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Showing posts with the label In-Depth

Lead Generation for B2B - A Definitive Guide

Lead generation is the process of attracting and converting these prospects into someone who has indicated interest in your company. When you engage with leads, you can help them along their buying journey before they reach out to your sales team. That means they're more likely to convert and become loyal customers. Lead generation is key to scaling sales and growing a sustainable business. What Are B2B Leads? A B2B (business-to-business) lead is an individual or a company that has expressed interest in the services or products your business offers for their own business purposes. As is clear from the term, the leads that you get are businesses or individuals who conduct businesses. B2B leads fall into three categories: Marketing Qualified Leads (MQLs) , who are sales prospects that exhibit interest in your company's products or services through interactions with your marketing team. Sales Qualified Leads (SQLs) , who have been qualified by the sales team as meeting business re

What is Marketing Myopia? How You Can Avoid It

Marketing Myopia is a term coined by Theodore Levitt in 1960. Let's not go into the definition of marketing myopia as it's kind-of complicated! Marketing myopia basically is thinking that as long as your product or service sells well, it doesn't matter what the customer thinks of the product. It is a situation where the seller blinds himself to consumer behavior because he is too focused on his own goods or services.  In this article we will look at what marketing myopia is, what causes it and explain how one can avoid marketing myopia. What is Marketing Myopia? Marketing myopia refers to a situation in which marketer relies too much on individual product features, and not its actual customer. Marketing myopia is the inability to see beyond the products and services your company currently offers.  It occurs because managers become focused on their existing products, customers and suppliers. Marketing myopia leads organizations to ignore new opportunities and threats. It'

25 Ways to Get More Views and Engagement on Your Instagram Reels (Fast!)

If you're interested in growing your Instagram account, one of the most effective ways to do it is by using their Instagram Reels. Apart from several other functions, it helps your account differentiate itself. In our previous post on how to use Instagram Reels for Businesses, more specifically small businesses , I explained what they were, how to use them and how it could help grow your business. In this post, I'll analyze how to get more views to your Instagram Reels, because, let's face it - there's no use making Reels if you can't get views to them and drive up your engagement levels. Getting more views on your own video reels can be challenging, but we got several Instagram pros who are going to share their experience on how to get more views to your Instagram reels! So, let's get going! #1. Picking an effective time of day for posting your reel Keenan Beavis , founder of Longhouse Media , one of Canada's largest marketing agencies shares “picking an