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In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –
#1. On-Page SEO Plan for Zerobroker
Zerobroker has blog articles that can be considerably improved upon. As Zerobroker starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.
The current articles are too short, have no internal links and are poorly formatted.
As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.
Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –
- Cutting Shipping Costs: How Going Broker-Free Can Save You Thousands”
- “The Ultimate Guide to Automating Your Shipping Process”
- “Navigating Broker-Free Freight: A Comprehensive How-To”
- “Maximizing Profits: Eliminate Brokerage Fees in Your Supply Chain”
- “The Top Benefits of Broker-Free Hauling for Your Business”
- “Broker-Free Shipping: Transforming Logistics for Small Businesses”
- “How to Automate 90% of Your Repetitive Shipping Tasks”
- “The Financial Impact of Broker-Free Shipping: A Case Study Analysis”
- “Streamlining Logistics: The Advantages of a Single-Platform Solution”
- “The Evolution of Freight: Moving Towards a Broker-Free Model”
- “Reducing Overhead: The Economic Advantages of Direct Shipping”
- “Achieving Enhanced Visibility in Your Supply Chain Management”
- “Broker-Free Freight: The Future of Efficient Logistics”
- “Navigating the RFP Process Without Brokers: A Step-by-Step Guide”
- “Leveraging Real-Time Data for Smarter Shipping Decisions”
- “From Dry Van to Reefer: Managing All Freight in One Place”
- “The Power of Direct RFPs: Cutting Costs and Increasing Efficiency”
- “The Rise of the Broker-Free Freight Market: What It Means for Shippers”
- “How to Access and Utilize Enhanced Shipment Tracking”
- “The Role of Data in Revolutionizing Freight Management”
- “Broker-Free Trucking: How to Connect Directly with Carriers”
- “Why More Businesses Are Choosing Broker-Free Freight Solutions”
- “Broker-Free Shipping: A Game Changer for Logistics Operations”
- “Understanding Market Insights to Improve Freight Decisions”
- “The Complete Guide to Billing and Paperwork Automation in Shipping”
- “Carrier Vetting in the Broker-Free Era: What You Need to Know”
- “The Importance of Real-Time Compliance in Freight Shipping”
- “Fraud Prevention Strategies for Broker-Free Freight Shipping”
- “A Deep Dive into Automated Compliance Monitoring for Carriers”
- “How to Ensure Carrier Quality Without a Broker”
- “Broker-Free Logistics: Enhancing Your Customer Service Experience”
- “Transforming Your Supply Chain into a Competitive Edge”
- “The Cost-Saving Secrets of Top Brands in Freight Management”
- “How to Sign Up for Broker-Free Freight Services in 90 Seconds”
- “The Impact of Zero Brokerage Fees on the Logistics Industry”
- “Tech-Driven Freight: How Automation is Changing the Game”
- “The Financial Gains from Adopting a Broker-Free Shipping Platform”
- “How to Leverage Technology for Effective Load Management”
- “Why Broker-Free Shipping Is More Than Just Cost Savings”
- “The Complete Breakdown of Broker-Free Freight Services”
- “Achieving Supply Chain Excellence with Broker-Free Solutions”
- “The Insider’s Guide to Saving on Freight with Direct Shipping”
- “5 Ways Broker-Free Shipping Can Revolutionize Your Business”
- “The Business Case for a Broker-Free Freight Platform”
- “Optimizing Your Freight Operations for Greater Profitability”
- “The Shift to Broker-Free Shipping: What It Means for Your Business”
- “How Broker-Free Shipping is Redefining Industry Standards”
- “Broker-Free Freight: Bridging the Gap Between Shippers and Carriers”
- “Streamline Your Freight: The Rise of Broker-Free Platforms”
- “The Benefits of Direct Carrier Relationships in Freight Shipping”
- “Future-Proof Your Logistics with a Broker-Free Shipping Strategy”
- “A Strategic Approach to Reducing Brokerage Fees in Freight”
- “Broker-Free Shipping: A Closer Look at the Cost-Saving Phenomenon”
- “How to Transition to a Broker-Free Shipping Model Effectively”
- “Navigating the Broker-Free Freight Landscape: Tips and Tricks”
- “The Role of Technology in Broker-Free Freight Management”
- “The Pros and Cons of Broker-Free Shipping for Your Business”
- “Real-Time Tracking and Data: The Backbone of Modern Freight”
- “Building a More Efficient Supply Chain with Broker-Free Shipping”
- “From Spot to Contract: Managing RFPs in the Broker-Free Era”
- “How to Choose the Right Broker-Free Freight Platform for Your Needs”
- “Improving Your Bottom Line with Broker-Free Freight Solutions”
- “The Future of Freight: Is Going Broker-Free Right for You?”
