Case Studies

This Article has been revised, edited and added to, by Poulomi Chakraborty. The unpredictable nature of the travel industry makes it particularly vulnerable to crises, from natural disasters and political unrest to pandemics like COVID-19. While much attention is rightly given to immediate responses, such as customer service and public relations, an often-underestimated aspect is

This Article has been revised, edited and added to, by Poulomi Chakraborty. When you think about SEO for the travel industry, topics like keyword optimization, user experience, and backlinking usually come to mind. However, the effect of natural disasters on travel SEO is a subject often overlooked, despite its immediate and lasting impact. Hurricanes, wildfires,

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the past couple of years, the world has witnessed unprecedented changes, and the travel industry has been at the epicenter of this transformation. The COVID-19 pandemic, with its far-reaching implications, has forced us to reimagine many aspects of life as we knew

This Article has been revised, edited and added to, by Poulomi Chakraborty. In an era where information travels at the speed of light, your online reputation is more than just a digital footprint; it’s the lifeblood of your brand. When all is well, a robust online presence can exponentially amplify the reach and credibility of

This Article has been revised, edited and added to, by Poulomi Chakraborty. As our world has become more interconnected than ever, the travel industry remains at its forefront, enabling people to explore distant lands, cultures, and experiences. But even this robust industry isn’t immune to crisis—natural disasters, geopolitical tensions, health pandemics, and economic downturns can

This Article has been revised, edited and added to, by Poulomi Chakraborty. Travel is not just about the destination; it’s about the journey. Even before the first step of the actual voyage begins, a different kind of journey starts online – the travel booking experience. The blend of excitement, anticipation, and sometimes even anxiety sets

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the competitive realm of online travel, enticing visuals and captivating descriptions can whisk users away to distant lands, but it’s the humble Call-to-Action (CTA) button that turns those dreams into reality. A CTA is more than just a clickable button; it’s the

This Article has been revised, edited and added to, by Poulomi Chakraborty. As a travel business, your landing page for such deals is the gateway to these dreams. It’s not just a webpage; it’s an invitation, a story, a promise of adventure. The question is, how do you ensure this landing page isn’t just visually

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the digital landscape of the travel and hospitality industry, website traffic is only one piece of the puzzle. Driving visitors to your platform is commendable, but if they’re not converting into bookings, revenue opportunities are being lost. Conversion Rate Optimization (CRO) bridges