A Trademark is a visual symbol, a distinctive sign or indicator in the form of text or pictorial representation that sets a product apart from other products. It helps customers identify products which are manufactured or services that are provided by a certain person or business. The main function of a trademark is to exclusively […]
Concept of Deceptive Similarity under Indian Trademark Law Read More »
As an entrepreneur, managing your business single-handedly means that your business could be considered either as a sole proprietorship or as a one-person company (OPC). Though both of these terms sound alike and have major similarities there are also a few very important differences which you need to be aware of in order to take
Sole Proprietorship vs One Person Company: Compared! Read More »
Outbound prospecting is not for everyone, but it’s a good tactic to implement an outbound prospecting strategy in your lead generation plan. Today’s consumers are bombarded with sales messages, both online and offline.  This means every message you send must be irresistible — especially the first time around and must follow some pre-defined and
23 Tips to Perfect Your Outbound Prospecting Strategy Read More »
This guide explains all the various facets of affidavit. The contents of the guide are – What is an Affidavit? Affidavits may be defined as a written, sworn statement of fact voluntarily made by an person under an oath or affirmation administered by a person authorized to do so by law. The person who makes
Affidavit: The Complete Guide Read More »
Lead generation is the process of attracting and converting these prospects into someone who has indicated interest in your company. Â When you engage with leads, you can help them along their buying journey before they reach out to your sales team. That means they’re more likely to convert and become loyal customers. Â Lead
Lead Generation for B2B – In 12 Steps (Use this Strategy Now!) Read More »
Marketing Myopia is a term coined by Theodore Levitt in 1960. Let’s not go into the definition of marketing myopia as it’s kind-of complicated!  Marketing myopia basically is thinking that as long as your product or service sells well, it doesn’t matter what the customer thinks of the product. It is a situation where the
What is Marketing Myopia? How You Can Avoid It Read More »
We all know of the 4Ps in marketing. They make up the classical marketing mix. They are product, price, place (location where the products or services are marketed) and promotion (how the products or services are marketed). But, recently there’s a clamour growing regarding a new set of marketing mix – one, that revolves around
3Ps in Marketing – The New Marketing Mix Read More »
If you’re interested in growing your Instagram account, one of the most effective ways to do it is by using their Instagram Reels. Apart from several other functions, it helps your account differentiate itself. In our previous post on how to use Instagram Reels for Businesses, more specifically small businesses, I explained what they were,
25 Ways to Get More Views and Engagement on Your Instagram Reels (Fast!) Read More »
A lot of companies, big and small, are in need of a digital marketing agent. It’s not surprising considering the benefits of having a digital presence. This can help grow your business exponentially. Digital marketing is the ultimate arena for businesses looking to expand. It gives you the opportunity to tap into new markets and
12 Tips To Uncovering a Great Digital Marketing Agent or Agency Read More »
So, you’re looking to make some money by writing on Quora. And you’ve heard of the Quora Partner Program. But what is it? And, is it going to be worth your time? Well, let me give you the low down on everything you need to know about the Quora Partner Program. #1. What is Quora
Is The Quora Partner Program Going To Make Me Money? Read More »