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From traditional advertisement to the current type of advertising, reaching people to promote a business has radically changed. The change has been brought by the purchasing behaviour of a lot of consumers and the aid of technologies. This Guest Post has been written by Amit Sancheti. (Author Bio is at the end of the post) Back in 2018, approximately 1.8 billion people shopped online, and it suddenly climbed to 1.92 billion people in 2019. By 2021, the number of people who'll purchase online will reach the count of 2.14 billion people globally. This proves not going digital can only be a fatal mistake to your business . These modifications only demonstrate that an alternate plan will be required to secure more potential customers. To be able to attain this, digital marketing, a sort of marketing strategy, turned into a common way to advertise a business. But what exactly is digital marketing and how is it going to help boost your business? Click on the Image

There are rules to get success in any PPC Campaign- You have to increase clicks to your ad. You need to lower cost per click. You need to convert the audience who clicks the PPC ads. Despite the ROI of PPC ads being a solid deal, it is in fact a tough nut to crack. Most people after failing to achieve their goals and spending their initial budgets, think PPC ads to be a game of the past and leave it altogether. In fact, the average earning for a business via Google adwords is $2 for every $1 spent. So, even if you fall in the average tier of marketers using PPC you get double your ad spend. Plus, the top three ads in Google searches garner somewhat more than 40% of all clicks, which is very hard to get if done organically. Now, Google is not the only ad stream where you can use PPC ads. There are tons of places you can place your PPC ads, such as Facebook, Amazon, Bing etc.  For example, if you are selling products via Amazon, it is the best place to put you

There is no single answer to this question. Most individuals whom I surveyed for this project, said that SEO was not dead. But, the SEO game, which most of us are so acquainted with, has actually changed. And so, maybe it could be said that yeah, SEO is dead in the way that we all perceived it to be. But, it's a really complicated debate. So, read on - there's a lot to learn here!

In today’s era of digitalization, the power of social media is undeniable. The ever-increasing use of the internet, the massive audience traction to digital content was unimaginable a few years ago. As we have witnessed, the digital revolution has changed the corporate scenario altogether with online marketing being the sole player in the growth of a business. As such, influencer marketing has become widespread & now dominating the corporate world with its powerful impact on customers. For the ultimate growth of any business, it is obvious to have a strong and active online presence. According to a 2016 survey , 94% of marketers agree to the fact that influencer marketing is effective for their businesses’ online reputation.  Bridging the gap between the customer’s need and the brand’s reach, influencer marketing has redefined the digital marketing scenario like never before. With a proper strategy, right influencers and a strong message, an influencer marketing campaig

My Instagram account started off a real weird way. I wanted to cash in on the growing YouTube hype and as a result wanted to practice taking videos of me and not making a fool of myself. So, I wanted a platform where I could judge what people thought of my videos and I chose Instagram for it! What’s the most important thing that you need when you want people to judge your shitty videos?  You guessed it!  Followers. However, just a side note- if you want to be an influencer, Instagram is the holy-grail starting point. In fact, in this post on 7 Influencer Marketing Campaigns That Went Viral , you'll find most of the campaigns (if not all) were actually on Instagram! Related : Instagram is the best breeding ground for superstar category of entrepreneurs. Knowing what type of entrepreneur you are can help you choose the right type of business and social media platform before you start. The Instagram Experiment of Gaining Followers and Engagement Simple enough. I

Blog commenting is a must for all aspiring bloggers. No. This is not an overstatement. This is what I learnt the hard way after two years of blogging. Previously commenting was solely (or should I say, predominantly) an SEO technique, a simple way of getting more backlinks to get better ranks at Google's SERP. But after Google's Panda algorithm updates, this is no more a reality.  In fact most websites have no-followed their comment sections and any comments you get posted their with a link-back to your site is by most chances, no-followed. And that's were most bloggers get it wrong. If you are like how I was two and a half years back, then the post till here is sufficient to deter you from commenting at other blogs in and around your niche. But, hang on a minute. I affirm that blog commenting for SEO is dead but is the art of providing quality comments at other blogs finished? Umm.. no. Absolutely not. Quite the contrary actually. Why, you ask? W

This is a guest post by Angelica Dowson, and has been co-written by Adhip Ray. Introduction To earn online, you don’t need a crafty CV or to stand in a long queue in front of interviewers. However, to start earning from your website or blog, you must be looking for a better platform to earn from and preparations to make on your site before becoming qualified earner. The purpose of this post is to tell you about the platform “Google AdSense”, which is famous for its trust, and pay-on-time procedure.  The user has to apply to get benefit from it. However, to become a user of the Adsense program, Google has set some strict rules for its users to become qualified and these rules are not so easy at first glance due to the sheer amount of people applying for it and the fact that Google cares about the well being and integrity of the quality of the service. In this article I will show these rules and give you tips on how to follow them and make AdSense a money mach