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Affidavit: The Complete Guide

This guide explains all the various facets of affidavit. The contents of the guide are - Affidavits Definition Functions of Affidavit When Should You Use an Affidavit?  When Should You Not Use an Affidavit?   Types of Affidavits.  Do I need a lawyer for drafting an affidavit?   How much does it Cost to Prepare an affidavit?   How to Write an Affidavit?   Common Mistake(s) While Writing an Affidavit   List of documents required for filing an affidavit.   What is an Affidavit? Affidavits may be defined as a written, sworn statement of fact voluntarily made by an person under an oath or affirmation administered by a person authorized to do so by law. The person who makes the affidavit is known as the  affiant or deponent and the person who administers it is usually a notary . Affidavits are often used in court proceedings. The person making the affidavit provides the Court with a written statement of details that he wishes to submit regarding the case at hand.  The person submitting the

Lead Generation for B2B - A Definitive Guide

Lead generation is the process of attracting and converting these prospects into someone who has indicated interest in your company. When you engage with leads, you can help them along their buying journey before they reach out to your sales team. That means they're more likely to convert and become loyal customers. Lead generation is key to scaling sales and growing a sustainable business. What Are B2B Leads? A B2B (business-to-business) lead is an individual or a company that has expressed interest in the services or products your business offers for their own business purposes. As is clear from the term, the leads that you get are businesses or individuals who conduct businesses. B2B leads fall into three categories: Marketing Qualified Leads (MQLs) , who are sales prospects that exhibit interest in your company's products or services through interactions with your marketing team. Sales Qualified Leads (SQLs) , who have been qualified by the sales team as meeting business re

What is Marketing Myopia? How You Can Avoid It

Marketing Myopia is a term coined by Theodore Levitt in 1960. Let's not go into the definition of marketing myopia as it's kind-of complicated! Marketing myopia basically is thinking that as long as your product or service sells well, it doesn't matter what the customer thinks of the product. It is a situation where the seller blinds himself to consumer behavior because he is too focused on his own goods or services.  In this article we will look at what marketing myopia is, what causes it and explain how one can avoid marketing myopia. What is Marketing Myopia? Marketing myopia refers to a situation in which marketer relies too much on individual product features, and not its actual customer. Marketing myopia is the inability to see beyond the products and services your company currently offers.  It occurs because managers become focused on their existing products, customers and suppliers. Marketing myopia leads organizations to ignore new opportunities and threats. It'