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Showing posts with the label Entrepreneurs

7 Functions of Marketing: All You Need to Know

When you launch a product, it isn't guaranteed to succeed. To actually get your product seen and loved by your targeted customers, you need to market it.   But most entrepreneurs misunderstand what is marketing. Most consider marketing to be just outreach and promotion. But that's not all.   Being a startup consultant, I have seen several startups fail because of among other reasons, inability to market their product or services.   Now, promoting your product or service is a vital part of marketing, but there’s lot more. So, before you hop on the digital marketing ride , you need to create a plan – a S.M.A.R.T plan .   And, for that, you need to understand the 7 functions of marketing. These 7 marketing functions will help you plan an overall marketing strategy and execute it with perfection.   The 7 marketing functions are – Product or service management, Promoting your product or service Selling your product or service Gathering and using data for your marketing ne

7 Key Ways How Law Firms are Marketing Themselves: Disclosed!

Marketing your law firm is no easy task. While a huge percentage of individuals and businesses search for lawyers and law firms online, most law firms are not prepared when it comes to taking their business digital. Of course, juggling a law firm management, handing your legal practice is never an easy task. Adding to that, digital marketing often takes a long time to present visible ROI (unless it's via PPC ads ). As such, most lawyers are confused as to how they should begin or go ahead with marketing their law firm. And the best way to learn that would be from other lawyers and law firms themselves.  This learning shouldn't be limited to just the successes by law firms, but should cover the challenges faced by law firms, the marketing plans made by lawyers, how lawyers are approaching their marketing needs - whether they are doing it in-house or outsourcing their marketing needs, and of course, the success and failures faced by the law firms and legal practitioners. To get

How to Incorporate Your Startup into an LLC (in 9 Steps!): in the US

 Going after a business idea is no easy task. You have to fight the competition, grab hold of market position and solidify your startup as a powerful player in the market.   However, one mistake most entrepreneurs often make is that they go after all this, without incorporating their startup.   In the high-stakes US business environment, no competitor is willing to grant you any place. And, for that reason they are ready to sue you for the slightest legal grey area that you may tread on, a common instance being trademark infringement .   For such reasons, having an incorporated business means that your personal property escapes all and any form of liability in civil suits.   There are several legal business structures that you can go for. But, LLC is a preferred choice due to the ease of formation as well as the tax benefits that it offers to its members. Before we begin: While this post offers you all you need to know for registering an LLC, if you need state-specific help or