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Article by  Kshitij Kumar . Check out his LinkedIn to learn more about him. Editor’s Note: So your startup is on its way to create the next path breaking innovation . And, you need to tell everyone about it. So, what’s better than buying emails, right!?   I was working with a startup in the US who just had this bright idea! Although saner minds prevailed, that got me the thinking – most marketers may not know of the regulations governing marketing, in the US.   And, that’s nothing to be surprised about. While states are free to enact their own laws, the digital sphere has no boundaries – and that might affect well-meaning marketers from their digital marketing efforts.   And, that’s why – if you need to know the most important piece of legislation governing digital marketing , it is this.   And, in this article, Kshitij will decode all there is to know about the CAN-SPAM Act, 2003.

Marketing is already an intensive job. With the ROI of any marketing campaign taking considerable time to show, a marketer has his plates full quite often than not. What makes it even more complicated is the growing scrutiny over data, which albeit a much needed trend, puts marketers even more in a worry. For example, the GDPR regulations affect marketers worldwide , with the only qualification being collection of data from EU residents. It seems that marketers in this day and age, has to be aware of both the revolving tech world and the legal world around them - which is why, I asked legal experts in the US - what are the legalities that marketers need to be aware of? And, I got some really interesting responses. Let's begin-

Instagram giveaways are a quick and dirty way to drive up your follower count, reach and engagement with your audience. However, there's nothing bad about the technique. It is completely a white-hat technique that allows you to engage with your followers (and to-be followers) on a more personal level. Do it right - and your Instagram follower count will ramp up overnight . However, do it wrong, and you'll just waste a ton of money and effort without even a trickle of boost in either your followers count, or engagement with your audience. However, I am not an Instagram expert. And, that's why, we dug deep and asked experts in this niche to share their experience as to how they ensured that their Instagram giveaway got them the biggest impact. Here's what they shared- How to Make Your Instagram Giveaway a Complete Success! #1. Niall Harbison , Founder of Happy Doggo who had founded the social media agency Simply Zesty and sold it to UTV plc - “1. Rather than an expens

Article by Charvi Sharma The 1970 Patent Act, which modified the current legislation pertaining to patents in India, came into force in 1972.  In addition, the Patents Act, 1970 was amended in 2005, which extended product patents to all technology fields such as food and medicines, chemical products, and microorganisms.  Related Read : Should You Copyright or Patent Your Software in India? What is a Patent? Patents are legal licenses issued by the government, giving the inventor of an invention, the right over its ownership and the exclusive right to make and sell it. The invention becomes the assets of the inventor that no one can take over or imitate unless assigned to the person or licensed to him by the inventor himself.  But, what is an invention for the purposes of Indian law, in the first place? The invention as described in Sec.2(1)(j) of the Patent Act, 2005 “Invention” means a new product or process involving an inventive step and capable of industrial application.  The ba

You already know that an infographic is one of the most shared content formats. But, you don't know how to start. Or, you may have tried your hand at it, but failed to get any shares or people interested in your infographic. Well, I have had some bit of success with infographics. My infographic on 51 Startup Mistakes landed on amazing websites like HubSpot , Manta  and Addicted2Success as well as a lot many others. And, the only tool I use to make infographics. is a free Piktochart account! However, this post is not about me. This post is about real, accomplished experts - who managed to get their infographics shared far and wide. They'll share with you how they did that, down below!

Article by Shivangi Tokas , Edited by Aditya Bhushan . India Inc. is ready once again. While it had fallen from the grace of the fastest growing country in the world due to the dual effects of demonitisation and COVID-19, the country might have just escaped its worst economic downturn and now seems to be pushing up. However while there still are problems , due to the US-China trade war, several manufacturing hubs seem to be leaving China and setting up business in India . But why did businesses leave out India and turn to China in the first place? Turns out the problem lay in the tax and labour laws of our country. And, while we made a significant improvement in the tax laws (related read: professional tax in India ), we still have a very old set of labour laws that are pushing India's manufacturing businesses in a very hard path - a path which prevents them from effectively competing with foreign businesses. But India has taken notice and has redrafted its compila

Article by  Laghima Jain  and Adhip Ray, Edited by Chinmay Jain . The General Data Protection Regulation (GDPR) of the European Union (EU) is a data governance law, providing the consumer’s control over their personal data. GDPR, the core of Europe’s digital privacy laws, is designed to reflect the digital world in which we are living and helps the laws and policies revolving around the personal data, privacy, and consent across Europe keep pace with the internet-driven era. It applies to the organisation operating within the EU and the organisation outside the EU dealing with the consumers and businesses in the EU. This article will provide you a touch-up of everything you need to know relating to the impact of GDPR on marketers in European Union.

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Article by Namrata Ghosal, Edited by K. Manoggnya Reddy . It is not easy to start a business. Nine of ten startups fail because of several reasons . If you are the founder of a company or responsible for its management, you need to make sure a lot of things are in order - for example, having a proper business plan, communication , company culture and most importantly - a vision and mission statement. The first question that may pop up in your mind is "What are the vision and mission statements?" So, let's jump right into it -

Firstly, why should you care about this post? Is building an email list really that important when you are just starting out? Well, the thing is, when you have just started a website or a blog, chances are you have got very few visitors, which is why you have to spend time to market your blog posts or website to potential leads. But, to do that you have to invest your time in stuff like SEO, social media marketing and the like. Building an email list is a similar form of marketing technique. It has been decisively shown in several stats that email beats out other marketing techniques when it comes to raw ROI results. However, beginner bloggers and new website owners often leave this technique in the dryer for too long. One reason behind this, according to me is that most new blogs have very little traffic and they also do not have a solid branding. I guess this is why, it is very hard to convert visitors to email subscribers. The infinite number of posts out th