WinSavvy

So you have a business in mind, or are probably running a business in the form of a sole-propreitorship. Now, you want to incorporate it. Well, that's a smart choice. Incorporating a business lets you avoid all the legal liabilities that may arise! It becomes the liability of the business structure based upon the organization that you have chosen. There are several business legal structures in the US and the choice of going with one than the other should be based upon a number of factors, chief among them being, the type of business you operate. Second in that list of important factors to consider, is the matter of taxation. As a business owner, it is important that you pay careful attention to your business' finances and ensure the cash outflows are kept to a minimum . This also means you need to ensure your business pays the least tax legally possible. For that reason, two of the business organizations most favoured by startups are Limited Liability Companies and Limited Lia

Managing working capital of a business is an art and science in and of itself. And, in fact there is a lot to learn if you are new in that regard. While there are several resources on the topic , this article is not for the uninitiated. This article is mainly geared towards those individuals who are already aware of the basics of working capital. This article is meant to show to you how businesses in several different industries manage their working capital. Now, the question you might be asking, is - why is this important? Well, in the present times, with constantly changing business models  and innovations in revenue models , it is of quite importance to be well aware of how different businesses in other industries apart from your own operate as well. Occasionally that may turn out to help you bring the best of both worlds when you are working on your own business. As such, considering the immense importance of a working capital strategy in your startup's finance , it is importan

Article by  Kshitij Kumar . Check out his LinkedIn to learn more about him. Editor’s Note: So your startup is on its way to create the next path breaking innovation . And, you need to tell everyone about it. So, what’s better than buying emails, right!?   I was working with a startup in the US who just had this bright idea! Although saner minds prevailed, that got me the thinking – most marketers may not know of the regulations governing marketing, in the US.   And, that’s nothing to be surprised about. While states are free to enact their own laws, the digital sphere has no boundaries – and that might affect well-meaning marketers from their digital marketing efforts.   And, that’s why – if you need to know the most important piece of legislation governing digital marketing , it is this.   And, in this article, Kshitij will decode all there is to know about the CAN-SPAM Act, 2003.

Marketing is already an intensive job. With the ROI of any marketing campaign taking considerable time to show, a marketer has his plates full quite often than not. What makes it even more complicated is the growing scrutiny over data, which albeit a much needed trend, puts marketers even more in a worry. For example, the GDPR regulations affect marketers worldwide , with the only qualification being collection of data from EU residents. It seems that marketers in this day and age, has to be aware of both the revolving tech world and the legal world around them - which is why, I asked legal experts in the US - what are the legalities that marketers need to be aware of? And, I got some really interesting responses. Let's begin-

If you have a startup, drafting contracts is supposed to be an everyday affair - whether it is a partnership contract with a co-founder, a supplier contract for goods or a terms of service contract with a customer. There are tons of different types of contracts that you may need to make on an everyday affair and for most, you might now get the help of a lawyer - unless, you are willing to shell out a lot of money. Therefore, we asked the experts - what are the essentials that a small business has to know when it's drafting a contract without the help of  a lawyer? Now, before we begin, a word of warning - drafting a contract is pretty difficult and your business will usually run based on the contract for a couple of years. As such, we do provide contract drafting services . But, if you need a free consultation to make your decision, do shoot us an email . #1. Develop a Framework for the Contract According to M. Salman Ravala, Esq , a contracts and business disputes lawyer in New