In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about partnering with startups like yours.

If you find our insights valuable, and would like to discuss it further, feel free to schedule a call.

Startups with VC-funding of $1-20 Million can request their own marketing plan too.

In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –

#1. On-Page SEO Plan for Work Shield

Work Shield has blog articles that can be considerably improved upon. As Work Shield starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.

The current articles are too short, have no internal links and are poorly formatted.

As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.

Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –

“Enhancing Workplace Safety with Effective Misconduct Management”
“Building a Positive Corporate Culture Through Fair Incident Resolution”
“Leveraging Technology for Efficient Workplace Harassment Investigations”
“Transforming Employee Relations with Proactive Misconduct Management”
“The Role of AI in Streamlining Workplace Incident Reporting”
“Creating Safer Work Environments with Advanced Reporting Tools”
“Revolutionizing Harassment Management in the Workplace”
“Maximizing Corporate Integrity with Efficient Incident Resolution”
“Optimizing Employee Well-being with Effective Misconduct Handling”
“Navigating Workplace Discrimination: Strategies for Fair Resolution”
“The Future of Workplace Safety: Tech-Driven Incident Management”
“Improving Employee Trust with Transparent Misconduct Processes”
“AI-Powered Solutions for Handling Workplace Harassment”
“Empowering Employees with Accessible Reporting Channels”
“Transforming HR with Efficient Misconduct Resolution Tools”
“Elevating Corporate Ethics with Effective Incident Management”
“Reducing Legal Risks in Workplace Misconduct Cases”
“Data-Driven Insights for Preventing Workplace Harassment”
“Leveraging Cloud Solutions for Workplace Incident Reporting”
“Ensuring Fair Treatment in Workplace Misconduct Investigations”
“Building Trustworthy Workplaces with Efficient Resolution Systems”
“Streamlining Employee Complaint Processes with Technology”
“The Importance of Objective Investigations in Workplace Incidents”
“Maximizing Efficiency in Handling Workplace Discrimination”
“Revolutionizing Workplace Culture with Advanced Reporting Tools”
“Navigating the Challenges of Workplace Harassment Reporting”
“Enhancing Incident Resolution with AI and Machine Learning”
“Creating Inclusive Workplaces through Effective Incident Management”
“Optimizing Employee Safety with Tech-Enabled Misconduct Solutions”
“Strategies for Building a Zero-Tolerance Workplace Environment”
“Innovative Tools for Managing Workplace Discrimination”
“Enhancing HR Operations with Advanced Incident Reporting”
“The Impact of Technology on Workplace Harassment Management”
“Creating Transparent Workplace Cultures through Fair Resolutions”
“Navigating Legal Aspects of Workplace Incident Management”
“Revolutionizing Corporate Compliance with Efficient Reporting”
“Empowering HR with Tech-Driven Misconduct Resolution”
“Enhancing Workplace Ethics with Effective Reporting Systems”
“Building Safer Work Environments: Strategies for Employers”
“Streamlining Workplace Investigations with Advanced Tools”
“Maximizing Corporate Responsibility in Incident Resolution”
“Leveraging Data Analytics for Workplace Safety Insights”
“Transforming Employee Experience with Fair Misconduct Handling”
“Optimizing Corporate Risk Management in Workplace Incidents”
“Advanced Solutions for Managing Workplace Harassment Cases”
“Creating a Culture of Integrity with Efficient Reporting Processes”
“Ensuring Fairness in Workplace Discrimination Investigations”
“Revolutionizing Employee Reporting with AI-Powered Solutions”
“The Role of Cloud Technology in Workplace Incident Management”
“Navigating Complexities of Workplace Misconduct with Tech Solutions”
“Strategies for Preventing Misconduct in the Modern Workplace”
“Enhancing Corporate Governance with Effective Incident Handling”
“Empowering Employees with Secure Reporting Channels”
“Optimizing Incident Resolution with Advanced HR Tools”
“Building Trust in Workplace Relations with Fair Resolution Processes”
“Streamlining Compliance in Workplace Misconduct Management”
“Maximizing Employee Satisfaction with Efficient Reporting Systems”
“Leveraging Technology for Enhanced Workplace Safety”
“Revolutionizing Workplace Investigations with Data-Driven Insights”
“Enhancing Corporate Reputation with Effective Misconduct Solutions”
“The Future of HR: Tech-Enabled Workplace Incident Management”
“Navigating Workplace Harassment: Strategies for Effective Resolution”
“Creating Equitable Work Environments through Fair Investigations”
“Streamlining Workplace Safety Procedures with AI Technology”
“Empowering HR with Advanced Incident Reporting Tools”
“Optimizing Employee Trust with Efficient Misconduct Handling”
“Strategies for Enhancing Workplace Ethics with Technology”
“Maximizing Transparency in Handling Workplace Incidents”
“Revolutionizing Corporate Culture with Incident Management Solutions”
“Navigating Employee Grievances with Effective Reporting Tools”
“Enhancing Workplace Harmony with Fair Resolution Mechanisms”
“Leveraging Machine Learning for Workplace Incident Analysis”
“Creating Safe Work Spaces with Advanced Reporting Systems”
“Streamlining Investigations for Workplace Harassment and Discrimination”
“Maximizing HR Efficiency in Incident Resolution Processes”
“Building Resilient Work Cultures with Effective Misconduct Management”
“Enhancing Legal Compliance in Workplace Incident Handling”
“Optimizing Employee Well-being with Advanced Reporting Solutions”
“Revolutionizing Corporate Ethics with Efficient Incident Management”
“Strategies for Improving Workplace Safety with Technology”
“Empowering Employees with Accessible Misconduct Reporting”
“Streamlining Corporate Compliance with Advanced HR Tools”
“Maximizing Fairness in Workplace Investigations”
“Enhancing HR Operations with Tech-Driven Misconduct Solutions”
“Optimizing Workplace Culture with Effective Resolution Systems”
“Revolutionizing Employee Relations with Advanced Reporting”
“Strategies for Managing Workplace Incidents with AI Solutions”
“Navigating the Dynamics of Workplace Harassment Investigations”
“Creating Inclusive Workplaces with Fair Incident Handling”
“Enhancing Corporate Responsibility in Misconduct Resolution”
“Maximizing Efficiency in Workplace Incident Management”
“Streamlining Employee Safety Measures with Advanced Technology”
“Optimizing Workplace Ethics with Effective Incident Reporting”
“Revolutionizing Corporate Governance with Incident Management Tools”
“Enhancing Employee Trust with Transparent Reporting Systems”
“Leveraging Data for Strategic Workplace Safety Initiatives”
“Empowering HR with Efficient Misconduct Resolution Tools”
“Strategies for Building Trustworthy Workplace Environments”
“Maximizing Fairness in Resolving Workplace Incidents”
“Revolutionizing Workplace Safety with AI-Enabled Reporting Tools”

