Go-to-market (GTM) strategies can make or break a product. Founders and GTM leaders often debate which model works best: freemium, demo-driven, or sales-led. Each has its own strengths, but when you’re focused on converting leads into customers, it’s the data that tells the full story. 1. Freemium conversion rates average around 2% to 5% for […]

Go-to-market (GTM) launch cadence is a quiet force behind product success. Get it wrong, and you risk wasting months of work. Get it right, and you unlock better alignment, faster adoption, and stronger revenue growth. So how often should companies actually launch? 1. 72% of enterprise tech companies launch at least one new product every

Most go-to-market (GTM) strategies don’t survive first contact with the real world. Founders launch with a plan, but then the market talks back—and it often says, “Try again.” In this article, we’ll break down 30 data-backed stats, each with deep insights into what really happens after startups go live. We’ll explore how often founders change

Launching a product is never easy. But planning it the right way can make all the difference. Go-to-market (GTM) planning is what helps you avoid chaos, align teams, and hit growth targets. And behind every great GTM strategy is a smart stack of tools. In this article, we break down the top tools companies are

Go-to-market (GTM) strategies are how companies bring products to market. But within that, a big question often comes up — inbound or outbound? Which drives better results, especially in today’s buyer-controlled environment? 1. Inbound marketing delivers 3x more leads per dollar than outbound marketing Why inbound stretches your marketing dollar When you look at how

AI is no longer a futuristic concept. It’s here and it’s working—especially in how companies go to market. Whether you’re a marketer, founder, or sales leader, understanding how AI fits into GTM execution is no longer optional. It’s essential. This article unpacks 30 powerful stats. Each one is a window into how AI is changing

Getting your product into the hands of your ideal customers is one of the most important things you can do as a startup. But figuring out how to do that? That’s where Go-To-Market (GTM) strategy comes in. Startups today use a mix of product, content, sales, and marketing to break through noise and drive real

There’s a quiet war going on in growth strategy rooms. On one side, the sales-led champions: teams that lean heavily on reps, relationships, and long sales cycles. On the other side, the product-led operators: folks who let their product speak first and convert users through value, not persuasion. 1. Product-led companies have 30% shorter sales

A good go-to-market strategy doesn’t just rely on guesswork. It needs data. And when you’re comparing business-to-business (B2B) with business-to-consumer (B2C) funnels, every part of that journey looks different—from how long it takes to close a deal, to what kind of content moves people forward. 1. Average B2B sales cycle length: 84 days Why B2B

Startups often talk about product-market fit. But very few talk about go-to-market (GTM) fit — and that’s where many fail. Reaching GTM fit is when your sales and marketing strategies work predictably. It’s when your product doesn’t just get used — it gets sold repeatedly, with a system that scales. In this article, we’ll use