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Showing posts with the label Bloggers

Effective Email Outreach on Steroids: Insights (+Experiments) By 19 Experts

No matter what business you're in - you have to send emails. If you're a blogger, you may be sending emails to get guest post opportunities , if you're a digital marketer , you might be sending emails to get backlinks to your website . If you're in sales, you might be conducting email outreach so as to get better prospects. Well, whatever you may be doing, sending effective emails is an art. Here's how you can nail it and make your email outreach campaigns a success! So, for this article - I tried to get out of the same old formulas that other websites provide. And, please do not use templates found on websites. Most recipients find rehashed versions of templates offered by marketers flooding out their inbox. Now, if you're completely new to sending emails, this guide can help you brush up the necessary knowledge. Now, let's get to action. For this post, I asked experts in marketing to share successful experiments that they conducted for their email outreac

Decoding the Technicalities of the CAN-SPAM Act, 2003

Article by  Kshitij Kumar . Check out his LinkedIn to learn more about him. Editor’s Note: So your startup is on its way to create the next path breaking innovation . And, you need to tell everyone about it. So, what’s better than buying emails, right!?   I was working with a startup in the US who just had this bright idea! Although saner minds prevailed, that got me the thinking – most marketers may not know of the regulations governing marketing, in the US.   And, that’s nothing to be surprised about. While states are free to enact their own laws, the digital sphere has no boundaries – and that might affect well-meaning marketers from their digital marketing efforts.   And, that’s why – if you need to know the most important piece of legislation governing digital marketing , it is this.   And, in this article, Kshitij will decode all there is to know about the CAN-SPAM Act, 2003.

Marketing Regulations that Marketers Must Know (in the US)

Marketing is already an intensive job. With the ROI of any marketing campaign taking considerable time to show, a marketer has his plates full quite often than not. What makes it even more complicated is the growing scrutiny over data, which albeit a much needed trend, puts marketers even more in a worry. For example, the GDPR regulations affect marketers worldwide , with the only qualification being collection of data from EU residents. It seems that marketers in this day and age, has to be aware of both the revolving tech world and the legal world around them - which is why, I asked legal experts in the US - what are the legalities that marketers need to be aware of? And, I got some really interesting responses. Let's begin-

Make Your Instagram Giveaway a Success: (19 Tips by Experts)

Instagram giveaways are a quick and dirty way to drive up your follower count, reach and engagement with your audience. However, there's nothing bad about the technique. It is completely a white-hat technique that allows you to engage with your followers (and to-be followers) on a more personal level. Do it right - and your Instagram follower count will ramp up overnight . However, do it wrong, and you'll just waste a ton of money and effort without even a trickle of boost in either your followers count, or engagement with your audience. However, I am not an Instagram expert. And, that's why, we dug deep and asked experts in this niche to share their experience as to how they ensured that their Instagram giveaway got them the biggest impact. Here's what they shared- How to Make Your Instagram Giveaway a Complete Success! #1. Niall Harbison , Founder of Happy Doggo who had founded the social media agency Simply Zesty and sold it to UTV plc - “1. Rather than an expens

All You Need to Know about Registering Patents in India

Article by Charvi Sharma The 1970 Patent Act, which modified the current legislation pertaining to patents in India, came into force in 1972.  In addition, the Patents Act, 1970 was amended in 2005, which extended product patents to all technology fields such as food and medicines, chemical products, and microorganisms.  Related Read : Should You Copyright or Patent Your Software in India? What is a Patent? Patents are legal licenses issued by the government, giving the inventor of an invention, the right over its ownership and the exclusive right to make and sell it. The invention becomes the assets of the inventor that no one can take over or imitate unless assigned to the person or licensed to him by the inventor himself.  But, what is an invention for the purposes of Indian law, in the first place? The invention as described in Sec.2(1)(j) of the Patent Act, 2005 “Invention” means a new product or process involving an inventive step and capable of industrial application.  The ba