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Article by Namrata Ghosal, Edited by K. Manoggnya Reddy.


It is not easy to start a business. Nine of ten startups fail because of several reasons.

If you are the founder of a company or responsible for its management, you need to make sure a lot of things are in order - for example, having a proper business plan, communication, company culture and most importantly - a vision and mission statement.

The first question that may pop up in your mind is "What are the vision and mission statements?"

So, let's jump right into it -

Firstly, why should you care about this post? Is building an email list really that important when you are just starting out?

Well, the thing is, when you have just started a website or a blog, chances are you have got very few visitors, which is why you have to spend time to market your blog posts or website to potential leads. But, to do that you have to invest your time in stuff like SEO, social media marketing and the like.
Building an email list is a similar form of marketing technique. It has been decisively shown in several stats that email beats out other marketing techniques when it comes to raw ROI results.
However, beginner bloggers and new website owners often leave this technique in the dryer for too long. One reason behind this, according to me is that most new blogs have very little traffic and they also do not have a solid branding. I guess this is why, it is very hard to convert visitors to email subscribers.
The infinite number of posts out there which share tips and tact…