Skip to main content


Showing posts with the label Entrepreneurs

What is Marketing Myopia? How You Can Avoid It

Marketing Myopia is a term coined by Theodore Levitt in 1960. Let's not go into the definition of marketing myopia as it's kind-of complicated! Marketing myopia basically is thinking that as long as your product or service sells well, it doesn't matter what the customer thinks of the product. It is a situation where the seller blinds himself to consumer behavior because he is too focused on his own goods or services.  In this article we will look at what marketing myopia is, what causes it and explain how one can avoid marketing myopia. What is Marketing Myopia? Marketing myopia refers to a situation in which marketer relies too much on individual product features, and not its actual customer. Marketing myopia is the inability to see beyond the products and services your company currently offers.  It occurs because managers become focused on their existing products, customers and suppliers. Marketing myopia leads organizations to ignore new opportunities and threats. It'

3Ps in Marketing - The New Marketing Mix

We all know of the 4Ps in marketing . They make up the classical marketing mix. They are product, price, place (location where the products or services are marketed) and promotion (how the products or services are marketed). But, recently there's a clamour growing regarding a new set of marketing mix - one, that revolves around 3Ps. So, I did some digging. Surprisingly, I found that while this is true, most marketers do not agree on what the 3Ps are! Well, in simple terms, they are a new set of metrics based on which a marketing campaign should be tied to. While most disagree as to the constituents of the metrics, I have found that the 3Ps in marketing that are most favoured are -  People Personalization, and Permission. That said, let's uncover these marketing 3Ps and understand how they can relate to your marketing campaign. What are the 3Ps in Marketing? When you market a product or service, you need to have several factors in mind - what channels you are going to use, how w

12 Tips To Uncovering a Great Digital Marketing Agent / Agency

A lot of companies, big and small, are in need of a digital marketing agent. It's not surprising considering the benefits of having a digital presence. This can help grow your business exponentially. Digital marketing is the ultimate arena for businesses looking to expand. It gives you the opportunity to tap into new markets and connect with your customers like never before. Unfortunately, not everyone has the time or resources to do it themselves so they have to hire an agency to do it for them. Digital marketing agents are becoming more common in the United States. It’s important to understand what makes them different from digital marketing agencies, and why you might choose one over the other for your business. What is a digital marketing agent? Digital marketing agents are often freelancers and consultants who specialize in certain areas of expertise - such as social media management or pay-per-click advertising - so if you need someone who can do all these things at once, th