Adhip Ray

Adhip Ray is the founder of WinSavvy. He has a legal, finance and data analytics background and has provided marketing consultancy to startups for over 5 years. He has been featured at multiple publications in multiple niches including HubSpot, Addicted2Success, Manta, FitSmallBusiness, Databox, IndiaCorpLaw, Bar and Bench and more!

Original Equipment Manufacturing Contracts: A Guide into How OEM Agreements work, their must-have features and more!

Original Equipment Manufacturing Agreements: All You Need to Know

In today’s competitive global market, original equipment manufacturer (OEM) agreements play a vital role in streamlining the manufacturing process and ensuring the successful development of products. OEM agreements are a cornerstone of the manufacturing industry, providing companies with the ability to efficiently create and market their products. The significance of OEM agreements in the manufacturing […]

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Software as a Service Agreements (SaaS Agreements) - All You Need to Know

SaaS Agreements Explained: Tips for Successful Software as a Service Contracts

In recent years, the software industry has experienced a significant shift towards Software as a Service (SaaS) models. This change has been driven by various factors, including the increasing demand for cost-effective, scalable, and easily accessible software solutions. As more businesses and consumers turn to SaaS, it is essential for both providers and customers to

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An In-Depth Explainer on End-User License Agreements (EULA): What are they and how do they help in keeping your software code confidential and protect your trade secret. This agreement is very important for software companies world-wide.

Demystifying End-User License Agreements (EULA): What You Need to Know

In the digital age, software has become an integral part of our daily lives. From personal computers to smartphones, we rely on various applications to help us with work, communication, and entertainment. Software licensing plays a crucial role in regulating the use and distribution of these applications. Among the various types of software licenses, End-User

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What are software licensing agreements and how to create them like a pro. We explain all the factors that you need to get right when creating a contract for licensing your software in this detailed guide.

Software Licensing Agreements: An International Perspective

From the operating systems that power our devices to the applications that enable us to work, play, and communicate, software is ubiquitous. As such, software licensing agreements have become a critical aspect of the software development and distribution process. These agreements govern the rights and responsibilities of both software developers and users, ensuring that software

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What is multivariate testing? How is it different from A/B testing and how does multivariate testing improve your website CRO?

Multivariate Testing: The Ultimate Guide to Boost Your Conversions!

Multivariate testing is a powerful website optimization method that allows you to test multiple elements simultaneously to determine the best-performing combinations. By using multivariate testing, you can gain valuable insights into how different elements of your website interact and affect visitor behavior, ultimately improving your conversion rates. This comprehensive guide will provide an in-depth look

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What are all the different methods of conversion rate optimization? How many CRO processes are there? And, do you need to be aware of them all for converting customers? Find out in this detailed exploration!

The Different Methods of Conversion Rate Optimization: A Complete Guide

CRO is a critical aspect of digital marketing that helps businesses improve their website’s user experience and increase conversion rates. In this comprehensive guide, we will delve deep into various methods of CRO and discuss how you can implement these techniques to maximize your website’s potential. So, grab a cup of coffee, sit back, and

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