Ritu Dey

Most businesses want to grow globally. But few realize how much growth they leave on the table by not speaking the customer’s language—literally and financially. Today, people buy what feels familiar. That means products that speak their language and prices that make sense in their currency. 1. 76% of consumers prefer to buy products in […]

When you’re growing a subscription-based business, how your customers pay matters more than you think. The billing cycle — monthly or annual — doesn’t just affect cash flow. It plays a huge role in whether people stay with you or churn. This article walks you through real-world data on how billing structure shapes retention. We’ll

Pricing is one of the most powerful levers in business. Yet, many companies ignore how often they revisit it. Quarterly pricing reviews can make a big difference in how fast a company grows, how much revenue it captures, and how well it responds to the market. In this article, we dive into the data to

Pricing is one of the hardest decisions a founder makes. It’s also one of the most impactful. Get it wrong, and it doesn’t just hurt revenue — it affects positioning, churn, product perception, and even who your customers turn out to be. Most founders don’t get pricing right the first time. In fact, many don’t

Pricing is no longer just about setting a number and hoping it works. Today, with massive data streams and fast-changing customer behavior, businesses are turning to AI to stay ahead. The results are real. AI helps companies react faster, price smarter, and make more money without burning relationships. 1. 63% of enterprises report using AI-driven

In SaaS and software businesses, free trials are one of the strongest tools for getting people in the door. But here’s the catch—just because someone signs up for a trial doesn’t mean they’ll pay when it ends. That’s where trial length becomes crucial. Too short and users don’t see the value. Too long and they

Pricing isn’t just numbers on a page. It’s psychology, behavior, and strategy packed into a few digits. And when companies run A/B tests on pricing, they get real-world insights into what works and what doesn’t. We reviewed over 500 companies and their experiments with pricing models, page layouts, psychological tactics, and plan designs. The results

In SaaS, pricing isn’t just about numbers. It’s about how you connect value to what your customer pays. Many founders know this, but few act on it. This article dives into the reality of value-based pricing across the SaaS industry, one stat at a time. For each stat, we break down what it really means,

Pricing is not just about numbers. It’s about psychology, timing, and strategy. In the world of business, whether you’re selling to companies (B2B) or individual customers (B2C), your pricing strategy needs to be sharp, data-backed, and flexible. Below, we break down 30 powerful pricing statistics that compare B2B and B2C models—side-by-side. For each, we explore

Startups often face a silent killer—underpricing. It creeps in early, often from a place of fear, and lingers far too long. Most founders don’t even realize they’re underpricing until real growth stalls or cash starts burning faster than expected. This article unpacks what real founders have experienced, using actual data and honest reflections from the