WinSavvy

Marketing is already an intensive job. With the ROI of any marketing campaign taking considerable time to show, a marketer has his plates full quite often than not. What makes it even more complicated is the growing scrutiny over data, which albeit a much needed trend, puts marketers even more in a worry. For example, the GDPR regulations affect marketers worldwide , with the only qualification being collection of data from EU residents. It seems that marketers in this day and age, has to be aware of both the revolving tech world and the legal world around them - which is why, I asked legal experts in the US - what are the legalities that marketers need to be aware of? And, I got some really interesting responses. Let's begin-

Patenting is a prime concern for any inventor or business owner. There is a lot to know and understand when you try to patent any product or article, which is why patenting an invention by yourself is a very difficult task.   On the other hand, hiring an Intellectual Property lawyer in the US is very expensive. Bao Tran , a Patent Attorney and the founder of Tran Associates says –   “ Low cost options such as Legalzoom exist, but when you read the fine print, the cost is not low.  For example, Legalzoom at https://www.legalzoom.com/business/intellectual-property/utility-patent-pricing.html claims they can do a utility after spending $699 and $2500, but the fine line says they do 10 claims and 5 pages of specification.    The problem with doing the minimal is that 2 years from filing when the case is examined, if a prior art reference comes up and the differentiating details are not there due to the 5page limitation, the case is not salvageable.  That is why details are importan

Patenting is a very costly process, particularly in the US. And, if your invention has a lot of potential, you need to patent it all across the globe so that some other brand does not capitalize by selling a knock off version of your invention.   However patenting an invention is no longer a very lucrative procedure for small businesses. This is because, a large chunk of applications get rejected. Plus, those inventions which are granted patent protection, face a constant threat of being challenged in the courts by the competitors.   As such, businesses are trying to keep their inventions hidden as trade secrets in this day and age. However not all inventions can be kept as trade secrets. Plus trade secrets, if leaked, can result in a disaster for the business concerned.   In order to make sure that the process does not result in a humongous waste of time and money, we asked the experts – “ What are the due diligence essentials that an inventor has to do before submitting his/h

In the US, it is the states which have power to enact corporate laws. Companies incorporated in each state has to follow its own state law relating to its incorporation and operations. However, thankfully the situation is not that chaotic as appears in first glance. The Model Business Corporation Act, 2002 is used and followed by 22 states in the US. This helps promote uniformity and provides business owners and startup enthusiasts, a sense of clarity as to the law that applies to their organisation when their business operates in more than one state. Starting a corporation in the US is a great business legal structure . However, there can be some legal compliances involved. Read on to find out!

What is a trade secret? Well, in layman's terms, it is pretty much anything, that - is secret, the owner tries to keep it secret, and it provides the owner with economic benefit by reason of it being secret. A basic example is that of an email list. A business spends considerable marketing efforts in order to grow its email list. This is usually confidential information.   Now, if the list is stolen by a competitor, the business can sue the competitor in order to stop it from using the list or disclosing it or if it is already out in the open, then seek damages from the trade secret infringer. Related Reads: How to Grow Your Email List Fast Data Privacy Laws in India that Businesses Must Know of Impact of GDPR on Marketers in the European Union and Outside The trade secret law in USA is guided via two separate statutes – The Uniform Trade Secrets Act, 1979, as amended on 1985 and a federal statute called the Defend Trade Secrets Act, 2016.    Earlier the trade se

Article written by Priyanshi Trivedi . Edited by Sugandha Nagariya .  A lot of people dream of creating a startup. But very few think of how they should structure their business. Well, since you are reading this article, you deserve a pat on the back, as you've done the first step. Leave the rest to us. By the end of this article, you will know all the types of business structures out there, the pre-requisites to selecting a business legal structure and the pros and cons of each of the structures out there. Being an entrepreneur and being an employee in a business is a totally different thing. As an entrepreneur there lies many responsibilities, from brainstorming the product you will sell to analysing the demand and supply in market.  Each of these plans have to be done and you also need to considering various risk factors if you want to make your business successful and also fulfilling the needs of your consumers. Thinking of an idea and implementing it to star

Article by Pratibha Jha What is Copyright? Copyright also known as Author’s Right, is described as a legal term which means the right that creators have over their work that ranges from artistic to technical drawings. Copyright protects the original works of authorship, more specifically the ‘’form of material expression’’. Although copyright accounts as an intangible asset, it can only be protected if presented in tangible form i.e, by applying at the Copyrights Office of the concerned state. Concerning the US, registration is not necessary but it can be protected by fixing them into tangibles that are perceptible either directly or with the help of any machine or device. In this article, I will show you the importance of registering, procedure of registration, rights of the author, statutory advantages, and other relevant information which can be beneficial for filing for copyright towards your work or your start-ups. Why is it Advisable to Register for Copyright?