a copy free of cost here. #1. Personalizing Your Outreach Morshed Alam , Founder & Editor at Savvy Programmer shares – "Outbound prospecting involves identifying potential customers and then reaching out to them in an effort to create a sales opportunity. Here are some of the strategies