- “The Economic Advantages of Direct Shipping and Broker-Free Solutions”
- “Broker-Free Shipping: How to Get Started and Save”
- “Efficiency in Freight: The Power of Broker-Free Shipping Platforms”
- “Leveraging Broker-Free Shipping for Enhanced Operational Efficiency”
- “Freight Shipping Without the Middleman: How to Make It Work”
- “Achieving Broker-Free Shipping: A Guide for Business Owners”
- “The Role of Data in a Broker-Free Freight Shipping Strategy”
- “How to Overcome the Challenges of Switching to Broker-Free Freight”
- “The Ultimate Guide to Reducing Shipping Overhead”
- “The Shift to Broker-Free Shipping: Strategies for Success”
- “How Broker-Free Shipping is Shaping the Future of Logistics”
- “Cost-Saving Strategies in Freight: The Broker-Free Approach”
- “Automating the Freight Process: A Guide for Modern Businesses”
- “Broker-Free Freight Shipping: How to Implement and Benefit”
- “Direct Shipping: The Key to Unlocking Supply Chain Efficiencies”
- “The Business Benefits of Adopting a Broker-Free Shipping Model”
- “Broker-Free Freight Shipping: A Solution for the Modern Shipper”
- “The Impact of Broker-Free Shipping on Supply Chain Management”
- “Unveiling the Savings: A Look at Broker-Free Freight Economics”
- “How to Streamline Your Freight Operations with Broker-Free Shipping”
- “The Advantages of a Unified Broker-Free Freight Platform”
- “Making the Switch to Broker-Free Freight: What You Should Know”
- “Optimizing Logistics: How Broker-Free Shipping Can Help”
- “Broker-Free Freight: The Solution for Today’s Shipping Challenges”
- “Reducing Freight Costs: The Role of Broker-Free Shipping Platforms”
- “How to Leverage Broker-Free Shipping for Business Growth”
- “Exploring the Benefits of Broker-Free Shipping for Businesses”
- “The Guide to Saving on Freight Without Compromising Quality”
- “Automating Freight Management: The Broker-Free Revolution”
- “Broker-Free Shipping: Understanding the Basics and Benefits”
- “Cutting Edge Freight: How to Harness Broker-Free Shipping”
- “Enhancing Your Freight Strategy with Broker-Free Solutions”
- “The Advantages of Direct Carrier Partnerships in Freight”
- “Broker-Free Shipping: How to Maximize Your Logistics Operations”
- “Freight Management in the Digital Age: The Broker-Free Approach”
- “How Broker-Free Shipping Platforms are Changing the Game”
- “Driving Down Costs: The Role of Broker-Free Freight in Your Business”
#2. Off-page SEO Plan for Zerobroker
Zerobroker has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 28.
We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.
However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.
Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:
- Supply Chain Quarterly
- Logistics Management
- Inbound Logistics
- Logistics Viewpoints
- Supply Chain Brain
- Transport Topics
- Supply Chain Digital
- The Loadstar
- Logistics Online
- Supply & Demand Chain Executive
- Food Logistics
- Modern Materials Handling
- Material Handling & Logistics
- Supply Chain 24/7
- Logistics Middle East
- American Shipper
- Fleet Owner
- My Purchasing Center
- CSCMP’s Supply Chain Quarterly
- Talking Logistics
- Logistics Insider
- Supply Chain Movement
- Global Trade Magazine
- Supply Chain Shaman
- DC Velocity
- Trucking Info
- Logistics Manager
- Shipping and Freight Resource
- More Than Shipping
- The Maritime Executive
- Logistics Business Magazine
- 3PL News
- Supply Chain Management Review
- The Journal of Commerce
- Logistics Bureau
- Logistics Matter
- Freight Transport Association
- Supply Chain Brief
- Sustainable Supply Chains
- Air Cargo World
- Air Freight Bazaar
- Transportation and Logistics International
- Industrial Distribution
- Logistics Quarterly
- Supply Chain Game Changer
- The Supply Chain Lab
- Supply Chain Today
#3. Social Media Marketing Plan for Zerobroker
If traffic, leads and revenue is your goal, we would advise you keep it simple.
We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.
The reason why we stress on these two platforms are simple –
- Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
- Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.
#4. Conversion Optimization Plan for Zerobroker
At the end of the day, it is not the traffic or followers that matter, but the conversions and leads.
That’s why, once you get the first three plans up and running and start getting a decent amount of traffic, you can switch up to the following plan.
To implement this perfectly, you need to ensure that you are getting a decent amount of traffic from the above plans and you have at least 2000 followers in Facebook and Twitter (total).
Plus, you should have lead magnets throughout your website and on the sidebar of your blog articles.
If that’s done, you should optimize the lead magnets and the sidebars to go to a webinar in your niche, wherein you teach your audience about your expertise. That can create an amazing funnel whereby you can convert a good percentage of the attendees into your paying customers. Running ads on this can help supercharge the effort as well.
Having a decent marketing agency aiding you in this process would be even more beneficial as that can ensure you have a decent conversion rate, otherwise you risk burning through your ad money and traffic value.
Would You Like us to help take Zerobroker’s Traffic to 100k and beyond?
What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.
We could do so much more, such as-
- Reverse HARO and get experts to share their thoughts with us for Zerobroker’s blog,
- Run ads and grow your Facebook page and convert them into your Facebook group members,
- Create leads for capture and boost your inbound marketing.
You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!
At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.