Case Studies

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the vast ocean of digital marketing, the right SEO strategies can be the guiding star for startups looking to navigate their way to success. Among the myriad of tactics available, long-tail keyword targeting stands out as a crucial strategy. It not only […]

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the digital age, SEO is more than just ranking on the first page of search engines. It’s about aligning your SEO strategies and budget with your overarching business goals. For startups, where every dollar counts, understanding how to budget for SEO in

This Article has been revised, edited and added to, by Poulomi Chakraborty. SEO (Search Engine Optimization) is a long game, and for startups, the focus is often on immediate metrics: traffic, conversions, and rankings. However, to truly gauge the ROI of SEO efforts, one must look deeper — at the impact on Customer Lifetime Value

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the fast-paced world of startups, every dollar spent must generate a return. SEO, a cornerstone of digital marketing, often necessitates the use of various tools to optimize, analyze, and strategize effectively. But with a plethora of tools available in the market, each

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the evolving world of startups, every investment—whether time, money, or resources—demands a clear ROI. SEO, being both art and science, often finds itself under the scrutiny of stakeholders looking for tangible results. Therefore, effectively reporting SEO ROI is paramount to ensure continued

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the startup ecosystem, where every dime and second counts, understanding the return on investment (ROI) is paramount. SEO, often seen as a long-term play, is no exception. By closely monitoring SEO ROI metrics, startups can make informed decisions, adjust strategies, and drive

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the digital landscape, startups face the ongoing challenge of determining where to allocate their marketing budget. Both SEO (Search Engine Optimization) and paid advertising have their unique strengths, making it essential for startups to strike the right balance. This article will delve

In the vast realm of e-commerce, startups face a unique challenge – standing out in a sea of online retailers. You might have an incredible product, a beautiful website, and a well-thought-out marketing strategy, but unless you can convert visitors into customers, your efforts may fall short. This is where Conversion Rate Optimization (CRO) comes