LinkedIn boasts over 810 million members, and according to the Microsoft's purchase of it in 2016, LinkedIn is valued at $26.2 billion. The company receives over 1 billion interactions every month. That number is expected to grow as LinkedIn continues to incorporate more of the workforce into using the platform. Why Use LinkedIn for Lead Generation LinkedIn is one of the most popular social media platforms in the world. With over 500 million members, it allows users to connect with one another based on their professional interests and experience. It's also been designed to be incredibly search-engine friendly; this means that when people are looking for products or services, they're likely to turn to LinkedIn first as they look for reviews and recommendations from professionals they trust. And unlike other social media platforms like Facebook and Twitter, LinkedIn is all about helping professionals connect with one another professionally—it's not a place where you
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