#2. Off-page SEO Plan for Work Shield

Work Shield has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 35.

We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.

However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.

Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

#3. Social Media Marketing Plan for Work Shield

If traffic, leads and revenue is your goal, we would advise you keep it simple.

We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.

The reason why we stress on these two platforms are simple –

Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.

#4. Conversion Optimization Plan for Work Shield

At the end of the day, it is not the traffic or followers that matter, but the conversions and leads.

That’s why, once you get the first three plans up and running and start getting a decent amount of traffic, you can switch up to the following plan.

To implement this perfectly, you need to ensure that you are getting a decent amount of traffic from the above plans and you have at least 2000 followers in Facebook and Twitter (total).

Plus, you should have lead magnets throughout your website and on the sidebar of your blog articles.

If that’s done, you should optimize the lead magnets and the sidebars to go to a webinar in your niche, wherein you teach your audience about your expertise. That can create an amazing funnel whereby you can convert a good percentage of the attendees into your paying customers. Running ads on this can help supercharge the effort as well.

Having a decent marketing agency aiding you in this process would be even more beneficial as that can ensure you have a decent conversion rate, otherwise you risk burning through your ad money and traffic value.

Would You Like us to help take Work Shield’s Traffic to 100k and beyond?

What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.

We could do so much more, such as-

Reverse HARO and get experts to share their thoughts with us for Work Shield’s blog,
Run ads and grow your Facebook page and convert them into your Facebook group members,
Use Javascript code to massively boost your twitter presence,
Create leads for capture and boost your inbound marketing.

You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!

At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.

Best regards,
Adhip Ray
Founder, WinSavvy