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Showing posts from September, 2021

Marketing Regulations that Marketers Must Know (in the US)

Marketing is already an intensive job. With the ROI of any marketing campaign taking considerable time to show, a marketer has his plates full quite often than not. What makes it even more complicated is the growing scrutiny over data, which albeit a much needed trend, puts marketers even more in a worry. For example, the GDPR regulations affect marketers worldwide , with the only qualification being collection of data from EU residents. It seems that marketers in this day and age, has to be aware of both the revolving tech world and the legal world around them - which is why, I asked legal experts in the US - what are the legalities that marketers need to be aware of? And, I got some really interesting responses. Let's begin-

Proof of Concept: What It Is and How to Create One

A proof of concept (POC) is the actualization of a technique or idea in order to demonstrate its viability, or a proof-of-concept demonstration with the goal of confirming that a notion or theory has practical potential. A proof of concept is generally a minor project that may or may not be finished. A proof-of-concept (POC) is a small-scale visualisation exercise that verifies an idea's potential real-world applicability. It's not about delivering that notion just yet; it's about demonstrating its viability. Project managers can use the POC to demonstrate that the suggested solution, programme, product, feature, or technique can be built. For example, 'Proof of concept' is a term used in software development to describe a number of different procedures with various goals and participants: A proof of concept may be used by vendor business roles to determine whether a system meets some part of the purpose for which it was created. Once a vendor is pleased, a prototyp

26 Design Thinking Mistakes that Businesses Must Avoid

The direction with which you approach a work, can make wonders. Total quality manufacturing brought about a fundamental change in manufacturing sectors in the 1980s and then there was the lean methodology that is making waves all over the world. But there is yet another method that can fundamentally speed up how your business approaches any work and also the amount of time that it takes to reach milestones. And, that is the design thinking process. Experts' Advise on How to Avoid Design Thinking Mistakes However, the process is easier said than done. And several businesses often fail when trying to incorporate the process to their operations - which is why, I asked the experts, what are the fundamental mistakes that businesses make when using design thinking in their businesses and how can one steer clear of these issues. And, we got some amazing ideas in the process-

Make Your Instagram Giveaway a Success: (19 Tips by Experts)

Instagram giveaways are a quick and dirty way to drive up your follower count, reach and engagement with your audience. However, there's nothing bad about the technique. It is completely a white-hat technique that allows you to engage with your followers (and to-be followers) on a more personal level. Do it right - and your Instagram follower count will ramp up overnight . However, do it wrong, and you'll just waste a ton of money and effort without even a trickle of boost in either your followers count, or engagement with your audience. However, I am not an Instagram expert. And, that's why, we dug deep and asked experts in this niche to share their experience as to how they ensured that their Instagram giveaway got them the biggest impact. Here's what they shared- How to Make Your Instagram Giveaway a Complete Success! #1. Niall Harbison , Founder of Happy Doggo who had founded the social media agency Simply Zesty and sold it to UTV plc - “1. Rather than an expens

15 Contract Drafting Essentials for Non-Lawyers: Recommended by Experts

If you have a startup, drafting contracts is supposed to be an everyday affair - whether it is a partnership contract with a co-founder, a supplier contract for goods or a terms of service contract with a customer. There are tons of different types of contracts that you may need to make on an everyday affair and for most, you might now get the help of a lawyer - unless, you are willing to shell out a lot of money. Therefore, we asked the experts - what are the essentials that a small business has to know when it's drafting a contract without the help of  a lawyer? #1. Develop a Framework for the Contract According to M. Salman Ravala, Esq , a contracts and business disputes lawyer in New York City, of Criscione | Ravala LLP , you should outline the basics of your proposed key terms so that you understand the deal itself.   “This can include such things as identifying the parties involved, their respective obligations, and key terms such as price, quantity, delivery dates, refun

Patent Application Essentials to Keep in Mind (US Law): Recommended by Experts

Patenting is a prime concern for any inventor or business owner. There is a lot to know and understand when you try to patent any product or article, which is why patenting an invention by yourself is a very difficult task.   On the other hand, hiring an Intellectual Property lawyer in the US is very expensive. Bao Tran , a Patent Attorney and the founder of Tran Associates says –   “ Low cost options such as Legalzoom exist, but when you read the fine print, the cost is not low.  For example, Legalzoom at https://www.legalzoom.com/business/intellectual-property/utility-patent-pricing.html claims they can do a utility after spending $699 and $2500, but the fine line says they do 10 claims and 5 pages of specification.    The problem with doing the minimal is that 2 years from filing when the case is examined, if a prior art reference comes up and the differentiating details are not there due to the 5page limitation, the case is not salvageable.  That is why details are importan