Ritu Dey

Customer retention is the quiet engine behind lasting business success. While many brands spend tons of money chasing new customers, the smartest ones double down on keeping the ones they already have. Why? Because repeat customers don’t just come back—they spend more, trust faster, and tell others. 1. SaaS industry average customer retention rate: 92% […]

Startups live and die by their churn rate. It’s the clearest sign of whether your product is working, whether customers are staying, and if you’re growing the right way. But what exactly is a “good” churn rate? The answer depends on your stage, your market, and how you’re selling. Below, we’ll walk through 30 benchmark

Churn kills growth. It’s the silent threat hiding behind every marketing win and product release. But in the race to keep customers, two sectors stand out—SaaS and DTC subscriptions. They both struggle with churn, but the reasons behind it and the tactics needed to fix it are very different. 1. The average annual churn rate

Retention is the heartbeat of sustainable growth. While pricing gets a lot of attention for its role in acquisition, it plays an even bigger role in retention. Subtle shifts in pricing structures can impact how long customers stick around—and why they stay or leave. In this article, we break down 30 real-world stats to show

The way you bill your customers—monthly or annually—can seriously impact how long they stay with you. Churn is one of the most painful growth killers, and your billing structure plays a direct role in either slowing it down or speeding it up. In this article, we’re going deep into what the real-world data says about

Subscription businesses are booming, but the harsh truth is — so is churn. Every lost customer is not just lost revenue; it’s a signal. A warning. A whisper that something isn’t working. We studied the latest survey data to uncover why customers cancel subscriptions — and what you can do to stop it. This guide

Churn is the silent killer of startups. You could be growing, raising funding, and building an amazing product, but if customers keep leaving, it doesn’t matter. Understanding how churn behaves at each funding stage—Seed, Series A, Series B, and Series C—is the key to fixing it. This report gives you real benchmarks and deep insights

Retention is the real battleground for growth. It’s not just about getting new users—it’s about keeping them. That’s where the Product-Led vs Sales-Led approach gets interesting. One bets on the product doing the heavy lifting. The other leans on human relationships and traditional sales motion. This post walks you through 30 critical stats comparing both

Most businesses work hard to get users through the door. But the real challenge starts after sign-up. Onboarding is that critical first impression — the make-or-break moment. Get it right, and you’ve got a customer for life. Get it wrong, and users disappear before they ever see your true value. In this article, we’re going

Customer Lifetime Value (LTV) is one of the most important numbers any SaaS or subscription business should track. It tells you how much revenue you can expect from a customer over the time they stay with you. But not all business models see the same patterns. In this guide, we’ll break down real-world LTV benchmarks